Mariana Silva
Rua das Flores, 342
Porto Alegre, RS
(51) 98765-4321
mariana.silva@email.com
www.linkedin.com/in/mariana-silva-marketing

Professional Summary
Dynamic and results-oriented Communication and Engagement Lead with over 8 years of experience in developing and executing strategic marketing initiatives across the South Region. Proven track record in enhancing brand visibility, driving engagement through innovative campaigns, and leveraging digital marketing strategies to achieve organizational goals. Adept at managing cross-functional teams and fostering collaborative environments to optimize project outcomes.

Work History

South Region Communication and Engagement Lead
Estratégia Brasil Comunicação - Porto Alegre, RS
January 2021 - Present
- Spearhead communication strategies for the South Region, resulting in a 30% increase in brand engagement through targeted campaigns and social media initiatives.
- Develop and implement comprehensive marketing strategies that align with organizational objectives, enhancing brand recognition and customer loyalty.
- Lead a team of 10 in executing digital marketing campaigns, optimizing content for various platforms including email, Instagram, and video, which increased lead generation by 25%.
- Collaborate with stakeholders to create impactful press releases and marketing materials, ensuring consistent messaging across all channels.

Marketing Manager
Conexão Digital Marketing - Curitiba, PR
June 2018 - December 2020
- Managed a portfolio of marketing projects, overseeing the development and execution of campaigns that increased market share by 15%.
- Conducted data-driven analysis to inform marketing strategies, resulting in improved ROI on marketing spend by 20%.
- Trained and coached junior marketing staff on best practices in digital marketing and project management, fostering a culture of accountability and continuous improvement.

Digital Marketing Specialist
Inovação Criativa Agência - Santa Maria, RS
March 2016 - May 2018
- Developed and executed digital marketing strategies that enhanced online presence and engagement, leading to a 40% increase in website traffic.
- Utilized critical thinking and analytical skills to optimize email marketing campaigns, achieving an open rate of 35% and a click-through rate of 10%.
- Collaborated with cross-functional teams to align marketing efforts with sales objectives, contributing to a 20% increase in sales revenue.

Education

Bachelor of Arts in Marketing
Universidade Federal do Rio Grande do Sul - Porto Alegre, RS
Graduated: May 2015

Skills
- Branding
- Campaign Development
- Digital Marketing
- Project Management
- Social Media Strategy
- Data-Driven Decision-Making
- Financial Services Marketing
- Fundraising Strategies
- Writing and Content Creation
- Coaching and Team Management

Languages
- Portuguese (Native)
- English (Fluent)
- Spanish (Conversational)

Hobbies
- Traveling
- Blogging about marketing trends
- Volunteering for local non-profits

Certifications
- Certified Digital Marketing Professional (CDMP)
- Project Management Professional (PMP)