content: That gives me an idea. Google could say on a Friday Night as the drive home starts "Do you want to stop off for a kebab?" or whatever food place is on route.  Then the takeaway places could sign up to this knowing that drunks are easily influenced into buying food. Similarly on a weekday... "Do you want to stop off for a coffee?" or "McDonalds".  Or if you are on the way to a specific location, shop, Google could suggest another location, or simply point you towards buying it online instead. I don't know.. this is starting to get far fetched,.. but there seems to be some possibilities for monetization.