BAT: Benchmark for Auto-bidding Task (Data and Code)

Abstract of this benchmark:

The optimization of bidding strategies for online advertising slot auctions presents a critical challenge across numerous digital marketplaces. A significant obstacle to the development, evaluation, and refinement of real-time autobidding algorithms is the scarcity of comprehensive datasets and standardized benchmarks.

To address this deficiency, we present an auction benchmark encompassing the two most prevalent auction formats. We implement a series of robust baselines on a novel dataset, addressing the most salient Real-Time Bidding (RTB) problem domains: budget pacing uniformity and Cost Per Click (CPC) constraint optimization. This benchmark provides a user-friendly and intuitive framework for researchers and practitioners to develop and refine innovative autobidding algorithms, thereby facilitating advancements in the field of programmatic advertising.

Note, this benchmark has both the data and the code.