You will get a kick out of this.  When I was 16 years old, I got a job selling Kirby vacuums, door to door. We were trained to pay attention to small details in their homes. Pictures on the wall, things on their fireplace mantle, etc. These things gave us a snapshot of what was important to them. When I came across overly religious people, we would use that exact phrase to close the sale......niiiiiiiiice.