content: The courage of conviction... We’re trying to make great products for people, and we have at least the courage of our convictions to say we don’t think this is part of what makes a great product, we’re going to leave it out. Some people are going to not like that, they’re going to call us names […] but we’re going to take the heat [and] instead focus our energy on these technologies which we think are in their ascendancy and we think are going to be the right technologies for customers. And you know what? They’re paying us to make those choices. […] If we succeed, they’ll buy them, and if we don’t, they won’t, and it’ll all work itself out. -- Steve Jobs, 2010 I lifted this quote from John Gruber's most recent blog post ( click here ), which I think has the most thoughtful take on Apple's decision to remove the 3.5mm jack to date.