content: I've had a beard for ~13 years continuous now, I absolutely use "product", but it has to change.  I find that whatever I'm using becomes less and less effective after a year or two, switch to something else and there's a HUGE difference.    I also "deep" condition with raw coconut oil usually 2~3 times a month, sometimes more if it's feeling rough.  And I use a Face conditioner lest I end up scratching my face constantly (a beard oil/balm). Sounds like a lot, but I rarely do more than One of those things in a day and frequently it's only every-other-day that I do something.