content: They have 3 models right now: S, 3, X. You're looking for the model 3 - the one that just got hundreds of thousands of preorders. It's $35k and that's before any sort of electric incentives your state or country might have. Factor in free gas (you can refill at Tesla supercharger stations for free), less upkeep (not relying on contained explosions to power your engine tends to make things in it last a lot longer), and it's going to be more affordable over its lifetime than most fossil fuel based cars.