Budi Santoso
Jalan Merdeka No. 45, Kompleks Perumahan Sentosa
Jakarta, DKI Jakarta
+62-812-445-7823
budi.santoso@email.com
https://www.linkedin.com/in/budisantoso

Professional Summary
Dynamic and results-driven Senior Vice President of Merchandise Operations with over 15 years of experience in retail and consumer goods. Proven track record in leading high-performing teams, optimizing pricing strategies, and enhancing profitability through innovative merchandising and supply chain solutions. Adept at driving change management initiatives and developing leadership capabilities within organizations.

Work Experience

Senior Vice President, Merchandise Operations
PT Retail Nusantara Indonesia - Jakarta, DKI Jakarta
January 2020 - Present
- Spearhead merchandise operations for a leading retail chain, overseeing a team of 150+ professionals across various departments.
- Implemented a new pricing strategy that increased overall profitability by 15% within the first year.
- Led the development of private label products, resulting in a 20% increase in market share in the sportswear category.
- Enhanced inventory management processes, reducing stock discrepancies by 30% through improved demand forecasting and replenishment strategies.

Vice President, Merchandising and Supply Chain
Putra Jaya Commerce Group - Surabaya, East Java
March 2015 - December 2019
- Directed merchandising and supply chain operations, focusing on space planning and optimization to maximize product presentation and sales.
- Developed and executed strategic plans that improved inventory turnover rates by 25%.
- Collaborated with marketing operations to align brand strategy with merchandising efforts, resulting in a 40% increase in customer engagement.

Director of Category Management
Mandiri Retail Solutions - Bandung, West Java
June 2010 - February 2015
- Managed category management initiatives, leading to a 10% increase in sales through effective product assortment and pricing optimization.
- Conducted profitability analysis to identify underperforming categories and implemented corrective actions that improved margins by 12%.
- Championed change management efforts to streamline operations and enhance team performance.

Merchandising Manager
Sinar Bisnis Retail - Jakarta, DKI Jakarta
August 2007 - May 2010
- Oversaw day-to-day merchandising operations, including stock replenishment and planogram execution.
- Developed training programs for store management teams, enhancing leadership development and operational efficiency.
- Played a key role in the launch of an e-commerce platform, increasing online sales by 30% in the first year.

Academic Background

Master of Business Administration (MBA)
Universitas Indonesia - Jakarta, DKI Jakarta
Graduated: May 2007

Bachelor of Science in Retail Management
Institut Bisnis dan Manajemen Nusantara - Bandung, West Java
Graduated: May 2005

Skills
- Leadership Development
- Pricing Strategy & Optimization
- Supply Chain Management
- Inventory Management
- Space Planning & Management
- Change Management
- Strategic Planning
- Demand Forecasting
- E-commerce Strategy
- Brand Strategy
- Merchandising & Product Presentation
- Team Leadership & Development

Certifications
- Certified Supply Chain Professional (CSCP)
- Retail Management Certification

Languages
- English (Fluent)
- Indonesian (Native)
- Mandarin Chinese (Conversational)

Other Information
- Active member of the Indonesia Retail Association
- Volunteer mentor for aspiring retail professionals