content: the core count increase as well as the frequency increases across the board have made the new processors run hotter and require more power than had previously been the case  I appreciate that you took the time to defend the most profitable company on earth from what is clearly a variable outside their expertise: innovation.  Just speak plainly. Apple got laid on their ass this season. They have to use the latest and greatest, but they only refresh every other year. This year they tic'd when they should have tocked, but it's Apple so who cares you're going to buy our glued computers you shiny masochistic simple Jack one button chuckle fucks.