content: Yeah, it should have been implemented years ago. Only reason they are even doing this is because of increased use of ad blockers. People got sick and tired of all the ads. Video hosting sites ignored it instead of making the ads tolerable. Now they are trying to find a solution. I can see why they want to force them into this model though. If too many refused to go along with it then Youtube Red would have died before it even got off the ground. I wouldn't want to pay to get rid of some ads on some videos. As for YouTube replacements need to find something good and get the big content creators to move over. Once enough big content creators jump ship to a single site they can bring along a lot of viewers.