This is why we should archive everything. Reputation management companies create positive stories about their clients A new kind of tech company has emerged to help people outrun their bad online reputations. Reputation management companies will execute comprehensive plans to ensure past controversies and bad publicity fade out of someone's Google search results. One of the industry’s biggest movers is Status Labs in Austin, which has been listed on Inc.’s list of the 5,000 fastest growing companies in America in 2019.  A new report in the Wall Street Journal sheds some light on how Status Labs and company's like them operate,  flooding the internet with fake news sites that post positively-slanted stories about their subjects. The company has worked in some capacity with a variety of clients, including a former member of the adultery website Ashley Madison, and a University of Missouri professor who became a target of conservative media after ending up in a viral protest video. A single false accusation can cause permanent damage to a person or a company’s hard-earned reputation,’ Ryan Stonerock, a lawyer at the firm Harder LLP, which represents Status Labs, told the Journal. ‘This imbalance of power has made the first page of Google the first, and often times the last, impression for individuals and companies.’ https://www.dailymail.co.uk/sciencetech/article-7802753/The-worlds-richest-people-use-party-companies-help-scrub-embarrassing-stories.html