They kind of lost control of the narrative though. The mainstream media isn't nearly as credible in the eyes of the public as it used to. Trust in the media was broken after 9/11 and the bogus Iraq war and further eroded by all the bullshit Obama was allowed to get away with. People woke up. That's why Trump became president and now we have movements like "Q" and 4Chan. It will never be the same again.