content: Except it allows these companies to save an otherwise failing company, create better products due to expertise, provide small companies a path to marketing and product placing, etc. SanDisk is not the only competitor in the SSD world, they don't hold a monopoly, they don't do an excellent job at what they do either. The only way Western Digital will make anything out of this deal in a positive light is to provide a better product and add some competition into the market place.