content: Apple has saved up a lot of money in case of a free fall.  The Apple Doomsday Clock was retired many years ago: http://www.geekforce.com/apple-doomsday-clock/ But it was ticking away before Apple bought out Next and brought back Steve Jobs. Before the iPhone was made and before Apple started to make record profits. Yeah Atari had a history of record profits and then a free fall in the video game console market when the bottom dropped out and people wanted personal computers instead. Warner Brothers sold Atari to Jack Tramiell, Atari tried to get the Amiga but Commodore outbid them, so Jack and his sons invented the custom chipsets and got GEM and GEMDOS from DRI to make the Atari 520 ST before the Commodore Amiga 1000 came out. The Jackintosh it was nicknamed by the press. Apple sued DRI over GEM looking too much like the Mac, but for some reason ignored GEM on the Atari ST. Many saw the Atari ST as the successor to the Commodore 64. But Commodore and Atari were killed by Microsoft and Windows 95 and cheap knockoff VGA and Soundblaster PC clones.  Right now Microsoft is being killed by Apple and their iPad and iPhone devices. Windows Phone and Surface Tablets aren't doing so well. But Tim Cook is no Steve Jobs and iOS and OSX is starting to show some bloat and bugs.