This exactly. In the area where I live it's all sports clinics, fancy gyms, yoga studios (which are huge), nutrition stores. Every grocery store is filled with overpriced organic options, gluten free stuff. Even the bakeries have low-cal and gluten-free options. People around here don't think twice about paying two dollars for an apple or something. Corporations don't "want" HAES, but they will serve it up on a platter if people buy it. Basically corps are made of people, and if people are hams, corps are hams.