content: This one in particular isn't - They just established that the design paradigm under which the Nokia 3310 was conceived survives terminal velocity impact on pavement, in a state where it still retains core functionality. That's a pretty big deal from an engineering standpoint - That means you could literally drop that phone from any suborbital height and it should be operational if you can recover the pieces. Waterproof that design, and suddenly you have a great satellite phone or emergency radio, for example.