content: Lots of companies chose [fruit] pi name for add on boards and the alternative SBCs. In the community it's perfectly acceptable and it's fine for anyone to make their own versions and conform to the standards of the Rpi. It's not a trick or bad thing at all. The only unacceptable thing is when someone pretends that their version is a genuine Rpi when it is not. This is a different colour, spec, layout and name and the user base is used to the idea of [name] pi for software and hardware products. Loyalty is a good instinct but I think you're barking up the wrong tree there.