content: Exactly.  My parents live in a fairly sparsely populated area and can barely get 1.5 Mbpsdue to how far they are from everything.  There would be exactly 0 profit in building something a lot faster out there as there are probably only 50-100 people per square mile. Then again, my sister lives about 5 miles from them in town where the density is more like 500-1000 per square mile and she can barely get 5 Mbps service.  Her problem is more a local monopoly issue than anything.  They can get one local cable company or DSL and that is it.  The cable company knows what speed DSL can provide everywhere in town and beats it just enough to keep customers.