content: Technically, SpaceX still landed first. They were doing it with a test rocket (Grasshopper) 3 years ago. They just didn't go up as high because they didn't feel the need to. Their test rockets could have gone higher than Blue Origins, but they were testing and perfecting the technology to bring it back to land to apply it to an actual Falcon 9 launch. I think this is the highest Grasshopper went. And then there's this one that wasn't Grasshopper, but closer to an actual Falcon 9 1st stage. I feel like what Blue Origin did was just to try and be "first" at the 100km, instead of actually accomplishing something substantial. Like those lame losers that post "First!" They knew SpaceX was REALLY close based off the previous barge landing attempts... which all hit their target, just didn't survive due to various issues. Bezos can suck it.