content: Agreed. If you're looking for fine restaurant recommendations or shops you'll use something like yelp rather than goto some first random recommendation on a map app. I don't like google but google maps has been handy for me. Ive gone to random countries before and relied soley on google maps just using shitty free wifi and I've never gotten lost and I'm still alive. Apple will always be inferior unless you have a bird brain and are drawn deeply to sparkly objects.