content: So, what happens if you do not please you Google master ? From time to time I have to publish some APP in playstore for my work I did do my best NOT to tie my main activity to google (no google mail, no calendar, no filestorage, etc) but you still need to use Google for playstore. It is interesting how a normal user cannot simply install a SIGNED app (after all it is the same signature that you use to publish on playstore), the user needs to explicitly allow "unsigned" (not true) APPS, so, you really are forced to use Playstore. My latest APP is nothing incredible a simple ticketing insert, a single page, normally the deploy was half hour wait. No extra libraries, no advertising, no nazy words, etc. etc.. They are taking "extra care" to make sure that my app is not malicious... yes, sure, like when they kept messing up with the address. Young generation do not relize what can and will happen when you give too much power to somebody. Still waiting for APP publishing...