They fade to a silverish colour over time, so they aren't as noticeable. I got through pregnancy unscathed, but have stretch   35dc  marks on both my hips from puberty. My husband says he can't even see them, so I guess that's good. I know they're there though. PS. Check out Bio Oil... I used it twice a day throughout the whole pregnancy and didn't get any stretch marks. I'm also using it on my incision scars (once the outside had healed)