I think it's because everyone is fat now and they all bought into their own bullshit.  We instinctively know we are outnumbered and that it's risky to say or do anything about it, and this is especially true for most celebs, e-celebs, businesses, and corporations.  Look how people and organizations get publicly crucified in the news and on social media for "fat shaming".  Fat shaming is just drawing attention to the truth, but it's a truth that nobody wants to hear. Being fat isn't healthy.  Being fat affects other people.  Being fat is a consequence of your own choices.  Being fat is irresponsible.  Being fat is bad.  Making excuses for it is bad and those excuses are wrong.  All of these things are true, but nobody wants to hear them and they react aggressively towards the mere suggestion of them.