content: Likely a lot of internal politics. Board likely wants to do whatever the government wants but the technical team wants to beef up encryption as much as it can, marketing probably wants to go with max encryption so it can look good but is worried about backlash from governments. Then there's the dozens of departments and sub-departments that want to have input based on how it would affect their job or output. Then there's investors who want to have input and bid within their group for the most influence on the decision.