Well, they're children. They think that changing the name of something, or saying loudly that a thing is not a thing, makes it true. Just like toddlers who insist they're not tired as they rub their eyes and struggle to stay awake. They don't understand that whatever you want to call it, a thing is still a thing, period. Hence we have grown women smiling as they read a specially-made scale that tells them they "yay" (instead of "weigh," see?) "queen." Like calling 350lbs. "queen" means it's somehow not 350lbs. The concept of object permanence, or that other people have eyes with which to see, just doesn't register with them. Personally, it doesn't make me happy to lie to myself, but I'm not a child, so...