That's exactly what happened. It starts with just a few and thanks to social media then you have a sustained piggy pile of whining oreogres joining the victim parade. The overwhelming majority have no intention of buying the clothes and would not have even heard of the company were it not for the bitching in their friends of the fupa support groups on Facebook. Bottom line they just can't stand that somewhere in the world some person or company doesn't cater to them and is passively telling them "you're just too goddamn fat". You put a person's face on the company like previous America's Sweetheart Kate Hudson and it becomes a ripe target for this self righteous bullshit from the planet patrols.