content: if you actually watch the video, you'll see that the whole point of this is showing that we're moving past that point as a society. but if you want an answer to the question, after being subjugated and discriminated against as a race for hundreds of years in this country, the black community has taken the situation they've been forced into by reinventing the word and calling each other nigga instead of nigger. the difference being that the former became a term of endearment in a culture that has emphasized a sense of community, in stark contrast to the white community, in order to overcome systemic oppression as a people, the latter being the term used to implement and sustain that very system of oppression. the fact that white people shouldn't say it has absolutely nothing to do with the color of the skin, it has to do with a group of oppressors using it vs the oppressed using it. yes, that translates into white people can't say it but black people can, but that's greatly overstating it and only true because white people did in fact oppress whole races of people (not just black people). honestly it's just a word, can't you just pick different words? i don't understand the fascination with white people that we want to use that word so badly. EDIT: and you say "now" like they were "allowed" to say the word before. no, that's wrong. you used to be able to use the term as a racial slur, and society has changed to the point where racism, not the racial slur itself, isn't tolerated and will be challenged. you can still use the word all you want, but it likely won't be without resistance.