2887: Why did ISIS launch a social media campaign designed to 'attract' US/UK (and other foreign nationals) to join their cause? In #2887, Q asks: Why did ISIS launch a social media campaign designed to 'attract' US/UK (and other foreign nationals) to join their cause? Logical thinking.  Q No attraction necessary. "They" (several Western nations) are already on board to protect the old guard's status quo. That campaign was merely a call to arms, or even something akin to, *aim your munitions that way".