content: Apple usually bounces back because they bring something new that people want. But Apple hasn't been finding success with that lately. In fact, it's been the opposite. Controversy over dropping the headphone jack, the touch bar, Watch, AppleTV.  Apple is dying is just as bad as Nintendoom articles, but both companies always come up with something people want when things are bad. It'll be interesting to see if Apple can get out of their rut or not.