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This guide is designed to help MSc International Business and Management students successfully complete their Strategic International Marketing module assignment. The task is to create a formal international marketing strategy report for a real company seeking to enter a new overseas market. The guide provides an instructional, step-by-step walkthrough for each section of the report, including explanations of what to include, how to structure your analysis, and examples of high-quality content. We will cover every section – from Executive Summary through Conclusion – and highlight how to choose an appropriate company and foreign market based on data-driven, strategic considerations. All guidance follows a formal academic tone and Harvard-style referencing, using real academic and industry sources to illustrate key points.

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