content: More to it meaning the "Left is good" people are now fighting against the "Russians are bad" people? Maybe the Russians were being subversive, but only by showing that by being a Russian who's also an activist, they could inspire all kinds of hypocritical, suppressive hijinks.  Maybe the thing we should worry about is that if Facebook can do something like this, and if some nefarious agent managed to get influence over Facebook's affairs (let's call it "Russian involvement," for rhetorical sake), they'd have all they'd need to cause all sorts of damage.