"250 calories as part of a calorie controlled diet." Seems kind of high for a single bowl of breakfast cereal that is supposed to be low calorie. Honey bunches of oats is 220 calories per serving and it isn't supposed to be low calorie. Honey bunches of oats with almonds is like 180 calories per serving. Froot Loops is 150 calories per serving. This was just a cursory glance... didn't really look into how big the standard serving size was for each of these.