content: If you read the article, they go into detail regarding the fact that Google doesn't mind and isn't combating the ad-blocking tech. They even fielded such a question at a shareholder's meeting by stating they need to "make better ads" to counter it. The thumbnail image is kind of misleading with the title - one would be given the initial impression that Google was pitching a fit over it, but that's not the case. There's other media companies trying to file fruitless lawsuits against ad-blockers that can take up a crying baby mascot.