Barbie is suffering in sales, I'm around little girls ranging from 3 to 14 and not one is a "Barbie girl." They've lost ground to cooler dolls, Bratz were the first now it's Monster High and Ever After High dolls. When my oldest was little Barbie still was kind of popular with their new movies, but the popularity of Barbie has been fading for around 10 years now. With all of the little girls I'm around I have maybe seen 1 or 2 Barbie dolls, and years ago I saw dozens and when I was younger, hundreds. I think this is a desperate attempt to regain some popularity, but watch and see if the fat doll is the one that sits on the shelf.