content: Probably too late to get into the action since their share value is way over-priced for what you get and depends on maintaining a high profit margin where the market has already forecast a drop in revenue. You see what matters is future earnings and the market reality is that you can get really, really good phones for around $400, this is something that has got to affect this. No matter how much they pitch the iPhone as a luxury item. Apple needs to be a one-of-a-kind innovator to make its stock a great buy. But its days of great innovation are over, it won’t happen. Apple essentially generates huge margins on special products in a business where margins have traditionally been razor thin. And to get away with that competitors shouldn't be able to come close to replicating what they offer.  My argument isn't that the iPhone 7 wont be a success just that for their shares to be worth the value it has to be a ridiculous success. The gap between premium flagship devices like the iPhone and mid-range Android phones now just doesn't exist It is mostly a one-product enterprise and this can't go on.