content: I have a feeling you'll be able to have that on the internet in a few years, but it'll cost you near cable rates to do so. Once sites start proxying content, or just serving their own ads you will reach a point where blocking will take too much comp power to do properly, or without breaking services. Things are already a bit like that already. I have an uncle in the business, believe me, it's coming. It's only mind rape if you let it be, a little mental fortitude blocks any ad better than any piece of software.