content: Say I'm friends with someone who is also my friend on FB and/or Skype. They come over and want to use my Wifi. I either go push my WPS button, read the bottom of my router, or tell them the password if I remember it, or they could just automatically connect since they're my friend and I don't have to waste time with that. Which one is a typical Windows 10 user going to want to go with? In the most honest scenarios, that doesn't sound too bad, and hence (the "PR" reason) it ended up in Windows 10 (the other reason being Microsoft loves feedback personal info :p). But when accounts get hijacked, and users being "friends" with people they don't even know, this obviously doesn't work out too securely from a "typical-user" standpoint. I didn't read the article, but I'm assuming the feature is being dropped due to the above and a majority of people not liking the feature.