not the company!  In the early 90's, i moved to southern CA. My first meal in CA was In-N-Out- great burger, fries, shake.  The company handed out bumper stickers, and folks cut out the sticker to read:           In-N-Out             urge (They cut off the B, at the front, and the R at the end.  This promo did not last very long!) As the video states, its people using it to subliminally advertise something ELSE.  Hmmm, wonder what that could be?