content: IMO it's an outdated system that people are becoming less and less willing to deal with.  There needs to be something better.  I'm not sure what that is, I'll admit, but the sooner ads go away, the sooner quality of life improves. Also, It seems like every other week a new "OMG ADS GIVE YOU MALWARE!?!?" article comes out, because some big corporation is pushing malicious ads.  It's not even a matter of preference anymore, it's a matter of safety.