content: I think it's the same target market as iPad/apple users. Dumb, but with money, and thinking they are receiving a miracle product but being woefully ignorant of what they are actually getting for the cost. Pretty much its silly to buy a laptop for any gaming intentions when you can buy a better performing desktop rig for 1/3rd the cost. If you absolutely must have a gaming laptop for your lavish business trips across the Atlantic and taking merry trains from London the borduex in France then you'd probably be throwing down much more money than a surface would cost any would maybe be smart enough to differentiate hardware capabilities and so on from a small tablet like device. Laptops in general have been stagnant crap for the last 5 years or so. What the surface brings to the table is that it is small and functions as a tablet for browsing, doing excel sheets for work and then browsing the internet and getting a bigger picture of porn in bed than a mobile phone could.