content: Many racists use statistics as their reasoning.  They say most of a certain race is this or that because of worldwide statistics such as IQ levels, physical traits, disease rates, etc.  Others have their views because of their life experience and environment or even what they've heard from others or seen through the media.  According to racists, certain successful people of that particular race just got lucky but it still wont change their view of them as a whole. EDIT: There is a point in which someone who observes this (racial) experience or information and chooses to blame it on something in particular (like genes or society) and then chooses to feel a certain way about it.  For example, you can observe the same racial differences and feel different ways about it such as hate/disgrace for that race (color, ethnic or socioeconomic group) or some choose to hope and uplift.  Some even believe that a different race is actually a subspecies.