Not sure about the FB page, but the reason everyone loves it is because the main character, Al, is constantly insulting non-traditional women. Their neighbor, a short but fit SJW with a beta but gorgeous husband, is the main focus of his focus. So is his wife, who is "trailer trash hot" but worthless as a housewife.  Him and his buddies formed "no ma'am", a men's right/drinking club. He also insults fats regularly, which is funny because he's a dad bod at best.