content: Then sues the owner of the wall.  Sues the company that made his running shoes.  Sues the onlooker who failed to warn him he was running straight into a wall.  Sues the plastic surgeon who didn't shave enough inches off his nose.  Sues the person who recorded and uploaded footage while laughing (and who incidentally held the phone in vertical mode cropping off parts of the nose in the process).