Correct, they hate facts. Go review the data that the CDC or City/State governments are point to for masks.  The main study is an analysis of multiple other studies. The majority of those studies referenced are for N95 masks in health care settings, there are two studies with cloth masks. Sample sizes ranges from laughable to acceptable. The reduction in infection rate varied greatly and only between 4% to 30% for these small smaller sample size not well controlled studies.    This is why forbes doesn't want you to go look at the studies.  Because then you see that they promote masks as 1200% more effective than not masking, but they are still largely not all that useful and as people say, giving people a false sense of usefulness.  Plus the reduction in oxygen in the body is a stress the body doesn't need and for some people with co-morbidities probably putting them at higher risk of being susceptible to the disease than helping or even putting them at a heightened risk for complications for their existing conditions.     Plus you know it's between a .02 - .04 % death rate, less than the flu.