content: I'm not sure how that's relevant. I read the title... then I read the article. Microsoft has not done a U-Turn as far as I can tell -- relative to the title.  Microsoft told the BBC it had modified the pop-up two weeks ago as a result of criticism: "We've added another notification that confirms the time of the scheduled upgrade and provides the customer an additional opportunity for cancelling or rescheduling the upgrade.  That's what was said. They weren't "embarrassed" -- they added ANOTHER "opportunity" (this new popup). The rest of the article is other people offering their experience and opinion. I'm not sure where the implied "U-turn" is in the article as I can't find it and the article doesn't appear to be edited / modified.