content: They did, though. Seems like you're confusing the word "inventor" with "innovator". Xerox was sitting on a world-changing, life-altering gold-mine— and they just sat on it, because they're un-visionary retards, that didn't realize the absolutely mind-shattering technology (for the time) that their scientists were developing. Apple really damn-well was an innovator. They took something that was the rough-sketch, a possibility, of things to come— and they shaped it in to something that literally built a multi-trillion dollar industry, out of nothing. I wouldn't take that accomplishment lightly. They damn-well were the greatest innovators, of their time. That's the rub, though: of their time. Their time has passed.