Yes! I came here to mention the same thing. I've always dyed my hair black my whole life but recently, as I turned 30, I decided I suddenly wanted to be blonde. The black has pretty much faded out about a year ago, but I have a lot of work to go. Olaplex is a goddamn godsend. My hair is almost where I want it, a kind of ashy blonde, and it's still super soft and healthy. I had to spend a lot of money on it, but when it comes to my hair it's worth it. Almost $250 at the salon, and I also got a little bottle of the Olaplex to take home for $50 bucks. Worth it. I mean, I don't spend $50 a day on food like these fat fucks so it's nothing to me.