The Fed, Credit and the Impact of Culture U.S. culture is divested in the ideology of using credit which can be tracked to the Fed. Also the culture loves the giant stores rather than the smaller mom and pop stores. One way the public can help is by supporting private equity and venture capital investments. By the public investing in PE and VC, the monies tied to the Fed can be avoided. Smaller stores and companies should be supported. These smaller entities generally offer better products and services. A comprehension of the strategies and methodologies of large companies such as Walmart and Amazon should be reacted to appropriately. These large companies with their financial backing will put small organizations out of business by purposefully operating at a loss until they achieve their ends. Smaller businesses tend to offer better service and flexibility. Culturally the U.S. has chosen inferior, poor quality, and disposable goods and services. Until the culture understands and is willing to meet the demands of change, rebelling against the Fed is highly unlikely. Implementing true capitalism will be difficult but will best serve the public in the long run. Change always has its bumps and challenges. In an age of instant gratification, its implementation is unlikely.