The Future of Digital Marketing in Yemen Amidst AI Developments: A Theoretical Foresight Study

This foresight study explores the future of digital marketing in Yemen in light of the rapid global advancements in artificial intelligence. Employing a theoretical and analytical methodology, the study assesses the current situation through a SWOT analysis, revealing a young and growing digital base confronted by structural challenges such as weak infrastructure, a shortage of specialized skills, and difficult economic conditions. The study aims to bridge a knowledge gap concerning how the Yemeni market can leverage the potential of artificial intelligence such as campaign automation, hyper-personalization, and data analysis—despite these obstacles. Through an analysis of supporting and hindering factors, the study presents three potential future scenarios for the period (2025-2035): Slow Growth (under the continuation of the status quo), Accelerated Growth (with improved conditions and adoption of practical applications), and a Quantum Leap scenario (in the event of comprehensive stability and significant investment). It concludes that achieving any meaningful growth is contingent upon stability and investment in human capital and digital infrastructure. The study concludes by presenting a set of practical recommendations for decision-makers and business owners to harness these technologies in support of economic recovery and building digital competitiveness.

Keywords: Digital Marketing, Artificial Intelligence, Foresight Study, Yemen.