content: I would endorse t  299d  he argument that most people who use the cloud do it out of convenience, and are generally not the type who will go out of their way to properly encrypt their data. If it's not designed for end-to-end encryption I'd consider it flawed, but the revenue model isn't conducive to securely storing peoples data in an encrypted form. For the security-conscious, there's usually very little warmth felt when handing-over control of your data to someone else -- even if it is properly encrypted -- unless there is some guaranteed reliability/QA or insurance if data is lost or otherwise becomes unavailable. I wish more people realized that there isn't "The" cloud...each "cloud" is different and doesn't necessarily equate to fool-proof storage.