Fatima Benali
Rue Mohamed Khider 42, Algiers 16000, Algeria
+213 21 456 7890 | fatima.benali@email.com | linkedin.com/in/fatimabenali

PROFESSIONAL SUMMARY

Results-driven Sales Execution professional with extensive experience in strategic account management, business development, and market expansion. Proven track record of driving revenue growth through effective negotiation, customer relationship management, and team leadership. Expertise in developing and executing sales strategies that optimize market penetration and enhance customer acquisition across diverse industries.

PROFESSIONAL EXPERIENCE

Sales Execution Manager
Meridian Trade Solutions, Algiers
March 2021 - Present

Lead end-to-end sales execution initiatives for key accounts, driving a 35% increase in revenue through strategic account management and targeted customer acquisition programs. Develop and implement comprehensive sales processes that streamline operations from lead generation through contract negotiation and fulfillment. Manage cross-functional teams to ensure seamless coordination between sales, logistics, and customer service departments. Oversee import/export logistics operations, ensuring compliance with international trade regulations while optimizing freight costs by 22%. Conduct in-depth market analysis to identify new business opportunities and develop segmentation strategies that enhance market penetration.

Senior Account Manager
Horizon Commerce Group, Oran
June 2017 - February 2021

Managed portfolio of high-value accounts generating $8M+ in annual revenue, maintaining 95% client retention rate through exceptional customer service and proactive relationship management. Negotiated and executed complex commercial contracts with key stakeholders, resulting in expanded service agreements and increased customer lifetime value. Collaborated with marketing teams to develop product strategies and promotional campaigns that supported brand positioning and market differentiation. Implemented customer relationship management tools that improved sales coordination and enhanced performance tracking capabilities. Trained and mentored junior sales team members on negotiation techniques, sales processes, and account development best practices.

Business Development Representative
Nexus International Trading, Algiers
August 2014 - May 2017

Identified and pursued new business opportunities through comprehensive market analysis and strategic prospecting initiatives. Developed business plans for territory expansion that resulted in 40+ new customer acquisitions within first 18 months. Coordinated sales support activities including invoicing, documentation, and sales administration to ensure smooth transaction processing. Supported senior sales leadership in contract negotiation and supplier relationship management. Participated in field development activities to strengthen customer relationships and gather market intelligence for product strategy optimization.

EDUCATION

Bachelor of Business Administration
Major: Marketing and Sales Management
University of Algiers Business School, Algiers
Graduated: May 2014

SKILLS

Sales & Business Development: Sales Execution, Account Management, Key Account Development, Customer Acquisition, Business Planning, Identification of Opportunities, Sales Process Optimization

Strategic Planning: Brand Strategy, Product Strategy, Market Analysis, Segmentation, Strategy Development, Performance Enhancement

Negotiation & Contracting: Negotiation, Contract Negotiation, Supplier Negotiation, Commercials

Operations & Logistics: Import/Export Logistics, Freight Management, Logistics Coordination, Documentation

Customer Relations: Customer Relationship Management Tools, Customer Service, Sales Support, Sales Coordination

Team Leadership: Team Development, Training Coordination, Development Management

Technical: Software Implementation, CRM Systems, Sales Administration Tools

CERTIFICATIONS

Certified Professional Sales Leader (CPSL)
Strategic Account Management Certification
International Trade and Export Compliance Certificate