content: From the pics in the article there are 3 review scores for each person.     Personal  - Rate them as a friend Professional  -  Rate them as a co-worker/contractor Dating  -  Rate them as a lover.  But otherwise it seems to be the same kind of star system that Yelp and other review sites have.  Can't imagine anyone signing up for this other then trolls who will make fake profiles of people they hate, then write bad reviews about them, then make all those bad reviews public.