content: I disagree. Microsoft wants to be the WalMart of the computer world. Apple wants to be the Snapper of the computer world world.  Microsoft would rather sell 1,000 computers with Windows. Apple would rather sell 10 but at a higher price and premium. Steam has been doing this since before apple (by something like 3-5 years). They do what's called "Summer Sales" and such where games have HUGE discounts and they've learned people buy games even if they never intend on playing them. I suspect this is what Microsoft is planning on doing. If they do do this, it'll be very interesting if they do any promotional things like Steam does. That would make Windows a very appealing platform for some. In reverse, Apple being Snapper is doing the WalMart idea for apps. Make them cheap, sell lots. It's a weird idea and it's worked well for them. Apple has this for the Mac also but it's not very impressive, in my opinion, which is discouraging. The majority of the stuff I run requires me manually downloading and installing it meaning their store is mildly a failure in my eyes. If Microsoft were smart they would make that platform agnostic and "sense" your OS and let it do its magic for you. I am sincerely surprised no one has pushed for multiple App Store repositories and allowing Apple 100% control of what you can formally load on your phone is just.. beyond weird to me. Their issue with f.lux spoke volumes to me.