Layla Mansour

Beirut, Mount Lebanon District
+961 1 445 823 | layla.mansour@email.com
linkedin.com/in/laylamansour

PROFESSIONAL EXPERIENCE

Region Sales & Marketing Manager
Levantine Trade Solutions, Beirut
March 2021 – Present

• Lead sales and marketing operations across a multi-state region, managing a team of 12 field sales representatives and 3 marketing coordinators to achieve annual revenue targets exceeding $45M
• Develop and execute comprehensive regional sales strategies and marketing campaigns that increased market share by 18% and drove year-over-year revenue growth of 22%
• Oversee key account management for 85+ retail partners and channel partners, strengthening relationships that resulted in 30% improvement in distribution penetration
• Design and implement sales training programs for field teams, improving sales effectiveness metrics by 35% and reducing onboarding time by 40%
• Direct retail marketing initiatives including merchandising, in-store promotions, and loyalty marketing programs that boosted customer retention rates by 27%
• Manage regional marketing budget of $2.8M, optimizing allocation across digital marketing, advertising, and sales promotion activities to maximize ROI
• Conduct regular sales analysis and performance tracking, presenting quarterly business reviews to executive leadership with actionable insights and strategic recommendations

Area Sales Manager
Crescent Commerce Group, Tripoli
June 2017 – February 2021

• Managed sales operations for a territory generating $28M in annual revenue, consistently exceeding quarterly targets by 15-20%
• Built and maintained relationships with 50+ key accounts, achieving 92% client retention rate and expanding business with existing customers by 25%
• Implemented field sales management systems and processes that improved territory coverage efficiency by 40%
• Coordinated with marketing teams to execute regional advertising campaigns and sales promotions, resulting in 20% increase in brand awareness
• Organized and led quarterly sales conferences and training sessions for team of 8 sales representatives
• Collaborated with retail partners on store management best practices and merchandising strategies to optimize product placement and visibility

Sales & Marketing Specialist
Mediterranean Retail Partners, Sidon
January 2014 – May 2017

• Supported regional sales initiatives and marketing campaigns across assigned territory, contributing to 15% annual revenue growth
• Developed client relationships and identified new business opportunities, adding 30+ accounts to company portfolio
• Assisted in brand development efforts and strategic marketing planning for product launches
• Conducted market research and competitive analysis to inform sales strategy and positioning
• Coordinated logistics for regional conferences, trade shows, and promotional events
• Created sales materials and marketing collateral to support field sales teams

Sales Representative
Cedar Valley Enterprises, Zahlé
August 2011 – December 2013

• Managed assigned territory of 40+ retail accounts, achieving 110% of sales quota in final year
• Executed sales promotion activities and in-store merchandising programs to drive product visibility
• Built strong relationships with store management and key decision-makers
• Provided product training and support to retail staff to enhance customer experience
• Tracked sales performance and provided regular reports on territory activities and opportunities

EDUCATION

Bachelor of Business Administration – Marketing
Lebanese American University, Beirut
Graduated: May 2011

SKILLS

Sales & Marketing Strategy | Field Sales Management | Key Account Management | Marketing Management
Sales Training & Development | Channel Partner Relations | Retail Marketing | Brand Development
Distribution Management | Sales Promotion | Merchandising | Digital Marketing | Advertising
Strategic Marketing | Sales Analysis | Business Management | Client Development | Store Management
Loyalty Marketing | Sales Effectiveness | Team Leadership

ACHIEVEMENTS

• Recipient of Regional Sales Excellence Award, 2023
• Recognized as Top Performing Area Manager, 2019 and 2020
• Led region to #1 ranking nationally for three consecutive quarters in 2022