content: Personally I use a watch at my job. I drive for UPS and don't want to carry it around in case it's raining/snowing. There's also the chance I smack into something while in my truck and break my screen with it in my pocket. Also, I'm not allowed to ever use my phone while driving (work thing, but really nobody should be checking their phone while driving) and I'm always under the gun with scheduled pickups and I have to really pay attention to the time so a watch is a lifesaver for that. While I'm not working, I agree it's near useless. I'll even be wearing it and still notice myself pulling out my phone to check the time occasionally. But I think they are still needed in a lot of situations like the one I described above.