content: They think they can turn the gadget dads away from Trump, I guess.  "TRUMP'S GONNA TAKE AWAY YOUR FLASHY ELECTRIC CAR, HOW ARE YOU GOING TO CONTINUE TO FILL THE HOLE IN YOUR LIFE WITH STUFF!? HOW ARE YOU GOING TO BE SMUG ABOUT BEING GREEN WITHOUT AN ELECTRIC CAR? START PANICKING." Not that this spin matters anymore when he's already elected. Washington Post is basically just crying now.