content: The video is based off of a short story made by the SCP Foundation: http://scp-wiki.wikidot.com/scp-426 Essentially it's a toaster that turns third-person references about it to first-person ones (so if I wanted to say "I hate that toaster" it would come out as "I hate me"); as a person spends more and more time around it they adopt the toaster as their 'identity' and attempt to do toaster things. Hence the guy plugging himself into the wall at the end, along with the vision where he sees the man in the suit taking away 'himself' (the toaster, which has now adopted his identity). A cool take on the subject matter.