Irina Liepa
Ozolkalnu iela 12, Apartment 4
Riga, LV-1050
+371 29 456 823
irina.liepa@gmail.com
https://www.linkedin.com/in/irinaliepa

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PROFESSIONAL SUMMARY
Dynamic and results-driven Region Sales & Marketing Manager with over 10 years of experience in driving sales growth and marketing strategies across diverse markets. Proven track record in managing key accounts, developing brand strategies, and leading high-performing sales teams. Adept at leveraging market insights to enhance sales effectiveness and foster strong client relationships.

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WORK EXPERIENCE

Region Sales & Marketing Manager
Nordic Trade Solutions - Riga, Latvia
January 2020 - Present
- Spearhead sales and marketing initiatives across the region, achieving a 25% increase in sales revenue year-over-year.
- Develop and implement strategic marketing plans that align with corporate objectives, enhancing brand visibility and market penetration.
- Manage key accounts, fostering relationships that resulted in a 30% growth in client retention and loyalty.
- Lead a team of 15 sales professionals, providing training and mentorship to improve sales techniques and performance metrics.
- Analyze market trends and sales data to inform decision-making and optimize sales strategies.

Sales Manager
Baltic Commerce Group - Riga, Latvia
June 2016 - December 2019
- Directed field sales operations, achieving a 40% increase in territory sales through effective team management and strategic planning.
- Implemented sales training programs that improved team performance and sales effectiveness by 20%.
- Collaborated with marketing teams to design promotional campaigns that boosted product visibility and customer engagement.
- Established strong relationships with channel partners, enhancing distribution networks and increasing market share.

Marketing Coordinator
Latvian Business Enterprises - Riga, Latvia
March 2014 - May 2016
- Assisted in the development and execution of marketing strategies that increased brand awareness and customer acquisition.
- Conducted market research to identify trends and opportunities, providing actionable insights to the sales team.
- Coordinated promotional events and conferences, enhancing brand presence and customer interaction.
- Managed digital marketing campaigns, resulting in a 50% increase in online engagement and lead generation.

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EDUCATION

Bachelor of Business Administration (BBA)
Marketing
University of Latvia - Riga, Latvia
Graduated: May 2013

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SKILLS
- Sales & Marketing
- Field Sales Management
- Marketing Management
- Key Account Management
- Sales Promotion
- Sales Strategy Development
- Brand Development
- Retail Marketing
- Sales Training & Development
- Strategic Marketing
- Digital Marketing
- Client Development
- Sales Analysis
- Merchandising
- Loyalty Marketing

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CERTIFICATIONS
- Certified Sales Professional (CSP)
- Digital Marketing Certification

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ACCOMPLISHMENTS
- Recognized as "Top Sales Manager" for three consecutive years at Nordic Trade Solutions.
- Successfully launched a new product line that generated $1M in sales within the first year.

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OTHER INFORMATION
- Fluent in English and Latvian.
- Active member of the Baltic Marketing Association.

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