content: Apple products are of good quality.   They are not cheap to make. That website just lists the material costs. (I don't get why people can't understand that companies have to do research and development.)   I agree that their products limit their users. But it is for a specific market that does not want those features. They've dumbed it down in a good way. My mom has an iPad, and can use it fairly easily. But when it comes to the Windows computer I gave her, it's like she's lost in a fucking Ikea. She constantly has to ask me for help.