Relevant article I read on this, Women Aren't Weak, Weakness is Marketed to Women: http://www.irontherapist.com/blog/2016/1/9/women-arent-weak-weakness-is-marketed-to-women But I fucking hate it too. Somehow my gym is a black-iron gym and female heavy. And none of the women there look particularly manly. They do have some amazing asses and legs from all the deadlifts and squats though.