content: Apple has enough cash to take in zero revenue and basically give their products away for many years before they go under. Doubt what you want to happen will be happening anytime soon. Apple is far too smug and makes some bad decisions and they need to mentally be taken down a peg or two and eat some humble pie once in a while. But I still think they are capable of doing good work and wouldn't totally dismiss them.  Apple is good for the industry and helps push it forward. If it wasn't for them making (what were at the time) radical moves, DVDs would have stuck around for years longer and we still might be stuck on some older ports.