content: bootloader is unlocked, root is given to you default. If i remember correctly, you go to the app store, download a terminal, and then ender some commands to elevate yourself and switch some settings. (nothing warrenty wise, just when you become root you're probably going to start using apt-get, so you switch your OS from having a read only type of base system (where is uses apps as kind of self contained seperate addons), to read writting the core os files. It'd done to help it be more "appy"  and because for the average user they just use the update function, which is basically just downloading an image and imaging it as the new root file system. Advanced users can just use apt-get and what have you to their hearts content)  So all in all, yes I want one, yes now that it'll be globably i'll probably get one, and yes, it is many times more free than android.