I originally thought I liked that, too, but I think it's more a direct result of the realty of their seating system than deliberate shitlording. I'm pretty sure the airline doesn't have assigned seats, and although I doubt anyone would opt to sit next to a ham if given any alternative, I'm sure there's often at least one bigger ham for every one that bothers to buy a second seat. In that situation, how (other than by using a little "reserved for such-and-such fatty" sign) else could the more socially-responsible hams prove that nobody was allowed to take the second seat?