And they are trying to sell it on the idea that it should be "Free" to everyone.  Maybe not totally free, but I have a coworker who has been all over this net neutrality BS, and he thinks he should pay the same $ for 1TB of data as anyone else who downloads 20GB of data.  He claims it costs the same.  When I try to tell the guy it doesn't cost the same - he just doesn't get it.  He figures he can go to Best Buy and pick up a GigE router for a couple dollars more than 100M router, so therefore, it doesn't really cost any more.  He figures the amount of power used is a pittance, which on an individual basis is somewhat true.  It really adds up when you talk about 100M subscribers, and the fact that the data gets warehoused somewhere.