SIENNA D7.3: Communication and dissemination plan

This document includes strategies and action plans for scientific dissemination, internal and external communications for the SIENNA project. A tentative list of audiences, objectives and key messages for internal and external communications and an initial action plan for 2017-2018 is included. It outlines a three-step approach to external communications, where tactics in the initial phase (month 1-12) focus on raising awareness of the existence of the project, identifying and connecting with stakeholders. In the second phase (month 12-30), tactics will move from raising awareness to active collaboration with key stakeholders to develop strategy for impact collaboration, involving stakeholders in shaping key messages. Networks, projects and initiatives identified in the first year will be assessed for potential collaborations that could support the dissemination of outputs from, and impact of, the SIENNA project. The third phase of SIENNA communications (month 31-42) will build on the knowledge produced in the first and second phases. The strategies, activities, tools and tactics outlined in this document build on a SWOT analysis for external communications.