content: They said in the article the chip costs $1.. take into consideration markup and MSRP you're looking at the same price for mice, keyboards and other peripherals. It's not like Bluetooth is just dead or dying. Manufacturers are most likely going to incorporate both technologies into products in an effort to reach more customers. If they don't do that and still dip into UWB with separate versions of their products then they're raping people with identical hardware that is neutered one way or the other.