content: It didn't kill its creator. It killed the person who bought the company. His death was sad but also very hilarious. He was using his Segway along a cliffed area, and he got surprised by a dog, and plummeted to his death. So many questions to ask. First, what the fuck are you doing riding a Segway around a cliffed area? Second, how is it that a dog throws you off your Segway game?