content: One reason would be to keep up with the latest supported OS. I doubt we'll see the same length of support for Windows 7 that we saw with XP. To each their own when it comes to upgrades though! For me, I've always been the type that has to upgrade to the latest whenever it was available...even if that meant upgrading hardware and whatnot. I was always looking forward and since I work in the IT field, it has greatly benefited me to learn the newest operating systems for when I would encounter them in the field. On the same token, while I've disliked some versions of Windows over others, I've never had anything serious happen that made me downgrade.