content: Don't really have the time to get into this in massive detail, since this argument has beaten so many dead horses that sections of the countryside are now entirely horse-free, but two things.   The positioning of Windows vs. Google.  Google is like security cameras in lots and lots of places outside.  Not good.  You can avoid it, though, even though it is increasingly hard and in many cases increasingly absurd.  Windows 10 on the other hand is like a security camera in your bathroom, you can't turn it on or off, and if you break it the entire house catches fire.  Furthermore in many cases it was installed without your knowledge by people under contract to do maintenance on the house in a manner wherein you can only attempt to uninstall it for a few days and if you do you might not have a usable house afterwards.  You can go to another house but that involves changing a lot of things, losing a lot more things, and you might not be able to keep your job.   Just because Google is doing something bad doesn't excuse Microsoft in the least.   And, as a bonus, Microsoft has been acting the part of the manipulative bastard since the 1980s, and usually has severely ulterior motives whenever it does something supposedly good (re: embrace, extend, extinguish strategy, which is one reason why the OSS community often screams whenever Microsoft makes a highly visible contribution).  Google, on the other hand, has only relatively recently gone to the dark side.  Microsoft's reputation precedes it.