It's amazing how easily these anti-science scams can fool dimwits into believing any retarded bullshit that people can make money off of, write books about, or somehow rope enough people into for their benefit.  It makes sense to me. A lot of it is about how it makes people feel good about themselves by believing in it... "It's okay if I'm big. I'm still beautiful AND healthy!" "(non medical) Dr. so-and-so said big gals like me have big hearts, teehee"