One of the points I heard recently made sense -- In the first place, while these are businesses, they are still using a publicly provided internet and bandwidth. Compare what they're doing to a phone company shutting off your phone because they disagreed with your politics. Or perhaps another example, some company that borders a freeway deciding to block off a portion of the freeway and not let anyone with conservative bumper stickers pass.  Liberals screamed bloody murder and wanted the FTC to be in charge of the internet via net neutrality. When they did that, they essentially said that the Internet is a Public Utility. As such, Your Electric Utility cannot randomly turn off your electricity because they don't like your politics, and Facebook can't turn off your account or shadowban you because they disagree with what you post. (With the exception of existing Federal Laws regarding child pornography and inciting violence...)