content: I won't be buying it because I simply cannot afford it. It would cost me $860 CAD with the current exchange rates. I was really excited for this too, but I can't justify spending that amount of money on gaming right now, especially at launch with few compatible games. If it were $350 USD I could justify it maybe. Don't be so certain that nearly doubling the expected price will have no effect. This is a big deal. The comparison with EA games doesn't make sense because the purchase of a single game is totally different than dropping several hundred dollars on a peripheral. I'm sure Oculus will be successful and be able to drop the price over time, and I eagerly await that, but for now I'm sitting it out as I'm sure many others are doing. I still have my DK1 for now.