Carlos Martínez

+34 912 847 563 | carlos.martinez@email.com | Calle de la Paz 47, Madrid 28001 | linkedin.com/in/carlosmartinez

PROFESSIONAL SUMMARY

Results-driven Sales Manager with over 12 years of progressive experience in driving revenue growth, building high-performing sales teams, and developing strategic partnerships across retail and wholesale channels. Proven track record of exceeding sales targets, expanding market share, and cultivating long-term client relationships. Expert in sales strategy development, territory management, and business planning with a focus on delivering measurable results.

PROFESSIONAL EXPERIENCE

Sales Manager
Grupo Ibérica Distribuciones, Barcelona
March 2021 – Present

Lead a team of 15 sales representatives across multiple territories, driving annual revenue of $8.5M through strategic account management and new business development. Develop and execute comprehensive sales strategies that align with organizational objectives and market opportunities.

• Increased regional sales by 34% year-over-year through implementation of targeted sales initiatives and enhanced training programs
• Established partnerships with 25+ new distributors, expanding market reach into previously untapped territories
• Redesigned sales compensation structure, resulting in 28% improvement in team performance and reduced turnover by 40%
• Manage national accounts portfolio valued at $3.2M, maintaining 95% client retention rate
• Collaborate with marketing department to develop promotional campaigns that generated $1.1M in incremental revenue

Senior Sales Representative
Soluciones Comerciales Hispana, Valencia
June 2017 – February 2021

Managed key accounts and drove business development initiatives across wholesale and retail channels. Consistently ranked as top performer, exceeding quota by average of 125% annually.

• Generated $2.8M in annual sales revenue through strategic relationship building and consultative selling approach
• Expanded territory by 45% through identification and conversion of high-potential accounts
• Developed and maintained relationships with 60+ retail locations and wholesale distributors
• Conducted product training sessions for client sales teams, improving product knowledge and sell-through rates
• Negotiated private label agreements that contributed $650K in new revenue streams

Sales Representative
Distribuidora del Levante, Alicante
January 2015 – May 2017

Responsible for territory development, client acquisition, and account management within assigned region. Focused on building strong relationships with retail partners and identifying growth opportunities.

• Achieved 118% of sales quota in first year, earning "Rookie of the Year" recognition
• Built territory from ground up, establishing relationships with 40+ new accounts
• Provided ongoing client support and practice management consultation to enhance customer satisfaction
• Collaborated with field development team to optimize sales processes and improve efficiency

Store Manager
Retail Comercial España, Seville
August 2012 – December 2014

Oversaw daily operations of high-volume retail location with annual revenue of $1.5M. Managed staff of 8 employees, including recruiting, training, and performance management.

• Increased store revenue by 22% through improved merchandising, customer service initiatives, and staff development
• Reduced inventory shrinkage by 35% through implementation of enhanced loss prevention procedures
• Achieved 92% customer satisfaction rating through focus on relationship building and service excellence
• Trained and mentored team members on sales techniques and product knowledge

EDUCATION

Bachelor of Business Administration, Marketing
Universidad Autónoma de Madrid, Madrid
Graduated: May 2012

CERTIFICATIONS

Certified Marketing Executive (CME)
Retail Industry Fundamentals Specialist

CORE COMPETENCIES

Sales Management | Sales Strategy & Planning | Business Development | Territory Management
Account Management | Client Relations | Team Leadership & Training | Recruiting & Talent Development
Distribution & Wholesale Operations | Retail Sales | National Accounts | Relationship Building
Negotiation | Store Management | Marketing | Business Planning

LANGUAGES

Spanish (Native)
English (Professional Working Proficiency)