content: Ugh, it's like a decade ago when PCs started reaching market penetration and everyone started up with crap like "ohhh waaaah the desktop market is crashing, soon nobody will use anything but phones/tablets" just because they'd run out of new people to sell PCs to and were only able to make new sales when peoples' existing PCs broke or got outdated. And then again a few years ago when the same thing happened with smartphones in Western countries, "smartphones are dead!" No, Chicken Little, you've just run out of untapped market.