content: I will save them trouble, it if flashes it annoys us, if it moves it annoys us, if it is unrelated to the content of the page it annoys us, if there are more ads then article it annoys us, if the ads on the page use more then 30% of the bandwith of the fully displayed page it annoys us, if the ads block or at all inhibit our use of the site it annoys us. If it auto plays sound you should shoot yourself.