NASCAR is like every other corporation out there, "it's all about th' Benjamins." The most effective way to hurt the Corporations is in the wallet. If NASCAR fans decide to stop buying the products that are emblazoned on the drivers' racing suits and plastered all over their cars, the corporations will lean on NASCAR and sh  481b  it will get back to normal. If the fans just say 'meh' and shrug, NASCAR, et al will keep slowly sliding into the chasm of the PC culture.