You are correct. He is laying the bait and they are falling for it every time. At the same time, very successfully exposing them to the world. Those who claim it isn't working are trapped in their own denial and/or can't handle change and/or simply lack the ability to see the bigger picture outside of whatever fantasy reality they live in. We could go even deeper and consider things like overlapping timelines/realities, but that would just completely shatter their already fragile little minds.