content: Apple is just as bad as Microsoft.  Apple is better for privacy, worse for security.  Microsoft used to not be bad for privacy, but they have too much Google in their DNA now.    Apple is the only major commercial OS developer that's not building an empire on user data.  That sets them back in a lot of ways (Siri is not nearly as useful as Google Assistant or Amazon Alexa) but it's also a selling point.    I don't like Apple's inflated price points, lack of customization, and security lip service, but I do like to acknowledge their positioning on privacy.