Sustainable Tourism Development Through Silver Craft: A Community Empowerment Strategy in Celuk, Bali

This community empowerment program aims to enhance the sustainability and competitiveness of traditional silver craftsmanship in Celuk Village, Bali, by addressing critical challenges in production, management, and marketing. Despite its cultural significance, the local silver craft industry faces obstacles such as outdated production techniques, limited business skills, and reliance on traditional sales channels, exacerbated by external shocks like the COVID-19 pandemic. The program adopts a multi-dimensional approach, combining modern technology adoption, capacity building, and digital transformation to revitalize the sector while preserving its cultural heritage. Implementation follows a structured four-phase methodology: socialization to engage stakeholders, training in advanced production and business management, technology implementation for improved efficiency, and ongoing mentoring to ensure sustainability. Key outcomes include an 85% adoption rate of modern techniques like laser engraving, a 40% increase in production efficiency, and expanded market access through e-commerce and social media platforms. The establishment of a cooperative model has reduced material costs by 15-20% and strengthened collective bargaining power. Additionally, the integration of silver crafting into experiential tourism packages has created new revenue streams, attracting over 1,200 tourists within the first quarter. The program aligns with multiple Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 11 (Sustainable Citiesand Communities). By fostering partnerships between artisans, academia, and government, it exemplifies how grassroots initiatives can contribute to broader sustainability agendas. The success of this intervention highlights the potential for replicating similar models in other artisan communities, emphasizing the importance of blending tradition with innovation to achieve long-term socio-economic resilience. This study provides valuable insights into sustainable community empowerment strategies that balance cultural preservation with contemporary market demands.