Prerequisites for the formation of a marketing concept for the management of the market for mineral waters

The article deals with the formation of a marketing concept for the management of the mineral water
market that belongs to the food industry and forms an attractive market volume.This is due to the fact
that the products of this industry occupy an important place in the consumption. It is determined that
the main driving mechanism and catalyst of changes in the globalized world is a marketing concept, the
broad application of which should be recognized as a priority direction of social development.