content: Don't forget to add:   Have the newer generation and newer technology cards at a reasonable supply (not the case with Fury and Nano series)   Sell newer generation GPUs for performance (200€ - 350€) and entry (70€ - 200€) class with actual high performance per watt rating   Who the hell is NDVIDIA    The Radeon Technologies Group will run quasi-independently of AMD with the goal of recapturing market share from NDVIDIA and "staking leadership positions in new markets such as virtual and augmented reality,  I really like AMD, but even though the GTX 970 is gimped, it would be the GPU I'd switch to if I needed one at the moment. Also not sure what to think of the spin-off. A few months ago there were some speculations about AMD splitting up their GPU R&D from the CPU R&D due to the danger of insolvency.  https://archive.is/NFbPr