content: You can disable a good amount of this via android, if you are careful. More if you use an alternate rom like cyanogenmod. Google, for all the bad you can say of them, at least plays by the rules; if you turn off tracking, the phone's behavior will respect that. Primarily because they don't want to get sued into the ground, but the fact is, they respect that choice. Embedding this stuff without the customer's knowledge or consent violates that, and keeps us from having that option to opt out.