A Study on Net ix - The New Age TV in India

Net ix is an online streaming service here, it allows its customers to watch movies,
series, and original content and many more on TV, phone and many other internet
connected devices. Net ix is also considered as the top most online streaming
channel in the world. It is growing in India on a fast pace competing with other
streaming services like Amazon Prime, Hotstar, etc. Net ix made a company like
Blockbuster to go bankrupt and made its way to be the number1 streaming service
in the world. It’s providing many original content in India and also producing
shows based on their Indian customers likes and dislikes, which is helping Net ix
to make its way up to the top level in India. Net ix has also produced some really
good original content to its customers with series like “Narcos,” “Mindhunter,”
“Stranger things,” “Orange is the New Black,” etc.
In writing this report I have referred to many secondary data about Net ix. How
does Net ix work, what does it do and things relating to that. This paper shows
how Net ix became the  rst disruptive of television. Will it use the same content
marketing strategies and succeed in gaining customers in India? This paper also
answers how Net ix uses its content marketing strategies to gain customers, being a
disruptive innovation and how it is continuously growing. The knowledge gained in
developing and executing the strategies will be useful for Marketing and Sales and
creating content that will gain customer attention.