content: Although I don't work at radio Shack, my experience is similar. I cut the cord and switched to a Roku device + Antenna. In total saving 50 dollars a month (more now because my internet bill keeps going down as technology advances). My parents saw what I did, visited a few times, fell in love with the Roku, and asked me to switch their DirecTV cable to their antenna. Their savings were more than mine because they had TV packages that included some of the higher tier channels, like Fox News.  My parents are in their 60's and 70's. After they cut the cable cord, the have bragged to everyone in their church. They have events at their house, and every time someone new visits, they show off their Roku+Antenna setup. I don't think a lot of people know that local HD channels are free, especially since cable companies charge 10 dollars a month for local HD.  Some of their friends have killed the cable bill. My sister has also canceled her cable, though she pays for HBO Go.  So maybe the total amount of cable subscrisbers isn't dropping rapidly, but it's definitely a swelling movement. I think a large part of it is that people are learning that having 2000 channels is pointless when we wind up only watching 4 of them with any type of consistency. Especially if the channels you watch are Fox, ABC, NBC, or CBS. After all, those channels are free.