I'll add my same reply from below So basically you are changing your initial perception of this because you found out it's coming from a right of center, pro Trump source? How is this anything but a rationalization on your part? Are you somehow not outraged now?  the overall message regarded the importance of impartiality in broadcasting.  Um no. They were attacking their competitors as FAKE NEWS while broadcasting propaganda. Claiming the other local stations were fake.  This video was counter, counter propaganda? It was produced using MK/M programming techniques, but used a right-leaning network as an example. 2  I love how confused you are by this. Like the CIA was still behind this and not Sinclair. NO, a right-leaning network was used as the example because THEY WERE THE ONES DOING IT. In fact, they are the only ones doing something so heavy headed.  in cost-savings world, it is much easier for a media conglomerate to push out production packages for the local stations to use from the mothership (Sinclair HQ)  Which is bad enough, but that is not what happened here. In every market, they had the local talent recreate this piece all using the same script. They spent more money to recreate this piece over and over again. Why? Because it would come across more credible. They were using the credibility of local news anchors to coordinate nationwide propaganda to support the outlook of a particular politician.  Something tells me that this video was designed to obfuscate at best.  Actually you understood the video perfectly well the first time, you just misattributed who was behind it.  What's the point? AWS hit it on the head 1.7 days ago. Methinks this is compelling evidence that AWS is getting her messaging from MM/SB as part of a coordinated disinformation campaign from the DS.  LOL. Took me a second to decode your acronyms. Then when I did I laughed really, really loud. If by all that gibberish you mean I saw a link on Twitter to this Deadspin article https://theconcourse.deadspin.com/how-americas-largest-local-tv-owner-turned-its-news-anc-1824233490, based on a CNN report, then you are correct. If DS didn't mean deadspin.com, then you are laughably wrong. You may think I just learned about Sinclair this week, but Sinclair's manipulation of the news has been known for a long time. They cut a deal with Kushner for favorable coverage in 2016.  Here's John Oliver on their MO from last year. https://www.youtube.com/watch?time_continue=2&v=GvtNyOzGogcYouTube