Why I love resolutioners (and you should, too) I know they're annoying as all hell for the next couple of weeks, but they subsidize us. By buying a membership (to save money, dontchaknow) which they will use a few times and then never again, they pay for something they don't proportionally use, which keeps the costs of memberships down for actual humans. Better, they often don't cancel so they have a gym membership to virtue-signal their hard work (and 'proving' that their fat is guhnetiks) Planet Money breaks it all down: PODCAST Episode 590: The Planet Money Workout Tl;dr: fats giving humans their money