The dead zone is real. I don't do keto (tried it, it didn't go well, now I'm mostly veggie). What's "funny" is that with diets that are basically opposite we have the same problem: most of the store is useless. Asked a stocker if they had couscous one time, he takes me to some boxes of processed crap (with tons of chemicals and salt, of course) and says "Here it is!" I said: "Uh, do you have any that's, you know, not in a box?" He says, "Do you have something against boxes?" I stared at him dumbfounded. "I'm cooking it. I want the plain ingredient, not an instant mix." He looked at me like I was crazy. No, he wasn't fat. (Although with that mentality he will be.)