content: they're otherwise giving money away. google ain't a charity.  No, no. They'd get their share of the advertising money regardless. If they truly didn't care, they'd allow everything to be monetized. What they're doing with this, is essentially saying that "If our advertisers aren't being catered to, they won't be paying us, and subsequently nobody can get paid". I'm going to speculate that this is in response to advertisers not being too fond of getting featured in whatever controversial video is the topic de jour. Imagine, for example, Volvo being advertised in an ISIS video. So Volvo says "Pull our ads from that shit, or we won't be paying for any more ads" - and that's how it goes until Google simply says "Anything that's not sugar, puppies and rainbows will be ineligible for monetization". For once, I think the Google behemoth might not be the cunty beast it's otherwise shown itself to be. Not entirely at least.