content: Low-IQ capitalism is cringe.  Low-IQ anything is cringe. SJW chic marketing is for overpriced soy drinks, sneakers, and metrosexual grooming products - not tractors. Advertising is a mirror that reflects the target audience.  Keeping stupid people working and consuming whatever crap they choose is less bad than the alternative.  With a sufficiently intelligent target audience, ads would appeal to logic rather then feelings.  (Although even high-IQ people often like to do stupid shit, "to fit in" or "unwind".)