content: You may be alright with Ubuntu but you would be foolish to believe OS X is not gathering information as well. MS is just late to the game, Apple has been doing this for years (remember the location data that the iPhone was storing). Android is even worse.  Google's business model has always been about gathering information on users for targeted advertising.  How else would a search engine turn a profit? Bottomline is this is only going to get worse until there are laws against it.  Reality is they just want to make money and the telemetry information is a way to do that. Google got you hooked on easy access to information and the whole time was accumulating marketing data on you; that data is worth a lot of money and is why they are so big now. Can you blame MS for following their lead?