EXACTLY!!!!  But of course they wouldn't accept such an argument, they're utterly unable to accept reality (hence the origins of this stupid vanity sizing).  I think @Phillyshitlord's totally right, they'd flip if stores decided to return to inch based measuring. But maybe it's something worthwhile suggesting to stores... Though I doubt they'd do so lest they lose their fat ass offended customers. (Plus, can 100% envision fatties with supposed anorexia claiming inch based measurements will prevent them from 'recovering'. Ugh. This fucking world.)