case_images: PMC7771580_01
case_images: Example of using a model to estimate product reach for a fast moving product.
case_images: JOGHR-03-2019029-g002.jpg
case_images: PMC7771580_01_JOGHR-03-2019029-g002.jpg
case_images: f0002
case_images: We did not have information about the product coverage (H) as no comprehensive coverage surveys had been conducted, and therefore based the reach estimation on product supply and consumption per consumer (Figure 2).