I've noticed the same thing and it's completely horrifying. The very site I was last shopping on of course still had fats bitching and moaning about how the models are too skinny and they need more REAL WIMMINZ, even though about half of the models on there are either plus size or on the chunky side of normal and would probably never get work as runway models. They have a totally skewed idea of what people are supposed to look like. I guess it makes economic sense to cater to whales, though. Sometimes I fantasize about opening a shitlord store but it would probably close down from lack of business if not from SJW protesters firebombing it.