content: I hate to say that you are right (I rather watch them suffer under heavy restrictions, but we  know how that usually ends), the real problem isn't the rules or the lack of them; after all, monopolistic beasts tend to shit on them anyway. However, if you do force competition, things will change. The first step? I think it's one that they had coming for a long time: BREAK THEM, then study Google's attempt and fix whatever the fuck needs to be fixed so that new competitors can enter the market without problems. (Don't need to go that far away, the whole ordeal with the utility poles should do wonders)