Could you imagine your entire world crashing and burning while you still hold to it dearly because admitting the lie would be even harder for you? This is life-or-death, even to those non-literally, because their entire ego is self-identified by their fake world. These people have nothing else besides their ego. I'm going to go a little further and piss some people off here by saying that these people are actively trying to replace their need for Christ with all of the anti-Christs the Luciferian elite has provided for them for distraction. It would be like them losing their "salvation."