Get as many of your friends and family as you can over to DDG. That's one thing I've been able to do for the movement. People will listen when I talk about censorship and privacy control and how Google is an entity that controls it's own narrative, and records us. So I get people to download the DDG app and show then how to reset their phone to use it for search. Getting them off Google is a "start". Of course, no one will listen when I talk about children being hung from ropes at the Biltmore by Anderson Coopers uncle's - but they will soon, hopefully.