content: AFAIK, there are two things the money would do. One is paying people for the content they produce, which is hard to understand.  The other would be paying the people who host stuff. Since it's not their website, and they don't own the content, and they would probably have trouble running ads, and they would be in competition with other sites hosting exactly the same content, it's hard to convince people to host things. So I guess the idea is that you build their payment directly into the infrastructure.