Yep, if you look at it from the point of what gives the best chance of successfully raising offspring, the rest follows almost automatically: -men are attracted to indicators of youth and health -women value indicators that the man will be able to provide for and protect the woman and child, such as strength, wealth and social status We see the rich businessman with the runway model half his age and we understand it at a gut level. We see the good looking young woman with the lazy sack of shit boyfriend and we roll our eyes.