content: ...never understood why people feel the need for anything over 4k."  I believe the drive to make better things is innate in humans. Who knows, maybe when we achieve 16K is when we'll discover great applications for 16K screens. I agree that companies make profit off of selling their stuff. People who want the best stuff have to pay top price. Companies try to make profit and sometimes do shady things to make profits. That being said, I love this resolution race. I saw a 55" 8K monitor with true 8K media and it was beautiful. I had to literally have my nose almost touching the screen, but I understood that the race in resolution is drawing us closer to the screen. I always wonder when looking at a monitor will be indistinguishable from looking through a window, but I've heard that the human eye perceives light that today's monitors just don't produce so that dream is still a little ways off.