content: Insurance companies are "subsidizing" their cost. A cost of 3-500$ in some cases. These devices are not that useful and are very cheap to make. They barely even had an upfront, fixed cost of retooling the smart phone factories... And when the first smart watches came out (you know, when new tech is the most expensive) they were under 200$. There's probably more to it than I'm saying here, but everyone I know that has insurance through their job paid over 100$ for what was normally a 3-400$ smart watch. And pretty much everyone I know that has a smart watch bought it because their insurance company encouraged them to buy it, and they all said "hey look what a deal I got!". Also, every time in my life when I've seen company come in to "subsidize" a cost, the price went way the fuck up before that happened. Honestly, it's probably the insurance companies running a scam where they "come along to 'save the day'"