Part of me suspects that this is another "Let's copy Trump's weird MSM persona as that seems to be a hit with the plebs" tactic. They tried the "Billionaire" angle with Bloomturd. They tried the "outsider" angle with Bernie. They were clearly sizing up using Oprah at one point for the "TV Personality" tick-box. Now it's the "says spicy, un-presidential shit and causes social media scandals" angle. Not realizing that's simply a tactic he uses to keep the MSM & Twitter commentariat chasing their tails and undercutting age-old "Political Optics" talking points, designed to keep all candidates and reps operating within extremely narrow rhetorical parameters (So the actual real Truth sounds alien and wrong should it accidentally slip out of their mouths).