Workshop: Finding Love in Everyday Objects - How a product's personality connects with women

In today’s market, women influence more than 80% of purchases on products and services, yet many companies are struggling to connect with the female audience. A Consumer Electronics Association survey found that only 1% of women believe that consumer electronics brands have their needs in mind. [1] The Femme Den is a group within Smart Design dedicated to understanding and exploring opportunities in design and gender. We believe in creating products that offer people a rich emotional connection through a stronger focus on what we call the “warmer values”. We are combining this knowledge with Human Robot Interaction research to develop techniques for uncovering meaningful attributes that can be expressed through product forms, behaviors and technology. In this workshop, participants will work in teams, exploring techniques for creating products to successfully connect with women on an emotional level, finding love through product personality.