That's why the media is all in and doubling down to the bitter end - it unfortunately does work. Not on everyone, but they only need it to work on enough people to cause chaos. The marketing and psychology used to sell sugary breakfast cereal to kids in the 80s, compared to the psychological manipulation of today, is like comparing muskets to fighter jets. Down to every word in a headline being chosen for its psychological impact, we are being manipulated like never before. They wouldn't be doing this if it didn't work.