Jcpenney is alive but not well. The company has been a loss for quite some time now. All the middle man retail stores are hurting due to Amazon and other online retailers undercutting them. There will always be top luxury stores like Saks, Neiman and Nordstrom. As well as bottom feeders like Target and Walmart. But stores like Jcpenney and Macy's are going to be a thing of the past soon. Recently jcpenney tried to redesign their store to appeal to the younger crowd, guess that's not working, maybe they're trying to appeal to the fats now. After all, they're the largest demographic now, literally as well.