content: '#2 is not defined by divisive speech but by harping on controversies that are "of no importance". Can you elaborate on what you would consider as no importance? The last days the frontpage was plastered with stuff about gilette. It's not the most important topic I give you that and I think grossly over-represented on voat however being demonized in TV (and the gilette ad isn't an exception but the rule) broadcasted to millions of people I would not deem a "matter of no importance".