content: when he first started out he was the annoying youtube gaming guy and was known like that for years and yes his main demographic was 9-12 year olds. However in the past few years he has changed his content. He and his demographic have grown up so he started doing video about reviewing memes and talking about youtube drama since that is what is popular now a days. The reason he popular in the redpill community is a lot of people are convinced he is hiding his power level. Last year (or it might have been 2017) he went on a website called Fiver. Pretty much you pay someone $5 to do something for you. Typically people make video messages that you can share to your friends. He wanted to see how far he push the envelope so he paid some guys in India $5 to read out a sign that said "Death to all Jews". It was obviously a joke, but the (((media))) saw it as very problomatic and it ended up with a bunch of hit pieces being written about him. He ended up losing some deal with Disney to create a TV show and also created the Adpocolypse on Youtbe where a bunch of advertisers pulled ads from youtube  which caused a lot of other youtubers to lose money.  Him addressing the situation also lead to a lot of good material for people to create memes Example 1 Example 2 After the fiver incident he also had the "Bridge" incident. He was playing a game called PUBG. Him and a friend were trying to cross a bridge and his friend was downed by an enemy player. Pewdiepie could have revived him, but the guy that downed the friend, instead of focusing on killing Pewdiepie, focued on killing the downed friend just to grief them (so they wouldn't be able to finish the game together). Right as Pewds friend got killed Pewds was angry and called the enemy player a nigger. He immediately appologized and said he didn't mean to say that and it was a wrong choice of words (in case you dont know he is Swedish and English is his second language even though he is pretty much fluent). That was more ammo for the media to go after this racist Nazi so they took it. More ads were pulled off Youtube, Pewdiepie was banned off of Twitch (a website where people can stream themselves playing video games) and lots of drama happened. A lot of people saw it as a witch hunt because they (younger people) saw it as a witch hunt and an honest mistake. This, and the fiver incident, have turned a lot of kids away from legacy media because they see it as biased (again helping right wing causes by waking people up to the media). There was another case during the white monster meme where someone made a post on 4chan's /pol/ board telling Pewdiepie to start his next video off with him drinking a white monster so we could know if he browses and is redpilled (he posts videos daily). The next day when he released his video it started with him drinking a monster (it wasn't a white monster though, but for many it was close enough). This is starting to get really long so to wrap it up pretty much many people think PewDiePie has nationalist beliefs, but hides his power level since he has the largest Youtube channel in the world. They feel that he makes jokes about Nazis to take away the power of the Holocaust and turn it into a joke so white kids wont be afraid of it of being guilt tripped and called a Nazi. The (((media))) also agrees with this idea because they write hit pieces on him every chance they get to try and make him lose advertising and ruin his image. Their ideal goal would be for him to lose his youtube channel.