content: You can't serve markets as big as these ubiquitous services do and be about the people anymore. You're playing a game of pandering to the most sensitive groups. You have to segment, or enforce a mono-culture so that the whole market just is your market, namely by making it a social crime for anyone that would complain to actually do so. It's reverse marketing. Just make the complaints that would be regularly levied against you personally detrimental for your clients to make about you! Then they have to like you, or at the very least aren't able to say much the other way without looking like total cave-dwellers! Brilliant!