Sione Vaai

42 Vailima Street
Apia, Samoa
+685 7234 5891 | sione.vaai@email.com
https://www.linkedin.com/in/sionevaai

PROFESSIONAL SUMMARY

Results-driven Sales Manager with over 12 years of experience in wholesale and retail sales management, business development, and commercial operations. Proven track record of building high-performing sales teams, expanding market share, and driving revenue growth across multiple channels. Expert in major account management, client negotiations, and strategic pricing. Skilled at developing strong customer relationships and creating innovative product offerings that meet market demands.

PROFESSIONAL EXPERIENCE

Sales Manager
Pacific Trade Solutions, Apia
March 2021 – Present

• Lead a team of 15 sales professionals across wholesale and retail channels, achieving 127% of annual sales targets for three consecutive years
• Develop and execute comprehensive sales strategies that increased market penetration by 34% and generated $8.2M in new business revenue
• Manage relationships with 50+ major accounts, negotiating contracts and pricing structures that improved profit margins by 18%
• Implement sales force development programs including training initiatives, performance metrics, and incentive structures that reduced turnover by 22%
• Collaborate with marketing teams to create targeted campaigns and product offerings that align with customer needs and market trends
• Oversee customer service management operations, maintaining a 94% client satisfaction rating

Regional Sales Manager
Oceania Commerce Group, Nadi
June 2017 – February 2021

• Managed wholesale and retail sales operations across a five-state territory, consistently exceeding quarterly revenue goals by an average of 19%
• Built and mentored a sales team of 10 representatives, providing coaching on negotiation techniques, client relationship management, and product knowledge
• Identified and secured 28 new major accounts through strategic networking and business development initiatives, contributing $3.5M in annual revenue
• Conducted market analysis to optimize product offerings and pricing strategies, resulting in improved competitive positioning
• Coordinated with distribution and logistics teams to ensure timely delivery and exceptional customer service

Sales Representative
Island Business Enterprises, Suva
January 2014 – May 2017

• Exceeded individual sales quotas by an average of 23% annually through effective client negotiation and relationship building
• Developed expertise in footwear product lines, becoming a subject matter expert and training resource for new team members
• Expanded customer base by 40% through proactive prospecting, networking, and delivering superior customer service
• Managed the complete sales cycle from lead generation to contract closure and post-sale support

Assistant Sales Manager
South Pacific Retail Partners, Apia
August 2012 – December 2013

• Supported sales management operations including inventory coordination, customer service, and sales reporting
• Assisted in training new sales staff on product knowledge, sales techniques, and company policies
• Maintained relationships with existing clients while identifying opportunities for upselling and cross-selling
• Contributed to a 15% year-over-year sales increase through consistent performance and customer retention efforts

EDUCATION

Bachelor of Business Administration
Major: Marketing and Sales Management
National University of Samoa, Apia
Graduated: May 2012

SKILLS

Sales Management & Leadership
Business Development & Strategic Planning
Wholesale & Retail Operations
Major Account Management
Client Negotiation & Price Setting
Commercial Management
Sales Force Development & Training
Customer Service Management
Marketing & Product Positioning
Business Acumen & Financial Analysis
Networking & Relationship Building
Contract Negotiation

ACHIEVEMENTS

• Top Sales Manager Award – Pacific Trade Solutions, 2023 and 2024
• President's Club Member for exceeding 125% of annual quota – 2022, 2023, 2024
• Successfully launched three new product lines that generated combined revenue of $2.1M in first year

PROFESSIONAL AFFILIATIONS

Member, National Sales Network
Member, Apia Business Development Association