Karim Benali
47 Rue de la Liberté, Algiers 16000, Algeria
+213 21 345 8976 | karim.benali@email.com
linkedin.com/in/karimbenali


PROFESSIONAL SUMMARY

Results-driven technology and change management executive with 15+ years of experience leading large-scale commercial sales and marketing technology transformations. Proven expertise in driving organizational change, optimizing sales operations, and implementing enterprise technology solutions that deliver measurable business impact. Strategic leader skilled in stakeholder engagement, process improvement, and cross-functional team leadership across complex, matrixed organizations.


PROFESSIONAL EXPERIENCE

Director, Commercial Sales & Marketing Technology Change Management
TechVision Solutions, Toronto, ON
January 2021 – Present

• Lead enterprise-wide change management initiatives for sales and marketing technology implementations affecting 2,500+ commercial team members across North America, achieving 92% user adoption rate within first 6 months
• Spearhead strategic planning and execution of CRM, sales enablement, and marketing automation platform integrations, resulting in 35% improvement in sales productivity and $12M annual cost savings
• Design and implement comprehensive change management frameworks for mergers and acquisitions integration, successfully onboarding 800+ employees from 3 acquired companies within 18-month period
• Partner with IT leadership to develop technology strategy roadmap aligned with commercial objectives, prioritizing $45M in technology investments over 3-year horizon
• Establish governance structure and controls design for technology change initiatives, reducing project risks and ensuring compliance with corporate standards
• Direct team of 8 change management professionals and external consultants, managing annual budget of $6.5M

Senior Manager, Sales Technology & Process Improvement
Nexus Global Consulting, Vancouver, BC
March 2017 – December 2020

• Managed end-to-end software implementation of sales force automation tools for 1,200-person sales organization, completing project 15% under budget and 3 weeks ahead of schedule
• Led business process improvement initiatives that streamlined order management workflows, reducing order processing time by 40% and eliminating $2.8M in operational inefficiencies
• Developed and executed comprehensive sales training programs for new technology platforms, delivering 150+ training sessions to commercial teams globally
• Conducted competitive analysis of sales technology vendors, resulting in selection and implementation of best-in-class solutions that improved sales pipeline visibility by 60%
• Implemented knowledge management system for sales support teams, decreasing average customer inquiry resolution time from 48 to 18 hours

Manager, Commercial Operations & Sales Services
Meridian Business Group, Calgary, AB
June 2013 – February 2017

• Managed sales operations team of 12 professionals supporting $450M annual revenue business unit
• Led organizational change initiatives related to sales territory realignment and compensation plan redesign, affecting 300+ sales representatives
• Developed strategic planning processes for annual business planning cycle, improving forecast accuracy by 25%
• Implemented call center development program that increased customer satisfaction scores by 18 points and reduced call abandonment rate to below 3%
• Partnered with IT to enhance sales support systems and tools, resulting in 30% reduction in administrative burden for field sales teams
• Established learning metrics framework to measure effectiveness of sales training investments and optimize training curriculum

Sales Operations Analyst
Premier Analytics Inc., Montreal, QC
August 2010 – May 2013

• Supported sales management team with data analysis, reporting, and business development initiatives for $200M territory
• Developed competitive analysis reports and market intelligence briefings for senior leadership
• Assisted in project management of sales technology upgrades and system enhancements
• Created sales performance dashboards and KPI tracking tools used by 50+ sales managers
• Contributed to business process improvement projects focused on aftersales and customer care techniques


EDUCATION

Master of Business Administration (MBA)
Concentration: Information Technology Management
Concordia University, Montreal, QC
Graduated: 2010

Bachelor of Science in Business Administration
Major: Information Systems
McGill University, Montreal, QC
Graduated: 2008


CERTIFICATIONS

• Prosci Certified Change Practitioner (CCMP)
• Project Management Professional (PMP)
• Certified Information Technology Service Management (ITIL v4 Foundation)
• Lean Six Sigma Black Belt
• Salesforce Certified Administrator


CORE COMPETENCIES

Change Management & Organizational Transformation | Sales & Marketing Technology Strategy | M&A Integration
Business Process Improvement | Software Implementation & Vendor Management | Strategic Planning & Execution
Project Management | Sales Operations & Enablement | Stakeholder Engagement | Training & Development
Knowledge Management | Order Management Systems | CRM & Sales Automation | IT Service Management


PROFESSIONAL AFFILIATIONS

• Member, Association of Change Management Professionals (ACMP)
• Member, Sales Management Association
• Advisory Board Member, Concordia University Business Technology Program