Carlos Mendoza
Avenida Primavera 847, Apartamento 12
Lima, Lima
+51 987 654 321
carlos.mendoza@email.com
https://www.linkedin.com/in/carlosmendoza

Professional Experience

Senior Director, US Rare Hematology Marketing Lead
Pharmalex Therapeutics - Boston, Massachusetts
January 2021 - Present
- Lead the marketing strategy for rare hematology products, driving brand awareness and market penetration through innovative campaigns and cross-functional collaboration.
- Developed and executed comprehensive commercialization plans that resulted in a 30% increase in market share within the first year of product launch.
- Fostered relationships with key opinion leaders (KOLs) to enhance product visibility and credibility in the hematology community.
- Managed a team of 15 marketing professionals, promoting a culture of agility and continuous learning to adapt to market changes effectively.

Director of Marketing, Oncology
Meridian Healthcare Solutions - New York, New York
March 2018 - December 2020
- Spearheaded marketing initiatives for oncology products, achieving a 25% growth in sales through targeted campaigns and strategic partnerships.
- Collaborated with cross-functional teams to align marketing strategies with clinical and commercial objectives, ensuring a cohesive approach to product launches.
- Conducted market research and analysis to identify emerging trends and opportunities within the oncology therapeutic area.

Marketing Manager, Hematology
Vitalis Biotech - Chicago, Illinois
June 2015 - February 2018
- Developed and implemented marketing strategies for hematology products, resulting in a 20% increase in brand awareness and customer engagement.
- Coordinated with sales teams to provide training and resources that enhanced product knowledge and sales effectiveness.
- Managed budgets and forecasts, ensuring optimal allocation of resources to maximize ROI on marketing initiatives.

Education

Master of Business Administration (MBA)
Northwestern University - Evanston, Illinois
Graduated: May 2015

Bachelor of Science in Marketing
University of San Marcos - Lima, Lima
Graduated: May 2012

Skills
- Brand Management
- Commercialization
- Cross-functional Team Leadership
- KOL Development
- Marketing Strategy
- Team Leadership
- Therapeutic Areas: Hematology, Oncology, Dermatology, Rheumatology
- Agility and Learning Agility
- Strategic Planning
- Leadership and Management

Other Information
- Published several articles on marketing strategies in the pharmaceutical industry.
- Active member of the American Marketing Association and the Healthcare Businesswomen's Association.