content: The cult of progress of course. The retards who literally identify with the objects they own and their orientation to those products, i.e. part of the persona they've built is being "techy" and always being up on the latest. So, to scratch that itch, there always has to be a latest, and a new latest coming down the pipe after this latest. The psychology is terribly interesting, especially from a psychoanalytic standpoint and object relations. Needless to say, the rabble don't understand why they are behaving this way.