content: Yep sometimes this will happen. The best example I can think of is the PS3. Sony was loosing money on each PS3 sold, but it allowed them to put a Blu-ray player in a millions of households, just in the US. Insuring that their Blue-ray would have an advantage over HD-DVD. Now if Microsoft did the same for X-box, instead of having the HD-DVD as an add on. I would be willing to be that the race for the new format would of been a lot closer and a longer fight between HD-DVD and Blue-ray.  I personally believed at the time that Sony leaned from their mistakes from beta-max and were not going to make the same mistake twice.