You never know what the reason for that is.  He may have to start out that way so as to get the information out into the public that there is such a thing, but not have regular people dismiss him out of hand.  A lot of this awakening stuff is counter intuitive.  I think even the disputes among certain pro-Trump "new" news outlets are fake.  It's like they have different people/outlets for different levels of cognitive dissonance that will likely be encountered.