content: Some of us are too embedded in the Google ecosystem to just go cold turkey. I have the Nexus 6 on Google Fi, most all of my accounts are attached to my Gmail address, I share files through Google drive with friends and co-workers, Google calendar runs my life, etc... Now that I think of it, most all of my major communications go through google o_O. I am slowly moving away from Google's services, but it's going to take some time. Not only to migrate away and find alternatives that work for me, but to also get the people I communicate with to accept these "new and strange" sites and services.