content: That's always how this shit goes, and I've kind of just become accustomed to the cycle at this point. The way the pop science media will report it is sort of like the function Elon Musk serves in society: a prop. A guy who sort of sets the future-vision of the society like the old World of Tomorrow segments used to do. When these experiments are reported on in the public, it won't be talked about how contrived the conditions were, how commercially unfeasible the system is, and that when all was said and done, it probably required orders of magnitude more power input than what it prevented the loss of. The possibilities are huge, and the achievement by itself is important. But we're still only getting the effect in matter at states that are completely irrelevant for mankind. Cue the articles: "Scientists discover material that could be the key to doing exactly what they say it won't do, literally, right in the text."