content: Exactly this. The basis of the Internet wasn't originally designed to be inherently secure. It was a communication tool for a handful of groups connected via what amounted to a smallish WAN. Protocols like HTTPS were introduced when it was realized that we needed to actually protect the data floating past countless devices that could easily read the data in-transit.  The HTTPS Everywhere browser extension has been around for a while and can be used to help fix this problem.