content: They were already forced to stop their fitness app on windows phone and on the Xbox for collecting medical information. There's definitely some odd stuff as to why they ended windows phone, some of it spying directly and the rest because it was sandboxed against 3rd party spying. A lot of countries carriers couldn't get their mandatory bloatware on it. People were also laughed at for criticism of the Kinect not too long before that all happened. So many weird suggestions or ads based on conversations because of the Kinect. Some people were getting supplement ads if they were fit others were getting weight loss ads if they weren't only for configuring the thing. Not even using anything fitness related.