content: Great idea but!  It isn't cost effective for ISPs to move into each others area.  The ISPs own the plant. So for a new ISP to move in and offer services they need to bring in plant lines. And depending on what type of service DSL,Docsis (cable)  or fiber you are looking at installing major equipment in various places. That requires renting/buying plots of land to house the equipment.  Just not cost effective.  We need the FCC to rule against Data caps.  There is no reason for them.