content: For sure. The current windows phones are fucking fantastic. Great build, awesome UI, good price, very good phone. But it's missing a ton of apps I actually used. If it was just games, I don't care. But actually useful apps are missing and I'm not going to hurt my productivity to support microsoft. Also, Microsoft current, untrustworthy, position in the world makes me less likely to purchase. Not that google is any better. But they are the only real options, so I'll go with the shit company that has what I need.