content: Not going to happen. An addless internet would literally kill the internet as we know it, and mostly for the worst. The thing is we live in a age where a lot of things that are very expensive (practically any major website) are able to be provided free, mostly due to advertising data. So unless you wanna go back to the age of the tomtom, accept that ads are an annoying trade off between having free shit, and not having free shit.