content: ummmmm.... wait a second! I hope they don't sell the data and track my identity as well!  EXACTLY! Although this high-tech toilet has some good purpose, you also can't help but wonder about your identity being stolen OR being published publicly. Besides, toilets are one of the dirtiest things in the world. I ain't sitting in that shit even if it means getting a checkup every time I go pee or poop. Also, everything now is about our privacy being stolen. Welcome to the digital age.