content: We need web browsers that reflow content. What we need are browsers that reformat the layout and strips out the unnecessary content. When you look at the web from a desktop computer it takes useless mouse presses, use of mouse scroll wheel to get rid of that  annoying graphics and banners from reading the content. Look at this example: http://thenextweb.com/insider/2016/04/08/spacex-just-landed-reusable-rocket-drone-ship/  When you go to that page, a giant title that basically spans 25% of the view. Then a giant stock image, not the image you want to see. At the bottom 3 lines of text, but to read you need to scroll. Lots of spacings between the paragraphs and giant fonts. It kills the viewer experience because right to it, it wastes 1/3rd of the view with screaming images distracting you from the real content. It gives you head aches.  I also risk RSI because I have to scroll down with the mouse. Only to discover that the content is basically filling 5 paragraphs the size of twitter posts and one giant screaming ad right in the middle. There is a reason why I avoid to go to these web pages as hell: worthless content, too much effort to scroll to the content and and you leave with a head ache.