Kind of like when tumblrinas claim to have "social anxiety" but then put a lot of time, money and effort into standing as far out in a crowd as possible by dying their hair neon colours, extensive tattooing, facial piercing, brightly coloured clothing, etc. They're more or less saying "HEY, EVERYONE! LOOK AT HOW QUIRKY AND NON-CONFORMIST I AM! BUT DON'T GIVE ME TOO MUCH ATTENTION BECAUSE I HAVE A SUPER UNIQUE ANXIETY DISORDER AND CLAIM TO HATE BEING THE CENTRE OF ATTENTION!!! ISN'T THAT SO UNIQUE AND SPECIAL OF ME??!!!! I'M SO DIFFERENT AND COOL!"