content: "The best" would be if you guys just made things that are so good that they are just the best option for people to buy. On the consumers' side, Americans should probably start by demanding that "high quality" companies - Apple comes to mind - produce their stuff in the US. They're the most valuable brand and the most profitable company. To me as a German it is not acceptable that a company like that produces in developing countries. (Unless they produce the products intended to be sold in Asia over there, that I would find reasonable. Just like Mercedes and BMW producing their SUV's in the US because that's their main market.) Then there's the thing that Americans like excess. They want lots of things for what little money they have. Here in Germany people value quality more. We knock on dashboards and if it sounds funny we consider it poor quality. Well, not all of us, but many. Me included. Hand me a laptop and I start pressing on different parts of it to see if it's solid. Of course being critical like this never made us very likable, but we sell our stuff.