content: That's the trick though. Win 10 will be unpopular, so later they have a huge marketing blitz for the new and improved win 10.1 or eleven or ballsack edition, whatever they choose to call it, BUT, the new edition will have all of the privacy invasions still intact. It will end up with everyone switching to the new "so awesome" ballsack edition and praising how much "better" it is while forgetting it still fucks you in your privacyholes just as hard as 10 ever did. TADA! Microsoft wins again, and most of the planet becomes MS's profit spewing datamine.