Published April 4, 2025 | Version v1
Journal article Open

Economía colaborativa para mejorar el crecimiento económico: revisión sistemática

  • 1. Universidad Autónoma de Sinaloa
  • 2. Universidad de Guadalajara

Description

Fenómenos como el desempleo, la inflación y el comercio informal crecieron alrededor del mundo. De igual manera, el acceso a las tecnologías ha ido aumentando en los últimos veinte años a nivel global y en México. La tecnología desafía los modelos convencionales de negocios de compra-venta, expectativas y regulaciones de los consumidores; así como la manera de adquirir bienes y servicios. El objetivo de este trabajo es conocer cuál es el crecimiento del tema economía colaborativa en la mercadotecnia y su relación con el crecimiento económico. La metodología aplicada fue el análisis bibliométrico, perteneciente a la cienciometría, investigando en las bases de datos Scopus y Web of Science, aplicando las leyes bibliométricas de Price, Lotk, Brandford y Zits, analizando la información en el software VosViewer. Los hallazgos en cuanto a la mercadotecnia y la economía colaborativa están asociados con el consumo colaborativo, sostenibilidad, comercio electrónico, informática, plataformas digitales, redes sociales, confianza y valor percibidos. El ODS con mayor participación es el empleo digno y el crecimiento.

Abstract

Elements such as unemployment, inflation and informal trade have grown around the world. Likewise, access to technology has been growing in the last twenty years in the world and Mexico. Technology challenges conventional business models of buying/selling, expectations and regulations of consumers related to the way of acquiring goods and services. The objective is to know what is the growth of the collaborative economy topic in marketing and its relationship with economic growth. The methodology applied was the bibliometric technique, belonging to scientometrics, investigating in the Scopus and Web of Science databases, applying the bibliometric laws of Price, Lotk, Brandford and Zits, analyzing the information in the VosViewer software. Findings marketing and the collaborative economy are associated with collaborative consumption, sustainability, electronic commerce, computing, digital platforms, social networks, trust and perceived value. The SDG with the greatest participation is decent employment and growth.

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