content: You can be cynical about the "minutia" of self-help all you want, and while some stuff might seem obvious, you ignore the importance of individual improvement at your peril. What are your views on effective political change? Will restructring identifying what need be restructured, while you, or others around you are unkept and in the limelight, go over well?  Are (pathways to) your grander conceptions and desires thought out well enough? Chances are no, as there are loads of problems for which we don't have awnsers to at the moment. The best we can do is approach them with our most tried-and-true methodology, and hope for the best. That's where Peterson is coming from with the self-help stuff. That people aren't what they could be,  has non-trivial effect on the outcome of the world.