content: So you are blocking traditional ads? Good. Let me show you how to block the rest. A simple ad blocking add-on won't be enough to block all the astroturfing and native advertising. So you literally have to block out the brands and products. Install ProCon Latte Content Filter. https://addons.mozilla.org/en-US/firefox/addon/procon-latte/ Check the preferences of the add-on and enable the "Profanity List". Choose a placeholder for censored words. Then add all the brands and products that annoy you to the list and all you will get back is some gibberish! Enjoy!