content: The problem with the phone was microsoft, not the hardware. they completely messed up the app store ecosystem, denying devs that were legit, and later allowing scams. They also didn't provide enough support. They basically thought "we'll do whatever it takes and throw money at this, so it will absolutely compete with android and ios. Because of this the devs will be begging us to be in the app store and we can shit all over them". Well, much like windows 10 they weren't able to convince people that their new advertising platform was in their best interests, and unlike windows 10 people were comfortable with the alternatives.