I live near asheville nc which is a spot of blue in a mostly red to purple state (because raleigh / research triangle, charlotte other blue areas).  I have gotten vicious looks from people in the parking lot going into best buy in asheville from carrying in chick fil a cup to finish off and throw away at the entrance,  and when I park at hole foods (to use their prime package vending boxes becasue my packages keep getting stolen in the mountains by local pill and methheads), I get very dirty looks from the older women there on account of my driving a pickup truck.  It's a kept up truck, but you notice very quick there are no others around, no contractor vans, just a sea of priuses with a crazy-person's amount of virtue signalling bumperstickers on them I even get older ladies turn around in the isle so as not to go near me.  I know its not how I smell, or how I dress (clean, new clothing) other than wearing carhartt clothes which instantly labels me a redneck; also I'm a white guy in 40s and slighly overweight but by no means shameful level fat...I'm either invisible or I'm a rednecker shithead white male shitlord who should go f* die somewhere, according to their attitude I am not paranoid, and I'm not imagining this.  It's only on my radar because it happens ONLY...but consistently at new agey / green groceries.  The youngest girls are actually nice to me, but the millenial libs and boomers alike, the shoppers are assholes.  The people working at hole foods are generally nice and helpful but somewhat aloof.  Everywhere else I'm treated like everyone else--mostly ignored and/or treated like "hello generic customer how can we serve'