Meh, in my humble opinion, this is just massive pandering to what is now the majority of consumers.  I think the same would happen if the overwhelming majority of people were creationists and it made or broke banks worldwide -- Google would top-search "evolution not really real" or some shit and it would be not just regional square-state or Kentucky backwater mofos.   I don't think the people who run these mags -- truly run them/own them -- are pro-fat.  In fact, they hate them as much as Mitt Romney appears to loathe "the 48%."  Don't want to deviate into politics now because fuck that I'm tuckered over here -- but it's also the same as Jane Pratt, the owner of XOJane, which used to be a pretty quality site just a few years ago.  Pratt is obviously at the low end of the BMI scale and as one awesome shitlord here whose username I wish I could remember once wrote, she'd rather die in a fire than get fat.  But she now panders to the fat hoes and aggressively polices the comments on XOJane so their fee-fees don't get hurt. It's a cheap, easy way to get the 70-plus percent of fat heifers to stick around and give her clicks and buy what her advertisers are hawking.   Anyhey, my long-winded point is that successful people in general are repelled by fat for logical and evolutionary reasons.  It's all an outcome of consumerism run amok, and mouthe-breathers unfortunately are the majority -- they may not have been fat until the last 30-40 years, but the majority of people have always been low-information, easy-way-out, gorge-when-you-can.  The fit, the humans (the shitlords/ladies, including the unethical fat-enablers like Pratt) are in control and will be as they have always been.  The End of my long (hopefully semi-comprehensible) spiel and good night ~_~ EDIT:  and regarding the fashion mags and sites, there will still be a handful targeted to humans/shitpeople, just as there are mags and sites that go after the very affluent demographic.  I wager that sites dedicated to fitness or niche fashion will use shitlordy sports/professions as covers for keeping out the unwanted fats so that they can sell high-end fashion and gear./okay back to trying to wind down