content: The thing is they can't decrease costs this way, that is also sheer bullshittery, they are adding costs and complexity. Many of the drones out there use much cheaper and simpler processors than Qualcomm SoCs, the STM32F4 is common and many factors cheaper and many factors less power draw, they are also good enough for 99% of people both hobbiests and professionals.  This will use more battery not less, and yeah, 45 to 60 minutes, typical lies everyone has seen before, even 20 mins is not realistic, more like 12-15 for your average drone depending on how it is flown.  If they marketed this as the next generation of features, sure, maybe but then they would need the software to go along with it which they do not have, they seem to be using some open source stuff that is a long way behind the commercial platforms that are closed source.  Drones are fun and a big hobby of mine but the marketing and flat out lies are very frustrating. Many new industries are like this, it's the tail end of the dotcom for Drones right now, the peak has passed and the market is consolidating already. Companies mentioned here like 3DR are laying people off already. There are already many cheap drones around, but throwing complex and stupidly large hardware at them is a step in the wrong direction, like their claims of increased battery life is the inverse of reality, the claims of making them simple is also the reverse of reality as well.