The adverts were removed because the contract with London Underground expired and the campaign was over. They were ruled not harmful.  Even the eating disorder activists can't explain exactly why they're bad, just some shit about "harmful toxic images." The entire campaign backfired, with Protein World making at least an extra million pounds in sales due to the publicity, Renee Somerfield (model) is georgous. Arjun Seth (CEO) is a babe.