content: Maybe I'm not understanding your argument, but I think referring to entities that use Facebook as an enemy rather than their customer is incorrect. Facebook doesn't want to ban businesses, they want to grab a chunk of their advertising budget. Facebook's business model depends on the newsfeed algorithm not showing all posts to everybody that has liked a page. They want to force companies to pay to appear more often in peoples' feeds. It doesn't matter if a big brand has a million+ likes if only 1% of their status updates ever get seen by their followers. Facebook is trying to continuously charge to let that brand actually reach out to its likes.