content: $50 from you and $50 from me is a hell of a lot more than zero from either of us. I never (very rarely) bought video games, i played the ones i had, played open source games, pirated, or just didn't play. The gaming industry maybe got $100 from me between ages 0 and 20. After steam i get them all the time, maybe not full price, but the ease, the absense of restrictions, and the price mean that they now get $100 per year. I will never get to play the new sims or diablo because they didn't go with steam (or just allow a download without their crap) and i'm sure those studios feel it. I also don't have cable TV because the industry doesn't want to do a-la-carte, and i'll be damned if i'm going to pay for channels that i'm not going to use (most of the expensive channels for cable providers are sports). They also won't sell me shows at a fair price with limited restrictions, so oh well; maybe in 20 years they will.