content: Precisely.  I want a cool product, or a tech breakthrough, or something that intrigues me in some way.  I don't give a crap who is behind the lines.  If it's a team of former Jamaican bobsledders, that's fine, but the focus should be the product, not that they're former Jamaican bobsledders. When a company keeps going on and on about "diversity", I'm actually less likely to think that they're going to do something to push their field further, as they're more concerned about the color of someone's skin rather than their skills.  This could be somewhat personal, as I saw my mom get passed up time after time after time for promotions that she was beyond qualified for, in the name of "diversity".  One of my best friends just got shafted too, and the head of the department damn near begged for him to be hired.  Hell, he's even half Mexican, and he got passed up for the holy trinity: Black, Homosexual, Female.  Doesn't matter that she knows jack shit about the department, she's got the keys to the kingdom when it comes to working at an international company. "Diversity" doesn't necessarily equate greatness.  I went to a high school that was extremely diverse.  It was still an utter shithole.  Even the subpopulations were diverse, as we had Hispanics and Asians from damn near anywhere possible.