content: The "safety feature" he shows, the covers over the live and neutral, are a design implemented in that particular circuit board. We have similarly safe designs which require more effort than a baby can usually muster to get to the live contacts. Even better than the power board he showed, ours are harder to brute force in. A solid whack on the ones he showed can break through the plastic and allow access to the live socket. Secondly, RCD (residual current device) protection is standard in Australia. I do not think (may be wrong) it is standard in the UK. RCD's monitor the current travelling through the positive and neutral wires and if it detects an imbalance it will trip, isolating the circuit. The example he used, of the metal toaster, would require the conductors in the toaster to become frayed and then contact the steel of the toaster before it would shock you and thus trip an RCD. RCD's must trip within 30ms for household use, 10ms for hospitals and childcare centres (and maybe 10ms for boats/yachts etc. Not 100% sure) In other words, all the stuff he is spouting that makes their plugs superior is actually not a design of the plug itself but a design of the particular power board he held up. We have sheathed conductors on plugs (not all plugs, but it is very common nowadays) We have Earth protection (RCD's) as standard. Instead of a fuse in the plug (legitimately a dumb idea to create a device that requires an unlicensed individual to open it to replace a fuse) we have circuit breakers. Which, unlike a one-use fuse, trip (open circuit) when the current drawn through them is too high and can be reset simply by turning the switch back on. If it trips instantly when you go to turn it on it is an indicator that you have a more serious problem.  The other benefit of CB's over fuses is they are idiot proof. A numbskull can replace a fuse with a nail, literally making the inclusion of a fuse holder in a circuit pointless. Some devices have internal fuses, yes, though they are for internal circuits within the device and are not designed to protect your mains wiring. Most of Britain's electrical laws have been adopted from our AS/NZS 3000 standards. China pays a hefty yearly fee to use our wiring rules. Our wiring rules are considered the best in the world. They are by far the safest.