content: Tablets, iPads and iPhones are commonly used and they don't use Windows, and they don't use x86/x64. On the other side Windows 10 has already started to blur the line between "PC" and "mobile device" because of the O/S's heavy integration with the internet, so user's have already been introduced to that model. It won't be much of a leap for people to buy a laptop that reminds them of a tablet.