content: Personally, it's the compatibility with my family. My dad has been an Apple fanboy since his first computer, which had 256kb of RAM. We all have Macbooks and iphones. I got an Apple laptop because it had great battery life, it was light, and I was familiar with the OS. We all share reminder lists and calendars and stuff, so it would be kind of a pain for me to leave. I have told them that I will not buy the iphone 7. I want headphones, and I miss swapping batteries and SD cards. For all their faults, Apple products do have a polished feel to them, because they leave no room for customization. That is why I think they appeal to the dumb masses.