content: Google+ was doing great, and was really well received, until they started ham-handedly trying to force everyone to use their real, personally identifiable names on it. Not an issue for a most people, but a huge privacy and safety issue for some. That basically killed Google+ for the mass market, and while they've since relented on the real names issue, their momentum is gone. They tried to force YouTubers into Google+ by merging YouTube accounts with Google+ accounts, during the real names fiasco, bringing all the same real-world issues to YouTube. And they did it in the same shitty "we'll keep asking until you say yes" way that MS is pushing Windows 10. That's why people got salty about it.