content: Many, if not the majority, of university classes ban Wikipedia as a source even at the undergraduate level. It's hardly like only people doing serious research don't know its full of poo. It's in no way definitive, it's simply winning by default as the alternatives at the moment are biased by design, whereas Wikipedia is biased only because it turns out the sort of population willing to spend hours a day working in a 0 barrier to entry popularity contest driven project - without pay... well whodathunk you end up with petulant social media warriors as your primary 'employees' ?