content: It takes a fair bit of hubris to try and make the claim they were the good guys all along.  They've been doing this for many years.  Including when they may have screwed software developers all over when they sued Google (at least one ruling made there may have seriously damaging consequences for software development).  They are aware they are hated, and they are aware that they deserve that hatred, but this is all they can do to try to deflect the negative PR since they have no intention on stopping - ever. Frankly they remind me of Scientology in their attitude and business practices.