content: The only other viable business model people feel too entitled to support, which is of course paying, but then the internet is like cable if that happens, the digital divide increases, etc. Until people are willing to pay there will be ads, too many block the ads, they'll be high dollar corporate content only, that does not work, there will be almost nothing. If anyone has an alternative VIABLE system that will make people money as it does now, the world is listening.