That's the thing though! As most humans know, you start off cheap and then invest in better equipment once it'll actually increase your performance because you know what the hell you're doing. These fatasses basically think they can buy better performance without putting in any of the work. I'm sure your $X000 mountain bike is not the first bike you've ever ridden as an adult, just like a race shirt or shoes for ultramarathoners should not be the first one worn by some fat fuck doing C25K. It's like a cargo cult with fats; they think having the same toys as someone with achievements under their belt must mean they themselves are accomplished too. It's ridiculous, like everything else they do.