content: That is the idea. It's not a dumbed down cross between Hello magazine and a vegan lunch menu on a fat farm any more. It has managed to become far, far stupider even than that. Instagram has become the dumpster fire where the left go to try to shit memes from the puckered assholes of their tiny brains, and it's ripe for subtle trolling! Get them to use Mickey Mouse as their mascot, revive Gritty, anything!