content: Well...i guess during the cold war there was genuine concern between Russia/USA that one country will launch a full scale nuclear assault with the goal of completely eradicating the entire population of the other. In those circumstances, you have to be clever. ISIS is considered immoral shits because they go beyond hiding among population. They literally use crowds of women and children as human shields, and actually enjoy the fact theat they can use the inevitable civilian casulties as propaganda against the west.