content: I'm not even saying this is good or bad. But let's not pretend Microsoft was ever really in the running. Hell, I would have liked to see BlackBerry have more of a chance. Bb10 did some things very right, but it never stood a chance either. Actually, it would have been really cool if Microsoft did become a strong second place, or even a primary contender. I imagine a world where all my metro apps are equally useful on my phone as on my pc. It would be only wishful thinking to claim that because it would have been cool that they were ever remotely succeeding.