I absolutely understand how you could see them portrayed as victims. In my head the tone kinda switched to a mixture of showing them play victim, be uneducated/fools, and of course be partial victims of the sugar/food industry. The part where one family changes their lifestyle, starts eating healthier, and progresses towards leaving obesity brought my spirits up. And a minute later it says they went back to their old lifestyle, and gained all the weight back... It seemed like more of a pitying movie to me than anything else. Just trying to understand the family's relapse in lifestyle made me kinda fall for the "brain hijacking" reasoning. Why are you eating this shit again when you were making progress!?!?! It seems crazy...