Who drinks red bull, that shit can't be good for you.  Younger crowd. Mostly in their teens and 20s. People older than that have less of a sweet tooth and start preferring drinks like coffee and tea for their caffeine. At least that was the case for me.  So we could start a boycott to not buy from woke companies but how much junk were we going to buy from them in the first place?  We may not be their biggest cash cows, but I like to think every little bit helps. Things like supporting small to mid size companies over places like Wal-Mart, even if going to unfamiliar stores is a tad outside your comfort zone.