Gillette's anti Toxic Masculinity agenda over looked their stadium in Foxbourough MA - home of the Patriots Oh the hypocrisy!  For becoming hard line against toxic masculinity, Gillette (part of the Kraft company) sure makes a lot of money from the leading toxic sports venue  -  Football!     Gillette Stadium,  Foxborough, Massachusetts  - toxic masculinity - monetized.  Home of the patriots.    https://en.wikipedia.org/wiki/Gillette_Stadium