Mariana Silva
Rua das Flores 342, Apto 501
São Paulo, SP
(11) 98765-4321
mariana.silva@email.com
linkedin.com/in/mariana-silva-marketing

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PROFESSIONAL SUMMARY
Dynamic and results-driven Sales & Marketing Manager with over 10 years of experience in driving revenue growth and market expansion in the Southern Cone region. Proven expertise in business-to-business marketing, strategic marketing, and technical sales within the geotextile and food & beverage industries. Adept at managing cross-functional teams and developing innovative marketing strategies that enhance brand visibility and profitability.

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WORK EXPERIENCE

Sales & Marketing Manager Southern Cone
Tecnogeo Brasil – São Paulo, SP
January 2020 – Present
- Spearheaded sales and marketing initiatives across the Southern Cone, achieving a 25% increase in market share within two years.
- Developed and executed strategic marketing plans that resulted in a 30% growth in gross profit for the geotextile product line.
- Managed a team of 15 sales representatives, providing training and support to enhance consultative selling techniques and customer relationship management.
- Collaborated with product management to launch new products, leading to a successful entry into the food & beverage sector.
- Implemented pricing strategies that improved competitive positioning and increased overall sales revenue by 20%.

Business Development Manager
Alimentos e Distribuição Ltda – Curitiba, PR
June 2015 – December 2019
- Drove business development efforts that expanded the client base by 40% through targeted marketing communications and strategic partnerships.
- Conducted market analysis to identify emerging trends and customer needs, informing product marketing strategies.
- Established and maintained relationships with key stakeholders, enhancing corporate sales management and distribution channels.
- Led the implementation of SAP for sales administration, streamlining processes and improving data accuracy.

Sales Representative
Comercial do Sul – Rio de Janeiro, RJ
March 2012 – May 2015
- Achieved top sales performance by exceeding sales targets by an average of 15% annually through effective sales representation and consultative selling.
- Developed and maintained strong relationships with clients, resulting in a high rate of customer retention and repeat business.
- Assisted in the development of marketing materials and campaigns that effectively communicated product benefits to target audiences.

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EDUCATION

Bachelor of Business Administration
Universidade Federal do Rio de Janeiro – Rio de Janeiro, RJ
Graduated: May 2011

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SKILLS
- Sales & Marketing
- Business-to-Business Marketing
- Technical Sales
- Strategic Marketing
- Business Development
- Customer Relationship Management
- Pricing Strategy
- Distribution Management
- Marketing Communications
- SAP

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LANGUAGES
- English (Fluent)
- Spanish (Fluent)
- Portuguese (Native)

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CERTIFICATIONS
- Certified Sales Professional (CSP)
- Digital Marketing Certification

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AWARDS
- Sales Excellence Award, Tecnogeo Brasil, 2021
- Best Marketing Campaign, Alimentos e Distribuição Ltda, 2019