Carlos Mendoza

Avenida Corrientes 1847, Apartamento 12B
Buenos Aires, Argentina
+54 11 4827 5394 | carlos.mendoza@email.com
https://www.linkedin.com/in/carlosmendoza


PROFESSIONAL SUMMARY

Results-driven General Sales Manager with 15+ years of progressive experience in sales leadership, revenue growth management, and strategic business development. Proven track record of exceeding revenue targets, building high-performing sales teams, and implementing go-to-market strategies that drive market expansion. Expertise in P&L management, key account development, and establishing distributor networks across multiple territories. Skilled at leveraging data-driven insights and KPIs to optimize sales operations and maximize profitability.


PROFESSIONAL EXPERIENCE

General Sales Manager
Tecnología Industrial Avanzada, Buenos Aires
January 2020 – Present

• Direct all sales operations and strategic initiatives for a $75M business unit, consistently achieving 112-118% of annual revenue targets through effective sales planning and execution
• Lead a team of 28 sales professionals across field sales, inside sales, and sales engineering functions, implementing training programs that improved team productivity by 34%
• Develop and execute comprehensive go-to-market strategies for new product launches, resulting in $12M in incremental revenue within first 18 months
• Manage P&L responsibilities including pricing strategy, inventory management, and cost optimization, improving gross margin by 7.5 percentage points
• Establish and maintain strategic partnerships with key distributors and channel partners, expanding market reach to 14 new territories
• Design and implement sales incentive programs aligned with business objectives, driving focused execution on growth strategies and key performance indicators
• Oversee trade show participation and sales promotion activities, generating qualified leads and strengthening brand presence in target markets

Regional Sales Director
Soluciones Comerciales del Sur, Córdoba
March 2016 – December 2019

• Managed $42M sales region with responsibility for 18-person sales team covering industrial control systems and related products
• Exceeded regional revenue targets by average of 15% annually through strategic account development and business development initiatives
• Implemented customer service management protocols that improved client satisfaction scores from 78% to 94%
• Developed key account strategies for top 50 customers, increasing wallet share by 28% and reducing customer churn by 41%
• Collaborated with product marketing teams to refine value propositions and competitive positioning in marketplace
• Conducted regular business reviews utilizing KPIs to identify opportunities and address performance gaps

Sales Manager
Distribuidora Nacional de Equipos, Rosario
June 2012 – February 2016

• Led sales team of 9 representatives responsible for field sales and account development across assigned territory
• Grew territory revenue from $18M to $29M over four-year period through client development and market penetration strategies
• Established distributor relationships that expanded product availability and improved stock management efficiency
• Created job descriptions, recruited top talent, and provided ongoing training to build high-performing sales organization
• Managed sales operations including forecasting, pipeline management, and resource allocation to optimize team effectiveness

Senior Sales Representative
Comercio y Negocios S.A., Mendoza
August 2009 – May 2012

• Consistently ranked in top 10% of sales force, achieving 125% of quota across three consecutive years
• Developed new business relationships and expanded existing accounts through consultative selling approach
• Provided technical product expertise and sales engineering support to customers in industrial manufacturing sector
• Participated in trade shows and industry events to generate leads and build market awareness


EDUCATION

Master of Business Administration (MBA)
Universidad de Buenos Aires, Buenos Aires
Graduated: 2009

Bachelor of Science in Business Administration
Instituto Tecnológico de Rosario, Rosario
Graduated: 2007


CERTIFICATIONS

Certified Marketing Director
Issued: 2018


CORE COMPETENCIES

Sales Leadership & Management | Revenue Growth Management | P&L Management | Strategic Planning
Business Development | Key Account Management | Go-to-Market Strategy | Pricing Strategy
Sales Operations | Field Sales | Distributor Management | Customer Service Management
Growth Strategies | Training & Development | KPI Development & Analysis | Trade Show Management
Inventory & Stock Management | Sales Engineering | Account Development | Revenue Targets
Sales Promotion | Client Development | Incentive Program Design | Human Resources Management


LANGUAGES

Spanish – Native Proficiency
English – Professional Working Proficiency