content: I do. I'm a fully informed consumer on this product. When I grill a burger for myself, I like for it to be topped with sweet, sweet melted imitation pasteurized processed cheese-like food-like product. It tastes like childhood. I have no other use for it. My kids eat various real cheese. Cold sandwiches get some variety of real cheese. It's literally just the cheese-like food-like product I put on cooked hamburger patties to turn them into cooked cheese-like-burger patties. And I don't even make them that often.