content: Microsoft has a lot working against it though. The cult of mac and other Apple fanboys go solid on trying to degrade Microsoft. That being said Microsoft doesn't really come up with new features first it just implements other features seen elsewhere. On the rare occasion it does come one with something first, Apple does it better.  The thing I think about it the Surface with the keyboard in the cover. It flopped. Apple added it and it was a hit. I don't know what the major differences were but it flopped. When Microsoft came out with Windows mobile it sucked. They continued to refine it to make it better but IOS was superior. Then Android came out which was superior to Windows mobile. Then the new win mobile came out Windows 8 and I got a demo phone. It was snappy and looked great for a first impression. But then it had crippling limitations. You could not send an email with multiple pdf attachments. That is a crippling feature for a business phone. Then windows 10 brought a wave of negative press, annoying updates, and spying. With the negative press who wants a Microsoft product now? I certainly don't feel comfortable with using Win 10 at home due to the telemetry. I hate the idea of my habits being a product that can be sold. Microsoft isn't dead but they need a way to set themselves apart again and go in a direction that consumers want, not just businesses. I hope their supposed interest in Linux will result in a re  313b  newed interest. Apple always primarily produced products for the consumer not the company.  Microsoft really needs a division that focuses on consumer desires. I think they really did a great job with the Xbox systems. Having a social ecosystem to game in. Controllers with headsets that plugged into them. Overall a much better experience than the PS3 or the Wii. The PS4 seemed to copy the Xbox ecosystem features that made the PS4 a solid competitor. I still feel that Microsoft has a solid chance of maintaining the PC gaming market if they can stop messing up their OS with updates and scaring people off.