content: Really, yeah, that's about it. Everybody wants to make millions of dollars, and with the internet (in its purest form) being nothing more than a communication infrastructure, somebody would have made it what it is now eventually.  The biggest problem arises in that merely being connected (in whichever form) to the internet is now your implied consent to being bombarded with advertisements around the clock. All those ads they discuss at the beginning - the blinking banners, the popups, the popunders, the ones that play loud jingles, the ones that install addons or other malware into your browser? Yeah, those never went away. They're still there, lurking in the shadows, waiting for some fool without an ad/script-blocker to stumble into their snare. If you have a mobile device (and who doesn't these days?), you don't even have to be planted in front of a computer or in range of a wifi channel, they can SMS and MMS you ads even while you're screaming down the highway.  So, even if you never asked for it, or if you did, you were likely tricked into it, you are being marketed to at all times. Likely, the same opt-in you clicked on (accidentally or otherwise) was also an opt-in for whichever advertising business (and their partners) to track you around the clock, too - which pages you view, how long you stay on a page, what your mouse/finger does while you're there, whether or not you clicked on any of the ads, whether it was on purpose or a likely accident, your location in physical and/or cyber space, and probably a ton of other metrics that don't readily come to mind and which are used to identify you. If you have an un-rooted Android phone, Jewgle knows when you wake up, which news sites you read while you drink your morning coffee, how long it takes you to get out the door, which route(s) you take to work, where you park, where you like to go for lunch, which games you play when you're supposed to be working, when you leave, how long you're in traffic, who calls you or texts you all day, what they say, what you say back, how long the call lasts, etc... Speaking of games - ever look at the permissions on the majority of these apps? You're essentially giving them all the same information. I saw a flashlight app that wanted access to my contacts once.  Never forget in all of this that the internet - the actual infrastructure of it - is ours! We were taxed to fund its development. We were taxed and the monies given to cable companies for them to lay the miles of coax (and eventually fiber) all over the country, across the ocean floor, and on and on and on. And we all pay our ISPs handsomely for the privilege of using it. And these same cocksuckers have the absolute nerve to call us out on using adblockers.  Something to keep in mind: An advertising executive will gleefully, gladly, and willingly crawl straight up your asshole so that he can show you advertisements in the mirror while you brush your teeth in the morning, and then denounce your lack of enthusiasm as "damaging to the industry".