I think there's more buttertrucks in the world that would totally buy protein powders and shakes and all that, just because they saw this kind of ad, or because it seems to be a trend with obeasts to think they need protein. In addition, many humans are not all that hating on this kind of ads and don't really care that much and don't necessarily hate fats. So basically yeah, they just gave up and went for what's gonna get them most money: appealing to subhumans and having them in ads. Disgusting and disappointing.