content: I agree with your conclusions; I'd guess the reason this story is on the front page of Reuters right now is the combination of clickbait headlines and the possible impact their honey pot scheme could have had on innocent users of competing products.  If little old grandma took her machine to the local repair shop to get cleaned of false 'viruses' and the repair shop obviously couldn't find anything malicious but spent costly hours working on the problem anyway, I can imagine some people being pissed off.