content: Well, with the price of those damn K-Cups going up 10% on account of this "special ink," I can certainly see a BIG price increase once (notice I didn't say if) they start using RFID. They will; you're correct. Hilarious, but correct. It's not going to happen for quite a long time, but happen it will. The problem is--they've already invested SO much in this scheme ("Keurig 2.0"--and yes, I laughed when I typed that) that Green Mountain is now in the unenviable position of being stuck with this particular DRM for years to come. I mean, it's going to be a LONG time before they can release "Keurig 3.0!" People are already super-pissed about these new cups...except, of course, for US--who can now buy incredibly cheap "Keurig 1.0" cups while they last. I bought a box of Caribou Breakfast Blend at Ultra (a huge, no-frills grocery here) for $3.99!