content: But it's not quite that simple.  This game is literally impossible to ignore.  It's on every web site, it's taken over YouTube, news agencies are reporting on it, every business is capitalizing on it, it's the biggest viral marketing scheme we've seen in a few years. You can't just "not play" because this game is being crammed down your throat from all angles and if you criticize it at all for the lame-ass game that it is, people go fucking nuts and accuse you of being a wet blanket contrarian who doesn't like it because it's popular. Personally, I think it's retarded and I wish it would go away, but I would be perfectly willing to ignore it and move on with my life if people would just shut the fuck up about it.