We are absolutely one of those "we loan to anybody at high rates" firms. Basically if you're over 18 and have an income, you qualify. Even if that income is a benefit (I think it's called welfare in the U.S.) Depending on your income you qualify for a certain amount, most people only qualify for a few hundred dollars and the repayments are direct debited from their account on the same day as they are paid so it's unlikely that they will miss a payment.  Essentially it's a big money making scheme for people who aren't in a good enough financial position to get a loan from a bank because of poor credit. It can be pretty rough. If they don't pay it back after a certain amount of time it gets sent to debt collections and they deal with it for us.