I used to have a sales job where I sold a product that was terrific for everyone involved EXCEPT the end client who bought it. All the middle men made money. The end client almost never did. There were times when my company would show us the new version and explain the sales angle and we would all say 'I can't sell that'. The company would tie our 'normal' comp to the sales of these horrendous ideas so we would be squeezed into finding a way. I say all of this because I believe the way it goes, relative to your question, is that Deblasio's 'boss' says you need to sell this insane idea. He spends his time in bed thinking about how he can spin the ridiculous shit his boss has handed him so that he can keep his current position in the structure.