content: Yes it's just drama. Apple is pulling this stunt to make up for all of the allegations that they were spying on their customers, which resulted in a significant loss in the European market, in particular. Google is a bit slow to figure it out, and I suspect Microsoft and others will jump on the bandwagon soon. I think when it comes to technology, it's safest to assume that if it has any connection to the internet, it's being used to spy on you.