content: Google can identify a person simply by keystroke patterns when typing:  But you can also scramble that data by using a keyboard randomizing piece of code.  I mean there are counter measures but of course sitting down and accept the inevitable is making these companies goes further and further. Ad-blockers is already a good start to fight back and stop them. But people must start somewhere, projects must be started by the Open Source community to poison the telemetry data with more noise.