content: its not. whats happening is they are pushing the prices up and up because they know people will fucking pay it. my advice - still buy their damn phones because they are great phones* - but wait for a year and buy them second hand. once people stop buying new phones from mobile phone retailers where money gets back to the OEM through retail chains then these companies will see a massive drop in profits, and the prices would have to come down. wont happen tho because samsung fanboys are cut from the same cloth as any other fanboy, and people still line up for days for fucking iphones with the same obsolete hardware in them so what hope do you have with an actual modern device. s7 edge, s8, and s8+ ive bought all second hand, all more than 50% off the retail price, and samsung hasnt had a cent out of me for a handset in years. They are excellent repair wise tho as long as you bypass their dumb shit website and go straight to the store, and generally charge about half to a third for a screen repair than all the little repair booths near the store claim they charge.