content: Newegg takes the same approach: Total war. If a patent troll comes at Newegg, the company goes all in to not just defeat the troll but do as much harm as possible. It's a long-term strategy to discourage other trolls from repeating the performance in pursuit of a settlement. Basically: We don't negotiate with terrorists. One could argue it works, which ultimately is a benefit to investors:   https://arstechnica.com/tech-policy/2016/01/patent-troll-realizes-it-sued-newegg-drops-lawsuit-the-next-day/