content: Agreed. I think the company believes manufacturers will jump on them if they have a similar price point as other hardware because of the support for code the other SBCs lack. For most IoT projects, the Zero w is more than capable. More complex projects should look for other solutions or use multiple Zeros. I'm going the multiple Zero route. I can buy 3 Zeros for $30. They can talk to each other via I2C, RS232 or even WiFi.