Modern Marketing in Digital ERA Consumer Electronics in the Field of Banking and Finance

Digitalization means a paperless transactions and usage of technology in the field
of Banking, finance and corporate bodies. Create a easy mode of operations within
less time usage and make customer to feel more satisfied.
In this research an analysis about usage of plastic money, Net Banking and Online
Transactions its benefits and drawbacks are focused.
Digitalization enables to increase the productivity and gives the strength to any
economy to manage with fast growing competitions.Its impact in the field of banking
and finance enables the customers to have their transactions within no time and
also an easy and direct access to their accounts, it helps in reducing congestion in
bank work.
Digitalization – Cash less transactions not only makes easy transactions but
also helps in getting authenticated and formal transactions which serve as a
documentation. It helps to curb corruption and the flow of black money which
results in an increased economic growth. The expenditure incurred in printing and
transportation of currency notes is also reduced.
Digitalization is much needed because cost associated with accounting and
handling cost is very high. Risk of theft can also be reduced and along with that
government need to keep an alert regarding online scam and identify theft incidents.
Digitalization also helps in reducing the germs transformation.