Piotr Kowalski
ul. Wilanowska 47, 02-765 Warsaw, Poland
+48 22 847 5293 | piotr.kowalski@email.com | linkedin.com/in/piotrkowalski

PROFESSIONAL SUMMARY

Results-driven Market Manager with over 12 years of progressive experience in marketing management, business development, and sales strategy execution. Proven track record of driving brand awareness, exceeding sales quotas, and building high-performing teams across competitive markets. Expertise in developing strategic partnerships, managing multi-channel campaigns, and optimizing market penetration through data-driven insights and customer relationship management.

PROFESSIONAL EXPERIENCE

Market Manager
Strategia Rynkowa Sp. z o.o., Warsaw
January 2021 – Present

Lead comprehensive market strategy and operations for a high-growth territory, overseeing a team of 15 sales and marketing professionals. Drive revenue growth through strategic planning, talent development, and execution of integrated marketing campaigns.

• Increased market share by 34% within three years through targeted business development initiatives and strategic partnership cultivation
• Manage annual marketing budget of $2.3M, consistently delivering ROI improvements of 18-22% year-over-year
• Develop and implement sales planning frameworks that resulted in team exceeding quarterly quotas by average of 27%
• Spearhead account development strategies that expanded key client relationships, generating $4.5M in additional annual revenue
• Design and execute multi-channel campaigns across digital, events, and traditional media, reaching over 150,000 prospects annually
• Establish workforce management protocols that reduced employee turnover by 41% and improved team productivity metrics by 29%
• Collaborate with executive leadership on market expansion strategy and implementation across three new territories

Senior Marketing Specialist
Centrum Biznesu Europa Polska, Krakow
March 2017 – December 2020

Managed marketing initiatives and sales support for regional operations, focusing on brand positioning, campaign execution, and customer relationship management.

• Developed and launched 12+ integrated marketing campaigns that generated 2,400+ qualified leads and $6.8M in pipeline value
• Implemented CRM system optimization that improved lead conversion rates by 35% and reduced sales cycle time by 18 days
• Coordinated event management for industry conferences, trade shows, and client appreciation events with attendance of 50-500 participants
• Conducted survey research and market analysis to identify emerging trends and competitive positioning opportunities
• Trained and mentored team of 6 junior marketing associates on campaign development, prospecting techniques, and customer engagement strategies
• Partnered with advertising agencies to create compelling brand messaging that increased brand awareness by 42% in target demographics

Marketing Coordinator
Polska Sieć Marketingu, Gdansk
June 2013 – February 2017

Supported marketing department operations including campaign coordination, media communications, and sales enablement activities.

• Coordinated execution of quarterly marketing campaigns across email, social media, and print channels
• Managed event logistics for 20+ annual corporate events, trade shows, and networking functions
• Developed sales collateral and presentation materials that improved prospect engagement and deal closure rates
• Maintained CRM database integrity and generated weekly performance reports for sales leadership
• Assisted in budget management and vendor relationship coordination for marketing initiatives
• Supported business development efforts through prospecting research and lead qualification activities

EDUCATION

Master of Business Administration (MBA)
Concentration in Marketing Strategy
Uniwersytet Ekonomiczny w Warszawie, Warsaw
Graduated: May 2013

Bachelor of Science in Business Administration
Major: Marketing
Minor: Communications
Uniwersytet Jagielloński, Krakow
Graduated: May 2011

SKILLS

Marketing & Sales: Marketing Management, Sales Strategy, Sales Planning, Business Development, Account Development, Brand Awareness, Campaign Management, Prospection, Advertising, Media Communications

Leadership & Operations: Talent Management, Workforce Management, Training, Budget Management, Strategy & Implementation, Event Management

Business Tools & Platforms: Customer Relationship Management (CRM), Cisco Webex, Survey Research

Industry Knowledge: Real Estate, Partnerships, Quotas Management, Renting

PROFESSIONAL CERTIFICATIONS

Certified Marketing Executive (CME)
Digital Marketing Professional Certification
Strategic Sales Leadership Certificate

LANGUAGES

Polish (Native)
English (Professional Working Proficiency)
German (Professional Working Proficiency)