Imagine having to invest in studies to determine how to tell the truth! It just shows they really don't understand us. Somehow shit memes beat polished celebrity testimonies and multimillion dollar media projects. Not to mention paid shills. If we had all that, we'd have what we wanted overnight. A policy of lies keep building to a point where your narrative becomes unstable and have to either jump ship to authoritarianism or your project turns to shit. If only they didn't have to lie.