When you are heartless and souless, it is impossible to fill the void but they think all the money and shiny things will do it. When they get money and shiny things and still feel empty inside, their answer is "I just need more mobey and shiny things, is all!". Yet, try as they may, there is never enough and they are too dumb or weak to admit that it is because they sold their souls to the devil and would rather succumb to their souless loveless pathetic end of life without the fulfilled promises the devil sold them on than pray for forgiveness to God and be filled with ever lasting love.