content: You do realize that all those towers that give you increased coverage cost money to operate.... right? I am not saying they aren't expensive. They are. But Verizon (in particular) has built their reputation on having the most reliable network. And for the large part, they are the only carrier that reaches even the tiniest of places. That is what you pay extra for... well, mostly. Of course there are little things, like having backup generators at most of their sites (power outage? Who cares!?), and deployment of specialized cells to events to help improve the service at those events (think racing, concerts, etc). I know it doesn't sound like much, and many people wave it away, but that is where they focused their time and energy. And yes, this applies to att as well. Though I don't remember seeing their generator penetration numbers listed...