content: There's more to marketing than that. The more consumers are exposed to a brand or product the more they associate it with something. Think about the fact that in the US many don't say you're going to get a soda or a pop, but instead say you're going to go get a Coke. You don't use tissue to blow your nose, you use Kleenex to blow your nose. And so on. Taken to extremes, the marketing becomes so ubiquitous that a brand itself becomes synonymous for the typ  ffa  e of product. This sort of stuff is why Coke spends billions of dollars advertising each year, even though there's not a single person who's not aware of them. The idea is not to make you see, "Oh. Coke ad. I better go buy a coke." but to build the brand in your mind that creates a subconscious trigger the next time you're at the store and deciding to pick up a soft drink. An interesting factoid is that Pepsi constantly beats Coke in blind taste tests by a clear margin. The retort against this, other than advertising, is that taste tests are usually a limited sample where people might prefer the sweeter flavor as a one-off, but not a regular drink. In any case, it's interesting.