content: I think it will give them some visibility into who is pirating their software too. If someone upgrades non genuine Windows to Windows 10 non genuine, then they will download files etc from a Microsoft server and MS can get metrics from that. I see this as building a bridge between pirates and legit users.  They will probably make it easier for people with pirated versions to buy a legit version as well. I know many people in Asia buy PCs and just know it has Windows, not knowing (or understanding) if legit or not.