content: I was all ready to call bullshot on "why" and rename it to speculation but I can't even do that. There isn't even a reason.  "As we shared in late October on the Windows Blog, we are committed to making it easy for our Windows 7 and Windows 8.1 customers to upgrade to Windows 10," says a Microsoft spokesperson. "We updated the upgrade experience today to help our customers, who previously reserved their upgrade, schedule a time for their upgrade to take place."  That's literally all that's been said. That's a non-answer.