The funny thing is the app mostly fills a gap in the market that taxi companies just ignore. People don’t actually want to pay some college kid to drive them around. They want to be able to go to any city and call a cab from their phone. When that cab gets there they don’t want to sit in a pile of vomit. Pretty simple. I think the service in general is great for the elderly. They don’t always have access to public transportation, especially in smaller cities.