content: Gizmodo is one of several publishing houses with Gawker as a parent company, specifically their Technology publication. See also: Jezebel (Gawker's Feminist publication), Kotaku (Gaming and Japanese Culture publication), and several others like Lifehacker, IO9, and Jalopnik. All fall under Gawker Publications' purview, and pretty much all of them use the same dishonest, clickbaity business model. Their friends at Buzzfeed aren't much better, iah.