content: Generally speaking, the counter is gonna be "Oh those are all cherry-picked." The counter to that is to ask them to name any place, topic, industry, event, statistic, group, organization, company, charity, activity, etc. that they wish and show them directly how it's kiked. You repeat the process three or four times, they either respond with "holy crap" and their eyes begin to open or they respond with "hm, interesting" and say nothing more. If it's the latter, they have chosen to remain asleep.