Good for you getting out of the trap, I dont think wifi counts becuase it doesnt provide content. Cable channels pay the rights to air the movie...essentially buying a whole lot of tickets at once, at discount, and then charge you to watch the channels, essentially paying for a whole bunch of tickets to different movies at once, at a discount, but that is what I meant when I said every time you pay the cable bill. As for TM'd toys...how many americans boys play with avengers toys, or little girls with Frozen and disney princess shit everywhere...bedsheets, bookbags, soaps, even happy meal themes...all that kicks back to hollywood...Merchandising is where they make the real money...the film itself is just a commercial for the merchandise that people also pay to watch. The box office gross is just an advance indicator of how much the merchandising/advertising rights are goig to be worth.