content: As much as I appreciate that $100 million is a lot of money, from an article I just Googled:  "Second-quarter 2014 net income attributable to AT&T totaled $3.5 billion, or $0.68 per diluted share, compared to $3.8 billion, or $0.71, in the year-ago quarter" Regulatory agencies that can fine corporations should have penalties as a percentage of revenue (not profits). I can only imagine the legal battles that need to go on behind the scenes in instances like this. For an entity like AT&T with billions at its disposal and is far better equipped to contest charges levied at it than any individual would ever be able to, the resulting penalty should be significant enough to actually discourage the illegal behavior in the first place.