content: Same here. Bought a black V1 when they first came out and it saves me pulling my phone out every time it beeps at me. Can check e-mail, texts, calendar events and it has fitness tracking. It even tells the time. Happy to have it bit don't see any reason to upgrade it but then again I only upgrade my iPhone every five years too. I buy Apple gear because it is better and lasts longer so for me it works out cheaper than buying other brands but I'm sure that's going to get a lot of hate on here.