content: I've always held that adblocking is very good for the companies actually buying ad space, but very bad for the companies selling ads, and the websites placing them. Let's say, hypothetically, that all ad blockers stopped working tomorrow. Those of us who previously blocked ads would start seeing them again. So its bad for us, if we didn't dislike the experience ads bring to the web, we wouldn't block them. As such, we will ignore them. Its good for the websites, since they are now seeing an increase in revenue. It's good for the advertising networks, since they sell more ads, but its terrible for the companies buying the ad space via the networks, since they are now paying to have google (or whomever, but, lets be honest, google) to serve ads to a population (the former adblockers) that won't even look at them, or even begin to loathe the company that keeps showing them the same ad for the same fucking Toyota Camery time after time, perhaps even making them LESS LIKELY to buy from Toyota in the future. This causes online advertising, enticing as it is, to become LESS enticing, and, as such, ad networks will either need to lower their prices, or accept that they will not see as many people willing to advertise with them. Despite this, the industry would still grow, as more and more people use the web, and fewer and fewer listen to ads on radio, or watch them on TV. So, in a sense, adblocking can drive the entire internet industry, in a way that's primarily good, but, as soon as you get a large proportion of users blocking ads, it starts causing everything to break down. As such, we need to deescalate the advertising arms race. As it stands right now, more people adblock, so ads become more intrusive so that they can be sold for a higher price, causing more to block ads. Which is a shame. I don't really mind most advertisements. I used the web without adblock until about 2012, despite being aware of its existence. Any time I get a new device, I wait until I install it until I can't bear the ads, since I know websites need the revenue to avoid going subscription based, or selling data, or whatever. As such, here's what I would want out of the industry, and, the instant I get it, I will turn off ublock for good.   Your ads CANNOT be the triple underlined ones where just mousing over a webpage brings them up. These are what drove me to install adblock in the first place. The companies making these need to die- oftentimes, they aren't put in the website by the creator, but instead by a registry entry that you agree to buried into a software EULA or TOS. Once they start appearing on a system, I have yet to find a way to remove them short of formatting. Any company that advertises with these, AT ALL, goes onto a blacklist for me, I will never buy their products new again.   Ads can't serve malware. I don't think I need to go into details here.      If you ads load after your content, there needs to be a placeholder the size of the banner so that my text doesnt shift around for the first 30 seconds of reading a webpage (plus, it makes me more likely to accidentally click on something, which is kinda the point, and kinda horseshit).   Video preroll ads are fine. prerolls longer than 15 seconds that cannot be skipped are not.   Preroll ads EITHER need to be shown only at the beginning of a view session, or need to be different each time. I'm not watching the same ad every time I want to watch a video, i'll leave your site (looking at you, roosterteeth.com)   Prerolls CANNOT be shown after the first video if i'm listening to music, or in a playlist, because its possible that i'm, ya know, not directly interacting with it. If i'm streaming a music mix on youtube (shudders) for a party, no one wants to stop for a minute 15 to hear about how great verizon's coverage area is. Fuck you.   Ads cannot be bundled in software that i've downloaded to my machine. Plain and simple. I'm not even talking about adware, but just about the worrying trend of free software having a splash screen ad for a company other than the one writing the software.   No adware. its malware. fuck you.      Your ads cannot try to imitate the content of the website (say, green buttons saying download on a file sharing site).   Your ads cannot have sound unless its a preroll ad for a video. Videos that are not on a video sharing site should not have prerolls, and should not autoplay, for any reason.   If your ad has animation, it should be slow and fluid, something that won't instantly draw my eye away every time I try to focus on content. Flashing is bad. Simple scrolling is fine.   Your ad cannot be sticky. Ever. This is just general web design, if ANYTHING other than a back to top button (and even then, I question the validity of those, since I don't really think they are needed), SCROLLS WITH ME, you have committed a horrible sin ( the one exception to this I have found is the video site vessel, which makes its video frame smaller when you scroll down, and eventually has stuff scroll to behind it)   If there's tracking, we should be able to opt out of it. Or we will block it. I don't mind tracking on the same machine, but seeing ads related to things I searched on a different device is just creepy, and might result in some unfortunate situations if, say, my home ad profile and work ad profile got linked.   Is ANY of that too hard to ask? Because if we accomplished all of it, I doubt I would be the only one to unblock stuff. I would guess that the vast majority of people who adblock would deem it unneeded.