content: Why Lewis Hilsenteger's Unbox Therapy is so popular? The truth is that the Unbox Therapy channel was not created by an average guy. Behind this channel there are professionals in marketing and psychology involved. First of all, the host Lewis Hilsenteger character is not random, but was created to fit the archetype of an average Joe for the audience. He also has linguistic knowledge which makes believe that he has professional education in communications. Also another feature that seems random, is his constant shtick of talking to Jack, the cameraman. All this was carefully crafted together to make a popular show. When you understand that this show is being made by professionals, the show really loses all it's appeal of genuinity.