content: But developers and IT people do not forget. They recall the times where they were scared to reboot their machines and gets bricked. I as a developer are migrating from Microsoft away at a fast track, replacing every single application that has the word "Microsoft" connected to it.  I think the people who were force-upgraded and appreciably damaged are also not going to forget.  Leaving that kind of mark among the rank-and-file consumer base is not going to help them in the long run.  This went way beyond a typical "computer glitch thingie," here.