content: I agree with you, I bet there is something in the fine print of the app's terms of service to protect Bose and pretty much get them off the hook completely. He downloaded the app voluntarily. He provided the information voluntarily. He really doesn't have a legal leg to stand on. That said, I see his point. He wasn't made aware of this explicitly, and yes it does suck to think that any company is aggregating info on you to build a profile that can be used to accurately guess exactly what you will like and won't like. Piece of advice to everyone: assume any company is spying on you, simply because they can profit from it in some way.