content: I don't know if I agree with that. I enjoy my Pebble, and have worn it everyday for I don't even know how long... I think it's a byproduct of Apple fan boys buying things just because it has an Apple logo on it. It's tantamount to pre-ordering a video game... These people aren't paying for quality or usability, they're paying for the logo. It doesn't matter if the product is good or not, if it functions or not, or even if it is a pile of crap or not... They want it, so they're buying it.  Apple profited off of this mentality and pumped out a bunch of pre-orders. But, the people that don't care about the logo as much as the product saw what it could do, and they weren't interested... Why buy a $17K watch when there are much cheaper alternatives out there that do the same thing?  This would explain the sharp drop in sales.