content: Why is a company mining data of non-users?  I understand it from a business perspective I suppose, but it's so messed up to me. Couple that with everything else we're finding out, I just find this whole world in the middle of a shit storm.  I look around and many people are oblivious, apathetic, or complicit.    I guess my standards are what makes it insane to me.  I was going over what I wanted to post, asking (largely rhetorical) questions, and it just seems futile.