Faaiva Toailoa
Vailima Street, Apia, Samoa
+685 7234 5891 | faaiva.toailoa@email.com
linkedin.com/in/faaivatoloa

PROFESSIONAL EXPERIENCE

South Region Communication and Engagement Lead
Pacific Marketing Solutions, Auckland, New Zealand
March 2021 – Present

- Lead comprehensive communication and engagement strategies across the South Region, reaching over 2.5 million stakeholders through integrated digital and traditional channels
- Develop and execute regional marketing campaigns that increased brand awareness by 43% and drove a 38% increase in stakeholder engagement year-over-year
- Manage cross-functional teams of 8 communication specialists and external agency partners to deliver consistent messaging aligned with organizational objectives
- Oversee annual communication budget of $1.2M, optimizing resource allocation through data-driven decision-making and performance analytics
- Create and implement social media strategy across Instagram, LinkedIn, and Facebook, growing regional following by 67% and achieving 4.2% average engagement rate
- Collaborate with sales teams to develop pipeline-supporting content and campaigns that contributed to 28% increase in qualified leads

Regional Marketing Manager
Oceania Communications Group, Sydney, New South Wales
June 2018 – February 2021

- Managed marketing operations for 12-state territory, coordinating campaigns and communication initiatives for diverse audience segments
- Developed integrated marketing strategies combining digital marketing, email campaigns, and social media to drive brand visibility and customer acquisition
- Produced video content and multimedia assets for campaigns, resulting in 2.1M impressions and 52% increase in website traffic
- Wrote and distributed press releases and thought leadership content, securing 35+ media placements in regional and national publications
- Implemented marketing automation and CRM systems to optimize campaign performance and improve lead nurturing processes
- Partnered with sales leadership to align marketing initiatives with revenue goals, contributing to 22% regional sales growth

Marketing and Communications Coordinator
Island Pacific Enterprises, Brisbane, Queensland
August 2015 – May 2018

- Coordinated multi-channel marketing campaigns supporting brand positioning and customer engagement initiatives
- Managed social media accounts and content calendar, creating compelling posts that increased follower base by 89%
- Assisted in planning and executing fundraising events that generated over $450K annually for organizational programs
- Developed email marketing campaigns with average open rates of 28% and click-through rates of 4.7%
- Supported project management activities for communication initiatives, ensuring on-time delivery and budget adherence
- Conducted market research and competitive analysis to inform marketing strategy and campaign optimization

Marketing Assistant
Southern Cross Marketing Ltd, Melbourne, Victoria
January 2014 – July 2015

- Provided administrative and creative support for marketing department serving financial services sector
- Assisted in creation of marketing collateral, presentations, and promotional materials
- Maintained brand consistency across all communication channels and customer touchpoints
- Coordinated logistics for regional events, trade shows, and client appreciation activities
- Supported sales teams with marketing materials and campaign execution

EDUCATION

Master of Business Administration (MBA)
Concentration in Marketing
University of Auckland Business School, Auckland, New Zealand
Graduated: May 2016

Bachelor of Arts in Communications
Minor in Business Administration
Victoria University of Wellington, Wellington, New Zealand
Graduated: December 2013

SKILLS

Strategic Communication & Marketing: Marketing Strategy, Branding, Campaign Development, Digital Marketing, Content Strategy
Project & Team Management: Project Management, Cross-Functional Leadership, Budget Management, Coaching, Accountability
Digital & Social Media: Social Media Marketing, Instagram, Email Marketing, Video Production, Content Creation
Analytics & Optimization: Data-Driven Decision-Making, Campaign Optimization, Performance Analytics, ROI Measurement
Business Acumen: Sales Enablement, Financial Services Knowledge, Fundraising, Entrepreneurship
Core Competencies: Writing, Critical Thinking, Strategy Development, Stakeholder Engagement, Press Relations

CERTIFICATIONS

Digital Marketing Professional Certification – 2020
Project Management Professional (PMP) – 2019
HubSpot Inbound Marketing Certification – 2018

ADDITIONAL INFORMATION

- Experienced in managing communication strategies across diverse geographic regions requiring extensive travel
- Proven track record of building and maintaining relationships with media, influencers, and community partners
- Fluent in leveraging data analytics to drive communication and engagement decisions
- Languages: Samoan, English