content: Zen is not only supposed to be faster than current Gen i7 and of comperable speed to Intel's new chipset, it is also supposed to be hugely energy efficient. Intel has supposedly made strides in efficiency as well, but amd is making a lot of noise about how it expects Zen to be less power hungry than Intel's new linup. I think worst case they'll carve out a market niche for energy efficient CPU's, which will hopefully prove a better business model than just being the "budget" alternative they have been for years.