content: It's not really. It would be if you upvoat everything but you don't. You never upvoat everything there is, just the stuff you see. And the people still get the same imaginary internet points. No matter how many others you upvoat. OP is a user for about one and a half month. and has about 340 upvoats for submissions and 670 for comments. That's only an average of 7,5 submission upvoats per day and about 15 for comments (or 2 comments in every upvoated submission). If he is a regular that's not that much compared to all the content there is. I still think you should only upvote stuff that deserves it. Of course this is subjective but that's how it works.