I forget if it was Barbie or another one but she did have a large following prior to being signed. Social media is the new go to for any casting agency these days (whether it by music, models, actors, designers, anything). She is largely influenced by Tess who started a fat Instagram hashtag that went viral. I believe that gained Barbie some traction. Tabria Majors is another one. She was a wanna be "plus" model and got in good with Skyy John (TipsyBartender known for GORGEOUS women), gained a fan base and was signed nearly immediately.