content: Bingo. Sorry you ruined the reptuation of online advertising by being disgustingly obnoxious, but we've found a way around it and we're not going back.  Nobody likes popups or popunders, or auto-playing video/audio ads, or a page that is 9 times bigger than it needs to be because of all of the extra scripts and images, or tracking cookies, or any of the bullshit you showered us with in a desperate attempt to capitalize on a market you have very little control over.  Either get with the program and bend to your customers like any other company or accept the fact that online advertising (at least in traditional means) is dead and buried.