content: There are advantages to both approaches, and both are needed. People like Patrick push the envelope of what is acceptable to say. They get people used to hearing stuff like "Jews rape kids" so that next time they hear something like that they aren't so shocked and will be more receptive to the message. People like Nick work more gently and bring in more moderate people to our side.  Non-optics is a defense against our enemies, optics is a tactic for gaining supporters. Both have their place and time.