content: Windows: Double click exe, click next a couple of times, and you're done after about 5 minutes. Linux: Get kernel source (because no distro actually installs that shit), drop to terminal (and we've just lost anyone that's just now converting. We have failed the girlfriend/wife/parents/grandparents test at step two.), su to root, and then ./nvidiainstaller-longassversionnumber.run. Answer a series of newbie confusing questions ("Where is your kernel source located?"), and then reboot. Probably about 10 minutes.  The problem with Linux right now is that all of the development appears to be focused on low level shit, like the conversion to systemd. You know, things that won't actually help adoption rates. Meanwhile, anything user-visible (Desktop environments, etc) is getting forked every day. The number of DEs/WMs is increasing rapidly. Instead of just merging your goddamn changes into the project you want to fork, and putting it behind an options menu, they have to go and make an all-new one. So, from a user perspective, Linux is just spinning its wheels.