Kofi Mensah

+231 77 654 3289 | kofi.mensah@email.com
Sinkor, Monrovia
https://www.linkedin.com/in/kofimensah


PROFESSIONAL EXPERIENCE

Director of Sales
Westmark Trading Solutions, Monrovia
March 2019 - Present

Lead comprehensive sales strategy and operations for a multi-regional territory, driving revenue growth and market expansion. Oversee a team of 12 sales professionals across multiple verticals, implementing strategic initiatives that consistently exceed annual revenue targets by 15-20%. Develop and execute go-to-market strategies for new product launches, managing pricing analysis and competitive positioning. Cultivate high-value partnerships and sponsorship opportunities that have generated $8M+ in incremental revenue. Spearhead participation in major industry trade shows and events, resulting in 200+ qualified leads per quarter. Implement CRM systems and sales administration processes that improved team efficiency by 30%.

Senior Sales Manager
Horizon Business Group, Monrovia
June 2015 - February 2019

Managed a team of 8 sales representatives, focusing on business development and account execution across the retail sector. Developed sales and marketing strategies that increased territory revenue by 45% over three years. Led team development initiatives including training programs, performance coaching, and career advancement planning. Collaborated with marketing teams on brand management and product marketing campaigns. Built and maintained strategic relationships with key decision-makers at major retail accounts. Conducted regular pricing analysis to optimize profit margins while maintaining competitive positioning.

Sales Manager
African Commerce Partners, Monrovia
January 2012 - May 2015

Directed sales operations for a regional territory, managing both direct sales efforts and advertising sales initiatives. Implemented sales support systems and processes that reduced administrative burden and increased selling time by 25%. Developed relationships with key accounts and drove business development in untapped market segments. Coordinated with product strategy teams to align sales efforts with company objectives. Achieved 110% of quota for three consecutive years through strategic account planning and relationship building.

Account Executive
Liberian Trade Enterprises, Monrovia
August 2008 - December 2011

Generated new business through prospecting, cold calling, and networking activities. Managed full sales cycle from lead generation through contract negotiation and closing. Consistently ranked in top 10% of sales team, exceeding monthly and quarterly revenue targets. Provided exceptional customer service and account management to ensure client retention and satisfaction. Participated in trade shows and industry events to expand professional network and generate leads.


EDUCATION

Master of Business Administration (MBA)
University of Monrovia, Monrovia
Graduated: 2008

Bachelor of Science in Business Administration
Major: Marketing
Cuttington University, Monrovia
Graduated: 2006


SKILLS

Sales Strategy & Execution
Business Development & Acquisitions
Team Leadership & Development
Revenue Growth & Targets
Strategic Marketing & Product Strategy
Pricing Analysis & Yield Management
Partnership & Sponsorship Sales
Account Management & Relationship Building
Sales Administration & Support
Brand Management & Product Marketing
Trade Shows & Industry Events
Retail Sales & Marketing Strategy
Microsoft Office Suite


CERTIFICATIONS

Zertifikat Deutsch


LANGUAGES

English (Native)
German (Professional Working Proficiency)


ADDITIONAL INFORMATION

Active member of professional sales associations and regularly attend industry conferences to maintain current industry knowledge and best practices