content: Totally agree, that has been the status quo until now. But this is the exact problem that facebook needs to adress imo. Over a billion monthly users might sound like they'll have a bright future, but I actually feel a lot of sentiment growing that facebook has lost most of its initial attractiveness and is only used "because you have to".  The fact that they now try to separate work and private life might open up new doors for them and let each own version of Facebook grow individually in different directions.