It's all so fake anymore. How can anyone not cringe at this self righteous BS? It's the same repeat offenders jumping onto the corporate bandwagon. Some jackwad in marketing sees a video like this; instantly fires off e-mails, "Are we doing our part? Shouldn't we be doing more???" It goes in a giant circle jerk until every Fortune 500 company satisfies their craving to feel like they've hit the mark. It's also about saving face. Any company the doesn't put out one of these videos will be chastised. Apologies for all the euphemisms.