This is how I shitlord on FB. I have the sense that most of us do not shitlord too loudly on FB.  I am in that boat. I save my fat hate for this beautiful refuge.  This leaves good shitlords at a disadvantage with regard to social media postings. So for the last few months I have been posting whatever fitness-related activity I do on the weekend (daily posts might be tiresome). This weekend It was a 20-mile run (and having fun with a fatty while I was at it https://voat.co/v/fatpeoplehate/comments/484987 ) last weekend it was a half-marathon up a mountain. I post a photograph of my gps watch with distance and time and say where I ran. I keep to the facts and do not interpret them for the readers. I used to think it was unnecessary bragging. Now I think of it at attempting to normalize fitness. The unstated subtext of my weekly fitness posts is: "Fitness is something normal, happy people do." Data crunching from the Framingham longitudinal study shows that when our friends gain weight that we are more likely to gain weight. The reverse is also true. When we drop weight our friends and family are more likely to drop weight. And now I think it is starting to work. 3 friends have messaged me saying that my posts prompted them to get healthier. One of them is an Army buddy from 25yrs ago. He started running again six weeks back and has gone from 200 to 185 and tells me he has never felt better. Another has dropped 20 lbs in ten weeks (although he needs to drop another 80, he's a planet).  Shitlords and shitladies, we can have a positive influence on those around us. Do not be meek or humble about your good habits. Be as a light in the darkness.