content: The catch is that Google's profit motives and channel owner's needs just happen to align on this. My scientific wild ass guess would be: With their new partnership program, Google is trying to step up its competition with other video media outlets such as Netflix and everyone else that is in the video streaming market. Protection from malicious DMCA notices has been a big problem that many large channels have taken issue with, and Google is trying to get ahead of the competition so that they can keep people from moving to (or starting channels on) other platforms.