MarginObstacles to LFMTrustStandardizationAdministrativeCurrent LifestylesAdoptionIdeology and involvementDisillusionReluctancePerceived uselfulnessIgnorance or lackof expertiseDiversityBusiness modelsRoles & objectivesStakeholders cooperationEmerging TechnologiesDeploymentPrivacySecurityNetworkingReliabilitySystemAlgorithmsMaturityLack of regulationMarket restrictionsPolicy/regulatoryincentivesCharging/costsrulesDecision makingTechnicalCostsInvestmentPricingInteroperabillityCommunicatingmarket strategyCommunicationTechnicalSocialRegulatoryEconomicConfidenceMix of Labels