content: "...such as basic standards of beauty..."  I think you're setting the bar a little higher than they're aiming. They don't even go for basic standards of hygiene. They wouldn't recognize beauty standards enough to hate them for "whiteness." They just prefer to be lazy, obese, and filthy because "usin' soap 'n sheeit be for whypipo, y'awl. Now gimme dat fried chikin and go fetch me a fowty!"