content: To be fair, they do value the contents of your wallet, and your personal information. Stand-alone copies of Windows are still freaking expensive, even for consumers who build machines themselves. This is in spite of the way they're slowly turning Windows into an advertising cesspool. (suggestions in start, cloud services that can't easily be deleted, advertising on the lock screen, wanting to send browsing history to Redmond HQ out of the box, and a unique advertising ID. Oh yeah, don't forget our friend "get office!"  https://www.google.com/?gws_rd=ssl#q=get+office+notifications Almost forgot this one.