content: For a lot of people they don't have the bandwidth to pirate and a lot of subscription services might not have the movie they want. A lot of people outside of the cities are still waiting for ADSL ports or might only have a 10-15mbs cable connection, LTE is probably more common than fast home internet. Some people who had x box ones reported having to drive to town if there was a big update. So I can't imagine them waiting for a pirated copy of a film when the blu-ray is instant.