It's been an MTA campaign in NYC since I've been a little kid. They did a refresh after Orlando though under what must have been a 12 hour deadline and whoa-boy is it a fucking nightmare. http://assets.nydailynews.com/polopoly_fs/1.2571331.1458526459!/img/httpImage/image.jpg_gen/derivatives/article_750/ads21n-6-web.jpg