content: It really doesn't. Here is a third party overview of all forms of media from Pew Research. It's been on an increasing trend of decline, or at the best, very modest growth. Their conclusion also corresponds with what this article says. In particular ~50% of web using adults reported getting political news within the past week from facebook which is going to be the sort of stuff that's propagated through circle jerks or outage. And I think that's really the reason you're seeing so much extreme SJW click bait and extreme anti-SJW clickbait. People are generally immature and when something sparks emotion, and especially outrage, it encourages them to spread it around which in turn generates clicks and thus profit. Sober news is dead on arrival on social media. Voat is a perfect example of this. Check out the largest subs here and a disproportionate number of the topics are things that are likely to spark outrage or otherwise strong emotions in people... because that's what gets you to click that upvote button.