content: From the physicsworld.com article  The data file was read using a standard optical microscope in conjunction with a polarizing filter, to measure the way that light transmission was altered by the dots. The read-out showed each dot as a blurred spot of varying intensity, in one of four colours to indicate polarity – a level of optical data encoding that represents a significant improvement over simple 3D systems such as conventional DVDs or even Hitachi’s, according to Zhang. “Consider that when you read a DVD, while you read one spot it’s actually one bit, but in our case, it’s many more bits – 10 bits,” he explains, adding that they “expect 10 times higher reading rates too”.  (...)  Zhang’s group is designing a simple scanning laser read-out device that will enable the reading technology to be brought cheaply into homes in the near future. The same cannot be said for the writing technology, however – there needs to be a significant breakthrough before we could be saving our personal music and photograph collections to memory crystal.  (...)  The researchers are looking to combine with industry partners to develop a higher-powered laser but, ahead of that, they plan to switch the SLM for another on the market that should increase their writing speed from kilobytes-per-second to megabytes-per-second, and are keeping a keen eye on the current development of an even better version that should offer them speeds of gigabytes-per-second.