content: Exactly. When you boil off the fat, what people are actually pissed about is the fact that so many people choose to use things like FB and Twitter. Alternatives could be made, but people don't treat this like a viable option, because they are still playing the game; they want to post where everyone else is because, for many reasons, they still want to be where the herd is. Deep down, the conservatives pushing for some of this stuff are really being extremely hypocritical. They resent the herd using these things voluntarily so they want the law to punish the companies so the gov can potentially deflect the herd onto other technologies. The fear deep down is that using the alternatives will make you irrelevant, and everyone wants to be relevant. "I want to be where people go and pay attention to me. I can't get 500,000k Twitter followers if I'm mostly using Gab to bitch about Twitter!" Put another way: "I want to do something different without it feeling like I'm different; I want the herd to come with me and validate me. That herd just needs to start thinking like I do. Sure would be nice if someone would make them." It would be like in a town with one really large, popular night club called "Jack's",  and two smaller, less popular pubs. Conservative Bill resents how the herd wants to go to Jack's every night. Why can't they see where they are going? They should want to go somewhere smaller and less corrupt where you can say whatever you want. Bill goes to the smaller clubs but resents how there may be only a handful of people there for him to dance with, and he'd rather have the thrill of being around the 1,000s of people at Jack's. So he petitions the city to break apart Jack's so the smaller clubs have a chance to attract some of Jack's patrons. Maybe that way we can force some of the herd to go where I want them to go. He hates that so many people complain about censorship at Jack's, but it never seems to be enough to get people to give up the "matrix", to give up the game, and start to think for themselves. Deep down, Bill kind of just resents human nature and the stupidity of the 85%. They must not have the good sense enough to do what's best for them, therefore the government should nudge the situation and do what's best FOR THEM.  And then one morning Bill wakes up and realizes he is thinking just like the liberals he berates, and he hangs himself.