content: Example: Betty Cocker and their cake mix.  When they launched the first ever cake mix, it was a failure. They had to recall their products and think about why they failed as they believed the product could be a hit. They hired psychologists and other professionals to study their case. After some months, the professionals came to them and told them to add 1 sentence to the packaging: Add 1 egg.  They followed the instruction, and surprise! The product sold like hot cakes. They could have asked an occultist to explain them the meaning of symbols, but they paid psychologists instead. They told the firm that women of that time were used to cook a meal from start to end for their family. A cake mix was too novel a product to them, that only required of them to add some water and put the mix in the oven. Not enough work, the housewives felt guilty for not really working to make a cake for the their family. The added instruction "Add an egg" played on a subconscious level. An egg is basically round. Symbolically, a cercle represents creativity, life. So subconsciously, when the housewives added that egg to the cake mix, it was like they gave a part of their creativity, a part of them, to make that cake. So adding an egg removed the guilt part they felt previously with the initial product. Occultists know the meaning of symbols. That's the basics. They can literally influence you in making decisions manipulating you subconsciously. Even if you don't know anything about symbols and what they mean, your subconscious knows and reacts to them.