content: Instagram and Whatsapp grew a significant user base, then kikebook bought them up. The problem is network effect. They exploit the network effect big time. They shouldn't have been allowed to acquire competitors to further solidify their quasi-monopoly. Because a high percentage of Americans are part of the network (and not very reachable through other means), it's a sacrifice to not use it. It's not like (for example) buying a gun where you can choose to go to stores other than Dick's Sporting Goods. Hopefully soon a day comes that users abandon FB/IG en-mass (e.g. like Myspace or Digg). For the record, I don't have an account on any of their services anymore.