Psy-ops are real ops.  I worked on the America's Army game project.  According to at least one internal document I saw that I was not supposed to see the project was pitched internally to military and government officials as a psy-OP to increase awareness and perception of the public for the Army. I also have a strong suspicion that the internal game chat was monitored.  They used the platform to spin off other smaller game projects.  As free to play games they were able to get a lot of adoption in internet cafes throughout the middle east.