Maria Santos
42 Magsaysay Avenue, Makati, Metro Manila
+63 917 842 5391 | maria.santos@email.com | linkedin.com/in/mariasantos

PROFESSIONAL EXPERIENCE

Sales Product Manager
TechVision Solutions Inc., Manila
March 2021 – Present

• Lead product lifecycle management for B2B sales portfolio, driving 34% revenue growth through strategic product positioning and go-to-market execution across key accounts
• Develop and implement comprehensive sales promotion strategies and trade marketing campaigns, resulting in 28% increase in cross-selling opportunities and expanded market penetration
• Collaborate with sales force of 45+ representatives to deliver product training, competitive intelligence, and sales enablement tools that improved win rates by 22%
• Manage new product launches from concept to commercialization, coordinating cross-functional teams across marketing, sales, and operations to ensure successful market introduction
• Analyze market trends and customer insights to inform product roadmap decisions and corporate strategy alignment, contributing to $12M in incremental annual revenue

Senior Product Specialist
GlobalTrade Asia Corporation, Quezon City
June 2018 – February 2021

• Drove business development initiatives for key account portfolio worth $8.5M annually, achieving 19% year-over-year growth through strategic account planning and relationship management
• Designed and executed sales promotion programs and marketing campaigns that generated 2,400+ qualified leads and increased product adoption by 31%
• Partnered with marketing team to develop trade marketing materials, product positioning documents, and competitive analysis reports for sales force utilization
• Conducted regular business reviews with top-tier accounts to identify expansion opportunities and optimize product mix, resulting in 26% improvement in customer retention
• Implemented WooCommerce-based B2B e-commerce solution that streamlined ordering process and increased digital sales channel contribution by 40%

Product Marketing Associate
Meridian Business Group, Makati
August 2015 – May 2018

• Supported product management team in developing marketing strategies and sales collateral for portfolio of 15+ products across multiple market segments
• Coordinated new product information dissemination to sales teams through training sessions, product briefs, and competitive positioning guides
• Assisted in planning and execution of trade shows, customer events, and promotional campaigns that generated $1.2M in pipeline opportunities
• Conducted market research and competitive analysis to identify trends and inform product development roadmap
• Collaborated with business development team to create targeted account penetration strategies for high-value prospects

Sales Representative
Pacific Commerce Solutions, Pasig
January 2013 – July 2015

• Managed territory of 80+ accounts, consistently exceeding quarterly sales targets by average of 18% through consultative selling and relationship building
• Identified cross-selling opportunities within existing customer base, generating $450K in additional annual revenue
• Developed deep product knowledge across entire portfolio and served as trusted advisor to clients on business solutions
• Participated in new product pilots and provided field feedback to product management team for continuous improvement

EDUCATION

Master of Business Administration (MBA)
De La Salle University, Manila
Graduated: May 2012

Bachelor of Science in Business Administration
Major: Marketing
Ateneo de Manila University, Quezon City
Graduated: May 2010

SKILLS

Product Management: Product Lifecycle Management, Go-to-Market Strategy, Product Positioning, New Product Development
Sales & Business Development: Sales Management, Key Account Management, B2B Sales, Cross-selling, Business Development
Marketing: Marketing Strategy, Trade Marketing, Sales Promotion, B2B Marketing, Campaign Planning
Strategic Planning: Business Strategy, Corporate Strategy, Market Analysis, Competitive Intelligence
Technical: WooCommerce, CRM Systems, Sales Analytics Tools
Languages: English (Native/Fluent), Filipino (Native/Fluent)

PROFESSIONAL ATTRIBUTES

Results-driven professional with proven track record of aligning product strategy with sales objectives to drive revenue growth and market share expansion in competitive B2B environments