content: Naomi Klien has written a great essay about this very idea called, "Patriarchy Gets Funky". She argues that identity politics began as a movement that presented a valid and important challenge to the power structures of our society, but has since become an all consuming and diversionary politics which measures society by how fairly the media represents it, and completely ignores its increasingly staggering class inequalities. She explains how their radical sexual and racial identities were quickly assimilated into the brand identities of major corporations to conceal their selling of sameness on a global scale.