content: Getting out while the stock value is high. However, Instagram must be logged into.  So they know our identity, your constant whereabouts, and who you communicate with.  AI programs combined with databases can tell almost everything about you.  Plus, you never shut the program off so you can be contacted.  If they merge this info with your credit/debit card info, they even know what brand of toilet paper you use and how much.  Orwell would be impressed.