Not only is the re-labeling of plus size areas prevalent, but stores are changing the numbers of the sizes themselves buy having 0, 1, 2, etc in place of 1X, 2X, 3X respectively. I see this at target in particular and they seem to be a vanity sizing Mecca now and it doesn't help that at least half of their corporate workforce is smallfat or larger. Fun story: I tried on a pair of 00 jeans on clearance for sick kicks and they almost fit me....when I'm usually a size 4/6.