SIENNA D7.4: Interim report on communications

To achieve impact, SIENNA (Stakeholder-informed ethics for new technologies with high socio- economic and human rights impact) needs to produce outputs that are relevant to stakeholders, timely and/or gives input to related processes. In essence, the ethical frameworks, codes of responsible conduct, recommendations for better legislation, methodologies for ethical and legal analysis, guidance for how to develop codes and guidelines, and methodology to reconcile the views of citizens and scientists must be relevant for, and desired by, the stakeholders they are designed for. This report shows the first steps taken to achieve this, and how collaboration with actors outside the project can create synergies that amplify the project’s impact. We specifically outline SIENNA’s impact strategy for artificial intelligence, which will help communicate, disseminate and exploit the SIENNA outputs and on which robotics, human genomics and human enhancement will build.

This document also reports on the scientific dissemination, external- and internal communication activities in the SIENNA project from October 2017 to May 2019. Data on website traffic and social media metrics is presented in six-month intervals to allow benchmarking. Further, this document establishes key performance indicators for web, social media and newsletters. The data in this document will form the basis for evaluating activities and developing strategy for how to use SIENNA channels in the future.