content: I was one of them for a few years; but Comcast actually saved me in my town :p Verizon wanted $50+/month for 3/1MB (down/up) DSL and a forced phone line. Comcast was $50/month for 6/1MB, and just recently they boosted my speeds to 10/2MB for free. There is no other real ISP choices in my town (I'm sure I can get dial-up or satellite though for far-lesser speeds and significantly higher latency respectively).