content: Are you going to take financial responsibility for malware delivered via the ad network you use?   That's the most important question.  Whether we like to admit it or not, it's still the wild west out there. Harmful websites are visited by choice, adn if you get malware, it's up to you to protect yourself. I would support legislation that places liability for content on the registrar. Blindly offering access to place content on your companies page without vetting that content is irresponsible at best. I certainly wouldn't let anyone put my name to content I hadn't vetted.