The European film industry is currently undergoing significant transformations driven by the proliferation of streaming platforms, advancements in artificial intelligence, and increasing demands for diversity and equitable representation. Central to navigating these changes is the concept of competitiveness—a foundational idea widely acknowledged as essential for industry sustainability, international visibility, and economic vitality, especially within smaller national film industries. The CresCine project critically investigates this central assumption, recognising its crucial role while acknowledging that competitiveness, although instrumental for achieving visibility and economic success, is not universally embraced or prioritised by all industry stakeholders.
\nCompetitiveness, traditionally understood within an economic framework, emphasises profitability, market penetration, and international presence. This perspective situates European cinema in direct competition with globally dominant Hollywood productions. Such economic competitiveness remains imperative for enhancing audience reach and securing the long-term viability of European film on the international stage. Nevertheless, within the European cinematic landscape, considerable divergence exists concerning industry priorities. Some stakeholders place paramount importance on competitiveness as a strategic necessity, whereas others prioritise artistic integrity, cultural preservation, and narrative innovation above market-driven objectives.
\nEmerging audience research suggests that European films encounter significant obstacles regarding widespread distribution and audience engagement in comparison to Hollywood films. While economic constraints undoubtedly influence this circumstance, preliminary qualitative insights obtained through the CresCine project indicate nuanced audience perspectives regarding issues of narrative accessibility, cultural representation, and digital visibility. Consequently, this presentation seeks to empirically examine audience perceptions, experiences, and preferences, thereby contributing to a deeper understanding of the factors that shape the reception and consumption patterns of cinema in small European countries.
\nDrawing upon empirical data from the CresCine project and situating it within broader technological, societal, and institutional developments, this presentation advocates for a comprehensive and multifaceted conceptualisation of competitiveness. It proposes an integrated framework that aligns economic imperatives and international visibility with audience diversity and issues related to cultural presence and representation. Such an approach addresses the interests of stakeholders across the commercial-artistic spectrum, fostering collaboration and intersectionality. Ultimately, adopting this nuanced perspective on competitiveness could facilitate collaborative policymaking and strategic innovation, steering the European film industry towards sustainable economic performance, enriched audience diversity, cultural vitality, and greater inclusivity.
", "funding": [ { "award": { "acronym": "CresCine", "id": "00k4n6c32::101094988", "identifiers": [ { "identifier": "https://cordis.europa.eu/projects/101094988", "scheme": "url" } ], "number": "101094988", "program": "HORIZON.2.2", "title": { "en": "CRESCINE \u2013 INCREASING THE INTERNATIONAL COMPETITIVENESS OF THE FILM INDUSTRY IN SMALL EUROPEAN MARKETS" } }, "funder": { "id": "00k4n6c32", "name": "European Commission" } } ], "publication_date": "2025-10-09", "publisher": "Zenodo", "resource_type": { "id": "presentation", "title": { "de": "Pr\u00e4sentation", "en": "Presentation" } }, "rights": [ { "description": { "en": "The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited." }, "icon": "cc-by-icon", "id": "cc-by-4.0", "props": { "scheme": "spdx", "url": "https://creativecommons.org/licenses/by/4.0/legalcode" }, "title": { "en": "Creative Commons Attribution 4.0 International" } } ], "title": "Presentation for REBOOT: Screening the scene Conference: \"Reconceptualising Competitiveness: Navigating Industry Sustainability, Audience Diversity, and Cultural Inclusion in European Cinema\"" }, "parent": { "access": { "owned_by": { "user": "1433107" }, "settings": { "accept_conditions_text": null, "allow_guest_requests": false, "allow_user_requests": false, "secret_link_expiration": 0 } }, "communities": { "default": "5aeeb645-6c6f-4e52-8077-2b5b794f6dac", "entries": [ { "access": { "member_policy": "open", "members_visibility": "public", "record_submission_policy": "open", "review_policy": "closed", "visibility": "public" }, "children": { "allow": false }, "created": "2024-02-06T15:09:53.718120+00:00", "custom_fields": {}, "deletion_status": { "is_deleted": false, "status": "P" }, "id": "5aeeb645-6c6f-4e52-8077-2b5b794f6dac", "links": {}, "metadata": { "description": "CRESCINE's overall objective is to enhance the competitiveness and cultural diversity of the European film industry.", "funding": [ { "award": { "id": "00k4n6c32::101094988" }, "funder": { "id": "00k4n6c32" } } ], "organizations": [ { "id": "05xxfer42" } ], "title": "CresCine - The future benchmark of the European Audiovisual industry", "type": { "id": "project" }, "website": "https://www.crescine.eu/" }, "parent": { "access": { "member_policy": "open", "members_visibility": "restricted", "record_submission_policy": "open", "review_policy": "closed", "visibility": "public" }, "children": { "allow": true }, "created": "2022-11-23T15:53:29.436323+00:00", "custom_fields": {}, "deletion_status": { "is_deleted": false, "status": "P" }, "id": "f0a8b890-f97a-4eb2-9eac-8b8a712d3a6c", "links": {}, "metadata": { "curation_policy": "The EU Open Research Repository serves as a repository for research outputs (data, software, posters, presentations, publications, etc) which have been funded under an EU research funding programme such as Horizon Europe, Euratom or earlier Framework Programmes.
\nThe community is managed by CERN on behalf of the European Commission.
\nZenodo’s general policies and Terms of Use apply to all content.
\nThe EU Open Research Repository accepts all digital research objects which is a research output stemming from one of EU’s research and innovation funding programmes. The funding programmes currently include:
\nHorizon Europe (including ERC, MSCA), earlier Framework Programmes (eg Horizon 2020) as well as Euratom.
\nIn line with the principle as open as possible, as closed as necessary both public and restricted content is accepted. See note on how Zenodo handles restricted content.
\nEU programme beneficiaries are eligible to submit content to the community. The community supports three types of content submissions:
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\nThese metadata requirements comes from the related open science requirements in Horizon Europe which are detailed in each project's grant agreement.
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\nThe EU Open Research Repository is funded by the European Union under grant agreement no. 101256740 (HORIZON-ZEN Plus). For more information about the project see https://about.zenodo.org/projects/horizon-zen/.
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