There are a lot of tech/media/data/propaganda/marketing/consulting  companies becoming visible that are only subliminally known to the public,   because they are sort of new and we don't have good words for them.  Companies like Crowdstrike, Media Matters, Podesta Group, Fusion/GPS, etc etc. They are in the cracks and crevices in our concepts of what companies do, and they are on the border of many conventional legal and political concepts that   are in the minds of most people.