content: The actual factory outside of Sapporo, the part that is turned into a restaurant or the other part that is now a mall? Been to all 3. Sapporo Beer is basically American. Sapporo beer is also the grand daddy to Asahi and Kirin. Yep, I did a bit of traveling around Hokkaido. I loved the area. The ski resorts are top class snow too. Where you there just traveling?