content: People don't want to be informed, if they had started trying to explain it, most people would go, "technical crap I don't understand," and not even paid it any mind. Many, many people as soon as you say something "technical" about a computer or networks they just shut down and wait for you to finish talking. Helping out our desk when my workload is slow, most people don't even know what an address bar in a browser is. Technologists NEED TO UNDERSTAND, just how illiterate most people still are.