What we need to do is start pulling money for a PSA type ad campaign that paints us all in a very normal/average light. "i'm your grocer, you always used to say hi to me, but now you think I'm a villain because that's what the news experts say." "I'm a teacher, you used to love the way I made kids connect with math, but now the experts say I'm incompetent bc of the way I vote?" "I'm your banker. I popped the champagne with you when you closed on your house after I helped straighten out your credit report. Now people believe I'm a thief bc that''s what lat enight TV says." that kind of stuff would be a big hit.