This fluff was produced and ran by one.org, a sister company of Product(RED), both co-founded by Bono and both historically in close partnership with the Clinton Foundation.  https://www.one.org/international/about/ https://www.one.org/us/press/one-campaign-to-kick-start-youth-activism-with-clinton-global-initiative-mtv/ https://www.clintonfoundation.org/clinton-global-initiative/commitments/everest-team-inspired