Seriously. And it's not even difficult. Once you get the hang of it, knowing how many calories are in things, and what's probably higher in fat and sugar is something people should be able to at least guestimate or ballpark pretty well by looking at something. I agree with what someone in this thread said about a muffin being 2.4 servings being odd, but maybe that's a hint that since it's a giant Costco size muffin or something, maybe these fattit slobs shouldn't eat the whole thing in one sitting!