content: The next step is to realize that they're lying, and it's kind of sad that they're so insecure.  Then notice that YOU don't do this, and recognize that you're fairly secure.  Then smile and get on with your day.  If you have 200 Facebook friends and most of them are like this - cut 'em loose and start cultivating friendships with higher quality people.  I actually think THAT is the real lesson of this research, too bad the sociologists who analyzed the data aren't very clever.  Facebook allows you to see the people you know from a different angle than you would in real life - you see them more as how they choose to present themselves to a wider demographic of people.  This makes you notice what kind of people they are.  I'm certain that people who feel genuinely depressed after using Facebook are picking up on this.  Otherwise, it's merely a case of not being satisfied with your OWN achievements or actions in life and simply being unable to deny it.  Extending your own denial by deleting Facebook does not solve this problem.