content: I've found that the more competition that exists in an area, the better the prices get. Unfortunately, many people really don't have that available to them, or only two or three services are being provided by large companies like Comcast, AT&T, Verizon, etc., who collude to keep prices high, even as they compete. I honestly think the U.S. could benefit from not only opening up the market for better competition, but utilizing the billions of dollars in infrastructure they have built to provide internet as a public utility (even if it is just for basic access).