content: They also have a gaming division that's bringing in boatloads of money. The way that Xbox One interfaces with Windows 10 is going to be huge for them. Unifying the experience across gaming consoles, pc and phones will put them in a very good competitive position for the consumer's dollar as well as the corporate dollar. Like it or not, consumers are a larger market these days, constantly buying newer pcs and phones to run their favorite games and programs.  Corporations will do what they have always done and buylease new machines when their hardware goes EoL. New Windows 10 licenses, boom.