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case_images: C-Card registrations including two weeks before and two weeks after campaign (15 July-21 July 2020). Active campaign period observations indicated in orange.
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case_images: Figure 1 visually depicts this contrast.
case_images: Second Nature registrations from May through December 2021. Active campaign period data indicated in orange.
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case_images: The year-long programme commitment may have resulted in more deliberation by the user, resulting in registrations just after the active campaign period: 12 of the 68 registrations were in the week following the first booster campaign, and another five in the week after the second booster campaign (refer Figure 2), accounting for 25% of the registrations over the seven-month period.
case_images: COVID-19 vaccine campaign metrics.
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case_images: Figure 3 presents the click-throughs and total reach for this element of the campaign by language.