It's called bridging. From a Corporate PR point of view, you are getting your points across. From a journalist's perspective, it would be frustrating as h3ll because your subject is not engaging with you at all. Applied to just about any question:  What people have to understand is that [enter your own talking point]..."  This is how government representatives have behaved in interviews (well at least one common technique) since around the 60s, or 70s when behavioral psychology started meeting the world of marketing. (I.E. Madmen era.) From a criminal politician's way of seeing it, bridging is a great way to completely avoid legal issues because you are not answering any incriminating questions.