STRATEGIC INTEGRATION OF BUSINESS PLANNING AND FORECASTING IN INDUSTRIAL ENTERPRISES

In the context of increasing market uncertainty and growing competition, the integration of business planning
and economic forecasting becomes a key factor in improving the efficiency of industrial enterprises. This study examines
the interaction between these processes using the case of UzAuto Motors. The research analyzes the company’s
organizational and economic characteristics, sales dynamics, financial performance, and the structure of revenues and
costs. Particular attention is paid to the role of forecasting accuracy in shaping financial results and ensuring consistency
between market demand and operational decisions. Based on the analysis, the study proposes key directions for
improving business planning, including the integration of scenario-based forecasting, expansion of digital tools, and
diversification of revenue sources. The results contribute to the development of more adaptive and effective management
approaches in industrial enterprises operating under conditions of economic transformation