Nothing to do with the demographic, everything to do with technological innovation.  Because of the free access to literally Billions of information sources, every sentient human being with access to a cell phone can research anything.  That same individual can build a personal brand.  That same person can organically partner with others with similar views to speak truth to power.  Two books that speak of this phenomena are:  "The Sovereign Individual" by James Dales Davidson & Lord William Rees-Moog published 1999.  And "An Army of Davids" by Glenn Reynolds published 2006.  WWG1WGA!