[Wheels Up] Need Help Digging There is a reason Q posted [Wheels Up] in the kill box.   Wheels Up is an aviation company that primarily serves members in the United States. It was founded in 2013, by Kenny Dichter and Bill Allard using a membership/on-demand business model. https://en.wikipedia.org/wiki/Wheels_Up https://wheelsup.com/ https://en.wikipedia.org/wiki/Kenny_Dichter https://www.whartonny.com/article.html?aid=2569 https://forimmediaterelease.net/wheels-up-names-eric-jacobs-as-chief-financial-officer-272719/ https://observer.com/2016/02/wheels-up-rushes-to-be-the-uber-of-private-plane-travel/