content: Investor's already find benefit of having it around. It used to be that the media is what held a majority of power in many things but it was mostly used to control public perception when it came to politics. This is why it became known as the fourth estate, it held so much power that it could almost be considered a governing body, like Congress.  However when social media became popular, most of the power the the media once had was now in the hands of the people, rather then a few individuals. That is one of the reasons we trust social media more for current events then a news channel. All someone would have to do is control the flow of that information and you can control people's actions. Say you want to stir up resentment toward a specific group, all you have to do is steadily release stories of wrong doings of that group and you can watch the public descend on them. I'm sure some wealthy individuals saw this potential and are funding the platform possibly even influencing policy to further benefit them, such as banning certain content.