content: What are the odds of someone targeting a business for cyber crime?  I mean, sure occurring naturally the odds would be astronomical, but we're talking about people specifically targeting others for financial gain. You can't really put odds on that. Phishing is becoming increasingly sophisticated, all we ever see is dragnet style phishing, but someone putting in the work to trick a specific person into visiting a website is not that hard, and many local networks are not very hard to get on to. Corporate espionage is a real thing. Identity theft is a real thing. People in general assume they're way safer online than they really are.