content: They start with things that sound reasonable. "Don't we want submissions by people of color? Women are welcome here, aren't they? So why not put that in a code of conduct (CoC)?"  But once you take the CoC, your organization converges. "Why aren't 50% of our commits from women? What are you evil what males doing wrong?" "[Person who is critical to the successful functioning of the project] was abrasive in an email. We have to get rid of them."  See: Vox Day, SJWs Always Lie  and http://esr.ibiblio.org/?p=6918