content: That's my impression too- but it's an ad that is going to work on me.  Specifically, when companies talk specs and have options (in this case, colors), that is hard to find.  I spent a few hours googling cables the other day, and ended up with some cables that... didn't really work well.  Search engines are so polluted I couldn't even FIND a company that tried to sell on claimed quality.    I'm probably a special case, given that I'm actually in the market for this exact thing (in small personal quantities).  But if ads took this form more often, the world wouldn't be so annoying, at least.    But yea, still an ad.