content: Platforms like Facebook/Google start their decline slowly and then usually go through precipitous periods where the bottom drops out, usually as a consequence of incredibly poor decisions born from hasty actions to try to keep growth going.  It's what happened with MySpace, which was huge for a long time, then very quickly abandoned over security issues and became a graveyard almost overnight. With their decisions to censor only getting exponentially worse and probably escalating going into the midterm vote, I'd expect Facebook to do something very stupid at some point which will cause mass abandonment.  The only thing that's changed is that there are enough bots with accounts to hide the decline for a period.