I was thinking, this must be referencing a different Q (i.e. that player).  Of course maybe it has a double meaning.  If it's a shout out to OUR Q, that's a ballsy thing to put in an ad since it hasn't been publicly/officially acknowledged beyond a shadow of a doubt, even by Trumpian standards... Army/Navy game is big deal in our family as I have a sibling who graduated from USNA.  I've never heard "Q" of any sort mentioned in context of this annual game ever.  Of course, Q is apparently Army and I gotta rep the squids, but even at that...if it were a common thing to say "Go Q" regarding this rivalry, I'd like to think I would have heard it before or seen it on signs in the crowd... Unless it's referencing that specific player like has been mentioned here. Not really sure what to make of this, but am definitely intrigued.