content: The reason you want to use Bing now is it actually works. Google, not so much.    But why?    Because, everyone tries to game Google's search mechanics so their bullshit will come in as your top result when you search for whatever phrase they're going for.    Because everyone is gaming Google's system it works like shit. Some times you have to go through pages of nonsense to find a single relevant link.    Nobody tries to game Bing's system because nobody cares about Bing. As a result Bing simply works a lot better.    Also, it's probably worth mentioning that if you like to look for porn. Bing is about a hundred times better than Google. I personally don't too often so this isn't really a selling point for me. But, I know it must be for a lot of other people.