content: I've been thinking about this. I want a little tray in the center console that has a lip at the bottom. Loaded up with Qi charging coils and an NFC tag to initiate whatever phone configuration changes a user might want, it puts the device right where you can see your maps, is compatible with all modern smartphones, and leaves all the configuration to happen within the realm of the driver's choices. Want a different app for doing whatever? That's between you and your phone, the car isn't making those decisions for you. It's freedom, and lower cost for the manufacturer. I don't know why they wouldn't do it exactly this way.