content: considering the original story circulating was "ADBLOCK BANISHED FROM CHROME" i think this title is trying to make a point in the opposite direction... because it is in fact, not a big deal.. its not that google is "blocking" adblock. they found a way to get past adblock. adblock is probably trying to come up with another way to get around the ads. why would YouTube - whose business model revolves around ads - not try to stop adblockers? I'm sure it is a top priority, because they lose a lot of profit from people blocking ads... they want to maximize profit, do you know this?  Considering they didnt use their power as the (essential) distributor of AdBlock to simply remove it from Chrome (as the article before tried to imply), and are just using a new coding method to make Adblocks previous method obsolete, I dont see why this the big deal people are making it out to be... if google were removing adblock from the chrome store, or banning, banishing, them in some way that would be wrong.. but they aren't.