content: I haven't had an amd in ages (sadly). The last greats were the FX series and the XP series before that. In the XP era they killed intel without even trying. They ran hot as hell but smoked the Pentiums at the time.  For server processing I used opterons for ages. They were amazing. Cheaper than intel, better for my workloads. My cost for performance was just better on amd at the time.  Sadly these days have passed. Most of my server workloads are on Xeon or small workloads i7. I really look forward to some competition in these areas. I am not for one camp or another. Good competition is good for the consumer. It will make good products cheaper and will drive companies to do R&D to fight for your $$ rather than just expect that they are the only option.  I cannot wait to see what Zen can do. I am holding off on building a new desktop just to see what the reviews say.