content: People in general don't like to be fucked with. Try the same challenge but in Detroit or Chicago.  Write NIGGER MUSIC SUCKS on the side. Really shows how little respect they have for the south and America, the entire concept of the "challenge" all the way to the execution, they actually thought they could throw a parade of disrespect across the entire state and not only get away with it, but that it would produce an entertaining episode that they could then broadcast all over the world. Those gas station people were heroes honestly.