content: It's normally the tone mapping that looks gimmicky and cheap and Hdr images images that are displayed on a low dynamic range screen need to be tone mapped because the monitor isn't capable of displaying the full dynamic range. If you view a hdr image on an hdr screen essentially you will just get better colour gradiation and more detail in the whites and blacks.  This isn't really the same as the hdr (or hdaarrrghhh as I like to call it) effect that you see in photography. The 'hdr' you see in photography is really bad tone mapping and is misnamed. There is nothing inherently wrong with hdr, it just means high dynamic range which is a good thing for extra quality but 99.9% of screens can't display hdr imagery.