content: Also, is anyone else irritated that they are calling normal computer programs 'apps'? It's intentionally confusing and a pathetic attempt to merge make Windows seem 'hip and mobile-friendly'.   Actually, it's much worse than that. They really are Apps. Microsoft has dedicated its full creative output to turning windows into an App framework for Apps which run on this thing called the "Universal Windows Platform." They are apps just like android apps, as in they are not real programs, they are just scripts which perform tasks by asking the operating system to do things.