A Review on various E-business and M-business models & Research Opportunities

A business model is a set of process/activities that results in sustainable profit through desired
revenue and customer value. The business model spells out how a company makes money by
specifying its position in the value chain. A business model which uses electronic
communication technology such as internet for exchanging information is called e-business
model. The e-business model includes the roles and relationships among a firm's customers,
allies, and suppliers; the major flows of product, services, information, and money; and the
major benefits to the participants. This paper contains review on various business models
used in e-business, m-business, and m banking. All the major E-commerce business models
which fall under 3 main categories : B2B - Business to business, B2C - Business to
consumer, C2C - Consumer to consumer are also discussed with their benefits and
limitations. Based on business model framework, various research agenda and opportunities
are identified and elaborated.