Think preference cascade.  For a historical analogy, research the take down of the Berlin Wall.  For decades, normies thought that that wall would NEVER come down.  When the "cracks" started, it was not reported.  Then, all of sudden, the people on both sides physically tore down the wall.  The East German guards didn't shoot anyone.  Amazing.  And it didn't take long.  WE THE PEOPLE are winning.  WWG1WGA!