content: More like, "We're going to actually stalk the Instagram of teens at specific schools by following them on a private account, knowing they all have full notifications and will be delighted to see a new follower and request a follow back. This will surely strike up conversation about us between a few of them. Then at the "Golden Hour" (4pm when school's out) when we finally have enough of a following we'll put the profile public to notify the masses and provide a link to our app in the store. Then we'll get 5mil downloads, bought by Facebook and then tank." That's what I gathered from my quick read through