I read something about this the other day.  Totally makes sense.  If his wife (or another close confidant) is officially the ad buyer, they can get the industry percentage as the middleman (usually between 10%-%20 depending on the medium and some other variables).  This is money paid straight to the ad buyer from campaign funds.  Yet another loophole in the system where they can fleece the public.. though I would say it's arguably better than the shit the Clintons do where they straight out STEAL taxpayer money by "giving it away" to entities who funnel it right back.. I only say it's "arguably better" because no one is compelled by law to donate to his campaign, whereas we are ALL compelled to pay taxes at the point of a gun. It's all "dirty", just by varying degrees.