We can't have people prudent about COVID, or rational about COVID, or thoughtful, or courageous about COVID. That does not produce the social outcomes that these people want. Being scared of COVID doe Be afraid. Be VERY afraid.

https://thefederalist.com/2020/10/06/lefts-response-to-trumps-dont-be-afraid-tweet-emphasizes-how-very-much-they-want-fear/