Came here to comment the same thing. All these fuckers have taken over the word natural and just apply it to anything and everything when they want to skew reality. I just eat when it "feels" natural; I "exercise" when it feels natural etc etc. Fuck off with that shit.  How far from your belly button is your waist?  And bahahahaha I almost lost my shit reading that. Is that really a question that people ask? It didn't even occur to me that one's belly button can move so much in relation to your waist that it would even register in your brain. Crazy.