content: I was confused personally as as teenager at the time.  You could completely customize your myspace page.  The layout, the background, where, and what the comment section looked like.  Could have your favorite music start playing as someone opened the page.  You could have gifs all over the place doing stupid stuff.  It was an entire personalized experience.  Facebook was blue, and white with no real customization.  People jumped on it like flies to shit.  I was confused the entire time.