content: I'm old enough to remember the internet before pop up or ad blocking. That shit got annoying fast. These companies have only themselves to blame for the rise in adblockers. No one would have thought twice about it if it was just a random banner ad here and there, but when a full screen video pops up that you can't click past and autoplays at full volume or when 20 different pop up ads come up for penis enlargement or with links to malware, yeah that's going to piss people off. and, unless you start serving the ads locally things like noscript will always work.