content: They are absolutely free to do that. And, I, In turn am absolutely free to say "Meh" and hit the back button and check back later for an archive link. This is the markeplace of ideas. the current paradigm of ads on the web is a bad one. The fact that Ad Blockers are causing concern means that the publications are now on notice. Rejecting people that don't like your ads may seem like a logical solution, but all its going to do is reduce the hits to pieces you want eyes on. This Ad-Wall concept may be a thing for a year or so, but then they will collectively realize that they have to clean up their act with regard to how ads are served.