content: Real DMCA take down notices have to be mailed through the US postal service and there is a maximum of 30 year prison sentence attached to it for committing fraud. The online ones are NOT legal DMCA notices. There might be a newer law that allows it but the DMCA does NOT allow/cover this. This is the thing that scares me most from that article: "In a rather unexpected move, the search giant says that it now accepts takedown notices for URLs that don’t exist, to ensure that they never appear in future search results."