content: Uber, Snapchat, Instagram - must have ingredients for success of an app I was thinking for quite a long time what makes a mobile app a success and came up to a conclusion that most apps failed (even the good ones) because they did not have enough venture-backed capital to market the app. If you research history of uber, snapchat, instagram – they all were venture backed. Marketing and PR are way too expensive. Looks like there is no chance for apps without $$$ behind to succeed. What do you think?