content: I'd say there is still a market for a dedicated music playing device, even if it isn't as big as it used to be. I have have a large and varied music collection, it's roughly 8000+ tracks and clocks in at around 150 gigabytes and seems to grow by a few every month. Even on a phone with a large amount of storage, I can only put a small fraction of my collection on that phone. I can't even take advantage of the full storage space of the phone as I have to worry about space for videos, pictures, apps, ect. Also, in my limited experience, phones don't have very good onboard amplifiers, and, unless you buy a separate one, really limits the sound quality if you want to use a good set of headphones with it. So, for music lovers and audiophiles, I think there is still a market for a high quality music playing device. However, the market for such a device is not going to go for an Apple product, which is the big mistake that Apple is making