D7.1 Plan for Dissemination, Exploitation and Communication Activities (M6)

The PSS-Pass project is dedicated to fostering innovative and sustainable solutions through the development and implementation of practical Product-Service Systems (PSS). Central to the success of the project is a robust communication and dissemination strategy, designed to ensure that its results are effectively shared with and adopted by the intended audiences.

By employing a strategic approach to communication, the project’s progress, developments, and achievements will be made visible, engaging, and actionable for a diverse community of stakeholders, including industry leaders, policymakers, researchers, and civil society.

This document outlines the PSS-Pass communication and dissemination strategy, providing a comprehensive roadmap for achieving maximum outreach and impact throughout the project lifecycle. It is structured as follows:

• Introduction: Contextualizing the PSS-Pass project, its overarching goals, and the potential challenges to be addressed.
• Communication Plan: Detailing the planned communication activities, tools, and channels to enhance visibility and engagement, as well as the anticipated impact of these efforts.
• Dissemination Plan: Outlining the specific strategies and activities aimed at sharing project results with the targeted audience and fostering their adoption and integration into practice.
• Exploitation Plan: The success of PSS-Pass hinges on the seamless integration of these advanced technologies and the industry's willingness to embrace sustainable business models.
• Conclusion: Summarizing the strategic approach and emphasizing its role in ensuring the success and sustainability of the project outcomes.

Through this plan, PSS-Pass aspires to build a strong foundation for impactful stakeholder engagement, ensuring that the project’s contributions to sustainable development resonate well beyond its duration.
On one hand the communication and dissemination strategy serves not only as a means to share knowledge but also as a catalyst for driving meaningful dialogue, collaboration, and action among key actors in the sustainability ecosystem. On the other hand, a well-defined exploitation strategy is essential to ensuring the widespread adoption and long-term impact of DPSSP.