content: you have to ask what is the cost per customer to them to offer the service? I'm certain it's much more than $1. they are fine with killing directv, it's just a brand. internet is moving to 5G and "LEO" satellite internet. the race is for these companies to position themselves in those markets to catch customers fleeing. this is where all of their tech investment is going and they are more or less abandoning their previous systems. AT&T was for a while heavily investing in fiber internet/tv service under the name UVerse, but then ended that expansion as they figured out which way the wind was blowing.  read this: https://www.bloomberg.com/news/articles/2019-08-09/why-low-earth-orbit-satellites-are-the-new-space-race-quicktake