content: The alternative to Facebook is to get out and socialize in the real world. People say Facebook is "for keeping in touch" but then never actually interact with those people outside of Faceberg's shitty little website. Also, the people running Diaspora look very jewy to me and have accomplished basically nothing in many, many years of trying. It's not because of "network effect" like they'd have you believe, but because without being highly optimized for addictiveness, social media is actually incredibly boring and only marginally useful.