content: Actually wouldn't be that big of a thing to do. His companies already have sites with press release sections so it would just be a new web address and something he could shoot an email off to a worker and have them post it up, add an option to be put on a mailing list to get the updates sent to you when they get posted and you are done. Uses existing tech and knowledge that his companies have already plus 10k a year for fees and hardware and it is done that is nothing for the cost of a system for a President to communicate to the public, more is likely spent on food, cleaning, setup for 1 press conference.