content: Intel and AMD are almost certainly in collusion with Microsoft.  Either that, or their executives are complete and utter fools.  Microsoft has demonstrated for several years they have no true, undying loyalty to the x86/x86-64/AMD64 platform.  They just got done demonstrating it on Windows Phone.  Precisely what they have to gain from this is unknown, but they're just waiting for Microsoft to perform a coup de grace when they've become inconvenient, if that's the case.