Variable,Description common.name,The common name of each species (Clements et al. 2019). scientific.name,The scientific name of each species (Clements et al. 2019). start.year,The start year for summarizing Google Trends and eBird data. end.year,The end year for summarizing Google Trends and eBird data. query.volume.US.normalized,"Description of national-level interest in species derived from Google Trends ""Interest over time"" data." encounter.US.normalized,Description of national-level encounter rates for each species derived from eBird complete checklist data. state,Name of state. query.volume.state,"Description of state-level interest for each species based on Google Trends ""Interest by subregion"" data (which are normalized by Google). " encounter.state.normalized,Description of state-level encounter rates for each species based on eBird complete checklist data. google.query,The query entered into the Google Trends website. query.type,"The annotation associated with our Google Trends query. We only used queries that were annotated as a ""Bird"" or ""Topic""." Family,The Family name of each species (Clements et al. 2019). Order,The Order name of each species (Clements et al. 2019). crest,"Description of whether a species possesses a distinctive crest or ornamental feathers around its head. Three values are possible (none, short, long)." fed.protected,"Description of whether a species, or at least one of its subspecies, is protected under the Endangered Species Act in the United States (USFWS 2020). " fed.protected.change,"Description of change to the level of ESA protection during study period (USFWS 2020). Three values are possible (decrease, none, increase)." fed.protected.change.date,The date on which a change to ESA protection occurred (USFWS 2020). feeder,"An index describing how frequently species are associated with bird feeders. Information was provided by the Cornell Lab of Ornithology based on data collected through the Merlin bird identification app. When people use the app to identify species they can select one of six habitats (i.e., feeder, water, ground, trees, fence, flying) to aid in species identification. Feeder values range from 0 to 100 and indicate how frequently a species is associated with bird feeders." game.bird,Description of whether a species is hunted in the United States. introduced,Description of whether a species has been introduced to the United States. log.10.mass,The log10 transformed body mass of each species. max.color.contrast,"An index describing the distinctiveness of species' plumages based on color information. Color information was provided by the Cornell Lab of Ornithology based on data collected through the Merlin bird identification app. When people use the app to idenitfy species they can select up to three colors from nine options (i.e., black, white, gray, brown, red, orange, yellow, green, blue) to aid in species identification. Values range from 0 to 100 for each color and represent the percentage of identification efforts in which it was one of the first three colors selected. We used the maximum of the red, orange, yellow, blue, and green values, or the average of the black and white values, whichever was greater, to generate our index. When data were not available for a species, we generated color values that were comparable to those of similar looking species." resident,Description of whether a species is a resident throughout most or all of its range. sports.team,"Description of whether a species serves as a mascot for a professional sports team in MLB, NFL, or NBA. Generically named team mascots were not included (e.g., Atlanta Falcons or Atlanta Hawks) unless the physical mascot indicated a specific taxon (e.g., Philadelphia Eagles). " popularity,Popularity values are residuals from a regression analysis and describe relative interest in each species after controlling for national-level encounter rates. congruence,Congruence values are slopes from species-specific regression analyses describing the degree to which state-level interest and encounter rates are geographically aligned. , References, "Clements, J. F., T. S. Schulenberg, M. J. Iliff, S. M. Billerman, T. A. Fredericks, B. L. Sullivan, and C. L. Wood. 2019. The eBird/Clements Checklist of Birds of the World: v2019. Downloaded from https://www.birds.cornell.edu/clementschecklist/download/ ", US Fish and Wildlife Service. 2020. ECOS: Environmental Conservation Online System. Accessed on 4/15/2020. https://ecos.fws.gov/ecp/, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,