Being a fat addict is a new normal. I saw this ad for a drug called Movantik while watching football tonight.  It basically follows a woman around who is dependent upon opioids for her chronic pain but suffering from constipation because of the pain meds.   The woman depicted is fat, frumpy, middle aged.  Her relationship with the anthropomorphic pill is almost romantic.  They go for a walk in the park and have portraits sketched of themselves.  Notice in the ad even the pill's arms have a bit of definition, just enough to make it vaguely seem like a hunky guy.  This sad sack woman's best relationship is with her pain meds. A quick Google yields a ton of studies linking obesity to increased incidences of chronic pain.  I think it's safe to assume that this everywoman in the commercial is supposed to appeal to the broadest spectrum of pill-popping women in the USA as possible, and given that the majority of women (and men) in the country are fat, it stands to reason that most of the pillhead junkies in the country are also fatties. Which made me realize that addiction is the new norm.  Very few people should have chronic pain such that they can't go through their day without such strong meds.  Being fat has been shown to amplify this.  So instead of getting to the root of the problem -- why are so many people in pain? -- we dope them up and then give them more meds so they can shit regularly, because they ate too much and their joints started to hurt under the immense load of their fat asses.  It's pretty clear that the two are linked (unless of course you're MG, in which case I should fuck off), but feelz > realz and now you too can take all the oxycodone you want and not worry about ceasing shitting because you are just genetically big boned and love your curvesrolls too much to put down the fork once in awhile.