content: I have no issue with seeing ads when I deal with free content, the problem is when the ads exceed the content. Many sites have more ad space then text in articles, and yes I count the ads for their own stuff as ads. for me My limit is about 1/10th ad, for a 30 minute video that means you get one 3 minute chunk of ad time, or for many of you ~8 minutes videos all over youtube you get 45 seconds, watching a 3 minute music video you get 18 seconds. any more then that and I'm skipping out on the whole thing, I will not sit through 15-20 minutes of ads mixed into 45 minutes of content like on TV, at that point I would rather pay for the service then waste my time watching the ads. Basically my issue isn't that I refuse to see ads but that I refuse to give up 1/4 of my time, or 2/3 of my reading space to them my tolerance for ads has dropped. Especially in any media that I have to pay for as well, so cable or satellite that charges X amount and then wants 1/4 of my time for ads is completely unacceptable to me.