not to take away from fats being stupid, but the sugar lobby definitely threw money around so that refined sugar doesn't need the Daily % shown like every other goddamn thing for these people who don't seem to care, they will never see that 35g of sugar for your (1) 12oz. soda is easily 100% of your daily allowance. 25g for women 38g for men.  so for all these fatties drinking several 64 oz. sodas a day they have no fuckin idea they just did 500% of their daily sugar intake.  and we all know that the soda isn't the only thing they are over-indulging in.