content: As much as I hate ads, I kinda dislike that whole uBlock philosophy. It should be, either you view/click ads and the website benefits or you don't view ads and the website doesn't benefit. Tricking companies into believing their ads got viewed is sorta like stealing. Web advertising is how a lot of sites can afford to keep going and producing content, and if more people begin using plug ins like ublock companies may tend to migrate away from web based advertising in the form of banner ads hurting a lot of small-medium websites and their communities.