At least rewarded socially, to some extent. Sure as hell isn't going to help them on the dating scene. And it absolutely limits the people one can hang out with in general. With most anything related to physical activity I've found that the people get nicer and more fun the further into it you get. The bitter HAS types and their fake kindness enablers usually won't get very far.  Socially it's a bit like candy itself. It seems to be great at first. But it's pretty unfulling when you get past the surface.