The fact that TED's fine with lending their name to it means that they are the same to me. The idea of tainting a brand is almost absurdly venerated these days. That they're fine with making a profit by selling their reputation says a lot about how much moral integrity they place on it. If you rent out your drivers licence to someone in full knowledge  that they're about to commit fraud in your name than you're just as much to blame as they are.