content: I'm sorry to say it but I agree. Even Google failed at social networking, and they have nearly unlimited resources. The problem lies in the fact that nearly everyone already uses Facebook and no one wants to move to a network where none of their friends are. In other words Facebook has a nearly unbreakable monopoly simply because they already have the user base. Any successful model would have to target specific markets, and slowly expand from there, Facebook did this same thing when they took the market from Myspace. Remember when it was just a few colleges, then all colleges (.edu email address), then finally they expanded to allow all users.