Why are clothing sizes clearly targeted at hams? Just went shopping for some new fall outfits. While I wouldn't say I'm obsessed with fashion, I do like my clothes to look good (as it they fit to my body, without acres of extra material flapping in the breeze). But today was fucking ridiculous.  I'm a 6'0", fairly muscular guy. I have a 31 inch waist, and wear a 37.5 suit.  So why the fuck does that put me into size SMALL for essentially every brand out there? Is this really what we've come to? Who the hell is a size Large made for? What planetoid needs an XXL?