content: Same reason they don't have their own stores there... it's the far end of the supply chain, and in the meantime you've got local resellers who are padding the prices.  (hint that's also why Apples isn't paying taxes to NZ, it's the local third-party resellers who make the local profit and pay the local tax.). This article is basically fake news: of course Apple doesn't pay taxes in countries where it doesn't have a presence.