content: It's pure publicity stunt magic trick. The true product here is the video and this publicity. The timing is 2015 because of Back to the Future II. If this represented some sort of technological breakthough, that'd be one thing, but we've been doing mag-lev for a while and that's all this is. There's no way to go from this to a 'next step.' Much like the magic trick of sawing a person in half does not represent progress in torso amputation.