content: publishing companies are essentially useless now.  im no expert, but the reason they existed was for promotion, copying and distribution.  all of which can be done relatively effectively for free over the internet.  if you want it to be super effective, you can end up putting some money into marketing if you so choose, but the point of what im saying is that publishing companies are not really needed anymore aside from the occasional  bibliophile that just prefers a physical book to a digital/ebook copy