content: Nothing will kill Facebook right now because of the rampant narcissim and apathy millenials embrace and perpetuate. The overwhelming majority of Facebook users don't visit the site to look at news. They use it as a source of entertainment. Any "news" they happen upon is completely by accident, not borne from some duty to be an informed citizen. Its such a part of their identity that, for most of them, it is completely unfathomable to quit facebook. It is social suicide for them to disconnect themselves from their networks. It is grandfathered into their daily routines.  They are sponges. Invertibrates with no brain, but hardy and useful.  Edits: Words.