content: Now the sales reflect the rest of the world's (lack of) interest in it.  Ironically, it's the exact opposite. Apple Watch sales are much higher in China, and China was the intended market for the Apple Watch. Why do you think they decided to make a gold watch when most Westerns would find it tacky? China is crazy for gold. While the typical target markets may not be that interested, the rest of the world is starting to become interested.