content: In a lot of ways it's more about the less important notifications.  Still getting them, but without as much interruption as using a phone would be. At this point a smartwatch is mostly just your phone's lock screen available on your wrist.  I personally find that very handy. You can use it as a remote control for some things as well (Like my hue lights or line 6 guitar amp modeler) but it can sometimes be too slow for this to really be viable right now (I have the original series 0, might be better on the newer faster versions).