A similar thing happened when a bus company in Cardiff ran an ad on the back of their buses featuring a hot women with the line "Ride me all day for £3".  Cue the feminist outrage at the misogyny, sexism and ties to "rape culture" of the advert despite the fact there was also one with a hot guy and the exact same wording!  Multiple news outlets (inc  7ff8  luding The Independent and BBC) ran the story making it seem like they only had the woman advert, completely ignoring the male version and skewing the story massively, it was ridiculous!