"Coincidentally" it came out right as all the pizzagate clinton / podesta emails and stories were first dropping. They were trying to shut down and derail the conversation around it.  Like a lot of creepy things they do, it backfired spectacularly on on them: 1) If anything, that strategy just brought more attention to their connections to their pedo crimes / pizzagate. 2) Trump has been using this term to absolutely and rightfully clobber them.