It already is in the Deep South sadly enough... I used to be an obeast and lost ~110lbs to get to a healthy weight, but the last few pounds were the hardest to lose. Not because of the usual excuses people give (CI/CO is not hard when you understand basic thermodynamics), but because of social pressures from family. They were calling me "too thin," "way too skinny," "unhealthily small," etc. when I was still CLINICALLY OVERWEIGHT (25-29.9 BMI). Luckily I was able to ignore them and get to a good weight, but it's shocking how skewed views are around here because the average person is morbidly obese (not kidding).