He was in a parody band that changed all lyrics to pizza-related ones. In some way, he's been trying to expose this conspiracy that he has been under the threat of since his childhood. While it has made him incredibly nihilistic and cynical on some level, he hasn't broken whatever code prevents an outright exposure of the real conspiracy thus enjoy a life of wealth and "freedom" that he appreciates now. Maybe he finally decided that the time had come to be out with the truth. Maybe he's using the opportunity to cover up the truth by setting a stagr and then claiming it is all a joke, thus perpetuating the lie. I hope he doesn't let up. I hope he finds God through Jesus. I really do hope Mack finds the way to redemption. We're all victims and we're all sinners in some regard.