PROSPECTS AND TRENDS IN THE DEVELOPMENT OF DIGITAL MARKETING OF AGRICULTURAL PRODUCTS

Abstract. In modern conditions, there is a process of active digitalization of various sectors of the economy. It also covers the sphere of agricultural marketing. Digital marketing of agriculture is becoming a source of expansion of the industry business. Solving the problems and successes of agricultural marketing and satisfying the most basic needs of the population, will contribute to the further development of agribusiness. The article examines the current problems, achievements, and key trends in the development of digital marketing in agriculture.
Keywords: digital marketing in agriculture, agribusiness, digital marketing, digital agriculture, innovations in agriculture.