They think it makes them look "alternative." Did nobody inform them that piercing is now very mainstream (save for the heavier mod work out there) - and I say that as somebody with 25 of the things? Nose piercings are kind of having a moment (kind of like navels in the early aughts and eyebrows in the 90s) but on fats, they think they make them look "quirky" or "cute." Nostrils are bad enough, but the septum is the one that really gets me - nothing screams "bovine" quite like a septum piercing on a fat. I need to actually hold in the urge to moo when I see one.