content: 'People don't realize...and two, they don't realize how much that data is worth."'   That's the part that bothers me.  I didn't give permission for anyone to sell my data. If I did, I would need to know how much it was worth in order to negotiate a fair price for that sale.     And secondly, if I gifted my data (monetary value)  to be resold by someone else, should I not have to report that on my taxes?     Authorization to use, or even share personal data is not the same thing as selling personal data.