I don't even understand the logic behind it. I mean, when someone is talking to you, they aren't going to talk about you in the 3rd person, they're going to say "you" or use your name. Pretty much the only time when someone is going to refer to you in the third person is when you aren't around, so you aren't going to even know about it. I guess it's just another one of those things these obeasts do to try to make themselves feel like they have control over something in their miserable lives.