Even if that's the case, I'm actually okay with it. Instead, however, I see it as them not viewing everyone else as their personal obligation to ensure they're exercising, watching their macros, not living or eating beyond their means or needs, etc. Social control? There's no need to control people who can't think for themselves and base most of their decisions off memes or hearsay. Poor decision making? The only threat most of those hamgoblins pose is falling or suffocation risks. Well, aside from the financial threat to the healthcare system, but with the doctor shortage we're facing over the next 5-10 years, fuck it, beetus barges are going to be left adrift anyway. Profiting immensely from it? Hell, might as well. I look at this as a physical manifestation in part of an idea going all the way back to the "self esteem" movement from the 60s, with political correctness and all the other shit coming to a head. I used to surf when I was younger, and one thing I learned from it was that it's better to grab your board and ride the wave than to stand in its way and let it smash you. Your cynicism isn't completely misplaced, however. If I could also find a way to benefit, especially financially, from the current social atmosphere, I would do it, 100%.