When will obesity be treated the same as smoking? It is socially acceptable now to shame people who smoke.  Think about how great it would be. Fats would have to sit at the other side of a restaurant so you don't have to see them eat. They have to go to a designated "fat area" to gouge on junk food. Letting your child eat an entire bag of Doritos would be treated the same as letting him smoke a pack of cigarettes.