content: Microsoft support contracts. Sounds trite, but every single thing they've been doing under their new CEO, Satya Nadella, is the same sort of stuff. Engage in short term brand and software damaging coercion to try to squeeze a few bucks out of people. He's running the largest software company in the world like a used car dealership. Interesting factoid. Bill Gates was so opposed to Ballmer resigning and appointing Nadella that he and Ballmer no longer speak. Gates has, since then, been steadily selling off his Microsoft shares and is no longer the largest independent share holder. Love or hate him, Gates knew what it took to grow Microsoft. And his actions make it pretty clear he also now knows exactly where it's headed.