Tran Minh Duc
42 Nguyen Hue Street, District 1, Ho Chi Minh City, Vietnam
+84 912 456 789 | tran.minh.duc@email.com
linkedin.com/in/tranminhduc

PROFESSIONAL SUMMARY

Strategic pharmaceutical marketing executive with 15+ years of progressive experience leading commercial strategies in rare disease and specialty therapeutics. Proven track record of building and executing successful brand strategies in hematology, oncology, and immunology markets. Expert in cross-functional team leadership, KOL engagement, and driving commercialization initiatives that deliver measurable business impact. Known for exceptional learning agility and ability to navigate complex therapeutic landscapes while building high-performing teams.

PROFESSIONAL EXPERIENCE

Senior Director, US Rare Hematology Marketing Lead
Vertex Pharmaceuticals, Boston, Massachusetts
January 2021 – Present

Lead comprehensive commercial strategy and brand management for rare hematology portfolio with annual revenue exceeding $500M. Direct cross-functional teams of 12+ members across medical affairs, market access, and sales to drive product commercialization and market penetration.

• Developed and executed integrated marketing strategy resulting in 28% year-over-year growth in rare bleeding disorder franchise
• Established strategic KOL network of 45+ leading hematologists and treatment centers, enhancing disease awareness and treatment paradigm evolution
• Led launch planning and execution for novel hemophilia therapy, achieving 85% of first-year revenue targets within 8 months
• Directed $15M annual marketing budget across multiple channels including HCP engagement, patient support programs, and digital initiatives
• Built and mentored high-performing marketing team of 6 direct reports, with 100% retention and 2 internal promotions
• Partnered with medical affairs to develop clinical education programs reaching 2,000+ healthcare providers annually
• Spearheaded patient advocacy partnerships that improved diagnosis rates by 22% in underserved communities

Director, Hematology & Oncology Marketing
Biogen Inc., Cambridge, Massachusetts
March 2017 – December 2020

Managed brand strategy and tactical execution for hematology-oncology portfolio. Led commercialization efforts for two major product launches while maintaining existing brand performance.

• Orchestrated successful launch of rare blood cancer therapy, capturing 31% market share within 18 months
• Developed innovative omnichannel marketing campaigns that increased HCP engagement by 45%
• Collaborated with cross-functional stakeholders to optimize patient access programs, reducing time-to-therapy by 35%
• Established KOL advisory boards and steering committees to guide clinical development and commercial strategy
• Managed $8M promotional budget with demonstrated ROI improvement of 40% through data-driven optimization
• Led competitive intelligence initiatives that informed strategic positioning and market access strategies

Senior Brand Manager, Oncology
Celgene Corporation, Summit, New Jersey
June 2013 – February 2017

Drove brand strategy and marketing execution for established oncology product with $300M annual revenue. Managed team of 3 brand managers and coordinated activities across sales, medical, and market access functions.

• Implemented brand repositioning strategy that reversed declining market share trend and achieved 12% growth
• Developed and launched patient support program serving 5,000+ patients annually with 92% satisfaction rating
• Led cross-functional team in development of real-world evidence strategy to support payer negotiations
• Created physician education initiatives that improved appropriate patient identification and treatment initiation
• Managed relationships with 25+ key opinion leaders across academic and community settings

Brand Manager, Rheumatology & Dermatology
Gilead Sciences, Foster City, California
August 2010 – May 2013

Managed marketing activities for immunology brands targeting rheumatology and dermatology markets. Supported product launches and lifecycle management initiatives.

• Executed tactical marketing plans supporting $200M+ immunology franchise
• Coordinated speaker bureau programs and medical education initiatives reaching 1,500+ healthcare providers
• Developed promotional materials and digital campaigns aligned with brand strategy and regulatory requirements
• Collaborated with sales leadership to design and implement field force training programs
• Analyzed market trends and competitive dynamics to inform strategic planning and resource allocation

Associate Brand Manager, Allergy & Immunology
Regeneron Pharmaceuticals, Tarrytown, New York
July 2008 – July 2010

Supported brand management activities for allergy and immunology portfolio. Assisted in development and execution of marketing campaigns and promotional programs.

• Contributed to integrated marketing campaigns across multiple therapeutic areas
• Coordinated market research initiatives to assess customer needs and competitive positioning
• Supported development of sales training materials and promotional tools
• Analyzed sales data and market trends to identify growth opportunities and optimization areas

EDUCATION

Master of Business Administration (MBA), Marketing & Strategy
University of Massachusetts Boston, Boston, Massachusetts
Graduated: 2008

Bachelor of Science, Biology
Boston College, Chestnut Hill, Massachusetts
Graduated: 2006
Cum Laude

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

• Pharmaceutical Marketing Certificate, Northeastern University, 2009
• Strategic Leadership Program, Harvard Extension School, 2016
• Rare Disease Commercial Excellence Certificate, 2019
• Oncology Marketing Fundamentals, 2012

CORE COMPETENCIES

Strategic Planning & Execution | Brand Management | Commercialization Strategy | Cross-Functional Leadership | KOL Development & Engagement | Market Access & Payer Strategy | Product Launch Excellence | Budget Management | Team Development | Stakeholder Management | Competitive Intelligence | Patient Advocacy | Digital Marketing | Omnichannel Strategy | Therapeutic Area Expertise (Hematology, Oncology, Immunology, Rheumatology, Dermatology) | Learning Agility | Change Management

PROFESSIONAL AFFILIATIONS

• Member, American Marketing Association (AMA)
• Member, Healthcare Businesswomen's Association (HBA)
• Member, National Organization for Rare Disorders (NORD) Corporate Council

PUBLICATIONS & PRESENTATIONS

• "Innovative Approaches to Rare Disease Marketing," Pharmaceutical Executive Summit, 2022
• "Building Effective KOL Networks in Specialty Therapeutics," Industry Conference Presentation, 2020
• Co-author, "Patient-Centric Marketing in Rare Hematology," Journal of Commercial Insights, 2019