content: I'm not in marketing and I block ads as much as possible, but I do have to wonder how they can change their business model in a way that we won't complain and/or block? For me the problem is that the advert is just obtrusive at all times. Pop-up, pop-under, auto-play videos, full pages ads, banners, skyscrapers and un-skippable commercials are all unacceptable to us. When marketing switched to product placement, it was still obtrusive and we complained about the divisiveness. We complain about paid for content that shills for a company. It seems like there really is no option we will agree is acceptable. It just seems like no form of advertising will ever work again now that we have crossed the point of no return. I don't know how the advertisers can adapt if we fight them all the way. I think that's where their frustration comes from, but I don't have any answers. We'll just keep playing this intrude-and-block game until one side gives up. It seems futile on both sides.