content: It is irrelevant what other companies are doing. Cortana is something useless on most PC's and is one heck of a massive security breach if compromised. It should never have been on by default. Don't get me wrong, I really love Windows 10, but this wide open privacy door is worse than the Windows 8.0 decision of Apps start screen. I really hope that Microsoft wakes up and in the next update make people haven an informed decision what it all means and an option to lock down the privacy. And Microsoft is going to be slammed by the EU for privacy invasions.