The big national accounts use eyeball metrics to determine spend.  The problem happens when advertising agencies and their clients start to parse eyeballs and determine that they are so big and important that they need to step into the political arena and use their "expertise" to help guide the eyeballs to the "correct" narrative.  That's where they overstep their bounds and lose me and many other like minded people.  I don't need P&G to tell me the type of sensitive male I should be or any other bullshit.  So, naturally these same advertisers see Tucker as being in the other "improper" camp so they pull the buys.   The problem is they forgot to stick to eyeballs.  Tucker has more viewers after these companies left than before.  Just goes to show how out of touch these social engineers really are.