content: Niche subs, really. That's it. Like, if you're searching for answers to a very specific question on a subject that only seems to have an active community on a reddit sub, for some reason. At least that's the only reason I begrudgingly load any of their threads anymore. If I have to ask any questions, it gets done elsewhere— some other forum or whatever. It looks like that's where they're going to retire; their endgame. Community organizing software for companies to offer customer support, etc. And niche subs on specific topics. Lawnmower repair, horticulture, product reviews, etc. Reddit will become a slightly more functional combination of Quora/HowStuffWorks/Wikia.