They had to. Originally when they started the campaign for real beauty they got accused of the standard body shaming, disability and white washing bullshit. Dove caved probably for the exact reason of monetising on the majority of the market place: fatties. They did have a one good campaign, where women described themselves and someone drew what they said Vs someone who just saw a picture or them or something. That was powerful and more about how we should stop being so critical of ourselves. The rest are shit.