content: If websites sell their ad space based on "unique visitors per month," is there any point in boycotting a site if you end up clicking on a link to it by mistake once per month? If I want to not give support to a site, but I end up clicking on a link and getting my IP address logged, is there a sort of "in for a penny, in for a pound" logic that might as well take over? I don't see websites reporting their statistics in unique visitors per day; I tend to see it more as "Website X had 100 million unique visitors per month." I think it would make more sense to advertisers if they demanded total pageview stats from sites, and also total number of seconds spent with the page up, so that a person who accidentally clicks on a link and then immediately closes the window isn't registering the same as a person who spends five hours a day clicking on hundreds of pages and threads.