Taylor Swift and the real story behind todays POP music In short:   1. The same two people wrote virtually all of it  2. The artist changes or tweaks a few words or arrangements and gets the credit  3. Most of the hits that "launched" these stars were not written by them  4. The coordinated viral marketing is not by chance (ads, endorsements, iTunes popularity, "touring") or by quality/talent  5. The industry has gotten extremely repetitive and faked (auto tuning, voice enhancements, electronic instrumentation)  6. Music camps crank out the material like an assembly line  Read and judge for yourself: Music Camps? Max Martin The Swedes