Someone tried to say it was discrimination. No, denying someone a basic right like employment/marriage/equal access to healthcare is discrimination, denying someone a bigger discount on food because of the choices they have made is not discrimination. That's like saying someone has been discriminated against when a store won't let them handle the money because they have embezzlement charges pending. Other grocery stores don't even offer a discount at all. Whole Foods does this to promote a healthy lifestyle, and they do tons of charity events and programs. They're not in the business of catering to buttery tears.