Instead of "sad sack of shit", I'd say "smug sack of shit". This creature probably also writes the songs for bubble-gum and gangster-type performers. Any kind of generic mass-media driven personality-type with which people are supposed to identify comes from the same shit-factory as all the others. They just have different branding.  They dole out mass-culture to us because they know what's best (or rather good-enough) for us. A large part of this dumbing-down campaign would include turning us into a bunch of mindless fat cows that they can milk for money on their people-farms. The dumber, the fatter, the better.    I think a large part of the fat problem is how societies interact with popular culture. Pop-culture-driven societies tend to question less what comes down the shit-pipe whereas more insular societies tend to resist this kind of thing.This is probably why shitlording is commonplace and encouraged more in more established cultures and why we have honey boo-boo here in North America instead. This is changing though, and fats are multiplying worldwide as the proliferation of TVs, cellphones, Pepsi and Burger-King continues. The proliferators of pop-culture know that they can get most of the normal distribution of a population under a bell-curve to engage in almost any kind of dumb-fuckery, fat-fuckery or general self-abuse. Just tell them to tell each-other that it's okay. Oh, the school board put pop machines in the hallways of schools? They give out iPads to kids who can't yet read or write? It must be okay because studies cite reasons, amirite? The disney channel must be safe for my kids to watch because it is sold as "family entertainment" never mind the 8-year olds in halter-tops and hot-pants.  Why not wash down that Dairy Queen burger, fries and beetus juice combo with a large Blizzard? Why don't you go fuck yourselves, crab-people? Send us your personal chefs and tutors and your ability to afford to live above the muck and give the people the chance to be people again. Don't oppress us with your socially-engineered definitions of what is normal or what is acceptable. Being a fat-cow on your farm is not acceptable.