content: It's common in a lot of kickstarter programs, sadly. It's also a one-time-crime, because if you slap your face and name on something and then steal half of the money from backers and fail to deliver, people will call you out on it when you come along with another project that needs funded. Greenlight on Steam used to be exactly as bad, to the point where I haven't bought a greenlight title since KF2 (which was actually worth it, btw, an exception rather than a rule).