content: They're commissioned by the websites from rent-a-bloggers who know nothing going in, and have to make ~1,000 words of vapor out of a 10-word title. Odds are they know it's terrible writing but they're on a time constraint and just have to power through. The company doesn't care anyway, because they're just buying Google SEO==>clicks==>ads==>$$$$ Source: am a rent-a-blogger :'(