Don't know - I thought the main point was to measure something. I would try to share stuff on social media which I find interesting, rather than step counts. Then again, if someone asked me to be their fitbit friend, I'd simply say "No thanks, I don't really like using it that way". Problem solved, and I saved the cash for a cover. How do these people handle normal human interaction - if someone says "Hello" to them, do they feel triggered because the round "o" in that word reminds them of their shape?