The largest demographic for this product will be obese people who want to drink Ranch dressing at work but don't want to get caught with their mouths around a whole bottle (some things are still socially unacceptable). They can now claim the dressing is for their "mythical salad". Meanwhile they will simply drink the dressing straight out of the packet and get obesier. Also they will carry these in their purses and man pouches so they can get their "Ranch fix" on the go.