Even IF Coca Cola was totally transparent about the health effects of its beverages, do they really think that would matter? Like you said, personal responsibility is a huge factor. By the way, did you know the province has made it law that all restaurants with 20 or more locations need to have calorie counts posted on their menus as of January 1st? My family went out to dinner tonight, and we were surprised to see calorie counts beside the prices on all the menu items. I looked it up, and sure enough, it's law now. Even the beer had calorie counts beside it. I think they're doing it in response to the obesity epidemic... but I highly doubt that this is going to change anything. The average Joe sitting down to dinner isn't going to realize that a 1500 calorie meal is more than half of his daily intake.