content: Copy paste my other comment: Simplify the current model into two companies:  AT&T: Wants to advertise to attract users Facebook: A social network where AT&T can advertise.  Problem:  AT&T spending money on advertising in a time when word of mouth is much more valuable Facebook is using you as their product, so it will naturally "play around" with your data and privacy to help advertisers like AT&T.  Solution: Create TPO which is both a social network and a mobile operator. Now, the model becomes:  TPO mobile network: Doesn't need to advertise because it will rely on people spreading the word which arguably is much more effective than ads. TPO Social network: No ads, so no need to sell your data.  Extra: The money that would be paid by the mobile operator for ads would instead go for charity. I hope that helped. Also, my profile is: https://tpo.com/users/space-monkey