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SUBMITTED: APRIL 2024, REVISION SUBMITTED: JUNE 2024, ACCEPTED: JULY 2024, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: AUGUST 2025

", "type": { "id": "notes", "title": { "de": "Anmerkungen", "en": "Notes" } } } ], "creators": [ { "person_or_org": { "family_name": "Tzouvaleki", "given_name": "Panagiota", "identifiers": [ { "identifier": "0000-0001-5123-6441", "scheme": "orcid" } ], "name": "Tzouvaleki, Panagiota", "type": "personal" } }, { "affiliations": [ { "id": "00708jp83", "identifiers": [ { "identifier": "00708jp83", "scheme": "ror" }, { "identifier": "grid.449057.b", "scheme": "grid" }, { "identifier": "0000 0004 0416 1485", "scheme": "isni" } ], "name": "International Hellenic University" } ], "person_or_org": { "family_name": "Christou", "given_name": "Evangelos", "identifiers": [ { "identifier": "0000-0002-1950-5012", "scheme": "orcid" } ], "name": "Christou, Evangelos", "type": "personal" } }, { "affiliations": [ { "id": "00708jp83", "identifiers": [ { "identifier": "00708jp83", "scheme": "ror" }, { "identifier": "grid.449057.b", "scheme": "grid" }, { "identifier": "0000 0004 0416 1485", "scheme": "isni" } ], "name": "International Hellenic University" } ], "person_or_org": { "family_name": "Chatzigeorgiou", "given_name": "Chryssoula", "identifiers": [ { "identifier": "0000-0002-9348-992X", "scheme": "orcid" } ], "name": "Chatzigeorgiou, Chryssoula", "type": "personal" } } ], "description": "

Abstract: Studies and vacations? Can these two experiences be combined? The well-known European education programme Erasmus is gaining even more popularity in recent years among Greek students. It is of interest to investigate how the brand of a destination, a university and the exchange programme itself influence students’ decision-making. The methodological approach was built on secondary data, namely scientific theories and studies, while the primary data were conducted through quantitative analysis, i.e. questionnaire.

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