content: I remember years ago when uber-POS Madonna's legal team went after a church parish who had registered madonna.com, saying the domain name should expropriated from them and was rightfully Madonna's property. Same thing with Parker Brothers trying to strong-arm a private investigator over clue.com, saying "that's rightfully ours, we have a game named that." No assholes, it's an existing word.  If you want sole dominion over a word, invent one yourself, like George Eastman did with "Kodak."