content: You are ignoring screen size. Part of the driver for increased resolution is increased screen size. Lower resolutions look horrible on large screens. Do you remember old 480p big screens? The pixels were gigantic, it looked terrible. There is a reason all of these new resolutions get demoed on massive screens (80"+).  4k is amazing. On a computer monitor it makes a significant difference. I've only seen a few TVs but they were incredible as well. At some point TVs / monitors will stop getting bigger and we will reach a point of significantly diminishing returns, but we haven't hit that yet with 4k. I haven't seen 8k in person so I can't speak to that. I can't argue with the pricing conspiracy. 4k content is a complete rip-off right now on everything but Netflix. It's quite frustrating.