I could never understand why they put carmel color in the things they do. Taught my boys decades ago, to avoid colored soda because of the carmel color, and also artificial sweeteners. That was before high fructose corn syrup was such a "thing". Now, one only drinks the mt. dew knockoff from his Soda Stream, and the other just spring water. I do miss a good Mt Dew now and then, but it's been years since I've had one. Can't wait for these changes, not for me, but for society. Hope there's more to follow. Re: small amounts not being toxic. How can they guarantee that having them in almost everything we eat, over decades, doesn't have a cumulative effect? BTW, "natural flavor" can be MSG, they can legally hide it that way. Some people are very sensitive to it, and, IMO, it's not necessary. Use better quality products, you won't need flavor enhancers.