content: I gotta say, it seems like the company has been directionless lately. Everyone makes a smart watch (samsung/motorola/lg/pebble/etc). Smart phones are old news and are made by every company on earth. How many iphones are Apple going to make? Another iPad?  They continue to pump out slightly different models of their old products that will be replaced in 8 months by a newer and slightly different model of the same product. And they sell like crazy.       I would love to see something outstanding and innovative and amazing from Apple again unfortunately the Apple Watch just doesnt do it for me.