content: That's just a marketing gimmick to get Microsoft good publicity, while Microsoft (if I may pirate a phrase that MS used to describe Google) "steal your data". https://www.google.com/#q=keep+calm+while+we+steal+your+data Windows used to just cost money, now it costs money and personal data. They used to trash Google for data-mining, but then somebody figured out that they stand to make more money by adopting similar practices. https://www.youtube.com/watch?v=iI1ominSL_c And most of the press are either blind to this, or paid to not talk about it, with the exception of this fellow right here. http://www.theregister.co.uk/2015/08/06/microsoft_vacates_moral_high_ground_for_the_data_slurpers_cesspit/