content: Not down the inside, but from the outside yes  On October 5, 2004, as part of Shanghai's National Day celebrations, a multi-national group of BASE jumpers invited by the Shanghai Sports Bureau leapt from the top of the tower. The 34-year-old Australian jumper Roland Simpson's parachute malfunctioned and he crashed himself against an adjacent building. He fell into a coma and died in Australia on October 22.