case_images: PMC5044945_01
case_images: Number of likes to the Students of SETAC Facebook Page (shaded area) and followers of the @StudentsofSETAC Twitter account (solid line). Vertical dashed arrows mark significant events through the year during which the number of likes/followers peaked
case_images: 12302_2015_62_Fig1_HTML.jpg
case_images: PMC5044945_01_12302_2015_62_Fig1_HTML.jpg
case_images: Fig1
case_images: As we slowly built our Facebook presence, our followers (measured as the number of page 'likes') grew steadily and the page now has over 500 likes (Fig. 1). With over 200 followers (around 12 % of our potential audience), our Twitter account (@Students of SETAC) follows a similar trend, with large peaks of the number of followers during or immediately following the meetings of our different geographic areas (Fig. 1).
case_images: Three-day moving average of the total daily reach (number of unique users who have seen any content associated with the Page) for the Students of SETAC Facebook Page from the initiation of the page (September 2013) through March 2015. Arrows mark events and activities through the year with peaks in post reach
case_images: 12302_2015_62_Fig2_HTML.jpg
case_images: PMC5044945_01_12302_2015_62_Fig2_HTML.jpg
case_images: Fig2
case_images: Facebook Page, we have been monitoring the total daily reach (number of unique users who have seen any content associated with the page).Total daily reach is one way to measure user engagement on Facebook Pages. Figure 2 demonstrates our post reach since the inception of our Facebook Page. Overall, we recorded the greatest post reach when content from face-to-face events was posted such as after annual conferences (Fig. 2).
case_images: Average reach (number of unique users who have seen any content associated with the page) and clicks by users in posted links, pictures or status updates (top), and average number of likes, comments and shares (bottom) of different post types of the Students of SETAC Facebook Page
case_images: 12302_2015_62_Fig3_HTML.jpg
case_images: PMC5044945_01_12302_2015_62_Fig3_HTML.jpg
case_images: Fig3
case_images: In general, our greatest interaction comes from posts involving photos and links (Fig. 3). We have more page views when links and photos are posted (Fig. 3) and continued usage of the page (measured by the number of clicks) with photo posts. While not as prominent as photos and links, status updates, which can include announcements on job postings, SETAC-related opportunities, events, professional training courses, meetings, and upcoming annual meeting student events, are also resulting in strong page engagement (Fig. 3).