content: I could be mistaken, but Samsung decided to create their own standard called HDR10+ instead of going with Dolby Vision. Dolby Vision is currently dominating the market with hardly any content for HDR10+. It only matters I suppose if people care about things like that, but it seems pointless to buy a $700 TV and not care about the very things that make the TV cost $700. Outside of that, I've heard the Samsung QLED's are some of the best.