Honestly, I've already decided to do something in this vein. Taking money from intelligent people is hard, taking money from stupid people is easy.  I was thinking about this the other day when I was at a doctor's office that was part of a larger medical center. Adjacent to her suite was another one offering cosmetic services. In front of their office was a six foot tall poster. The top half was someone doing sit-ups, the bottom half was someone getting some kind of laser-magic-fat-blasting-whatever service. It was captioned something like, "Why do crunches when you can get rid of belly fat with laser-magic?" (Obviously it was in marketing speak and sounded better than that.) Anyway, I saw it and couldn't help but laugh out loud at the stupidity. The entire ad is predicated on the idea that you can "target" belly fat by doing sit-ups. Fats eat this crap up. They're the ones ordering ridiculous machines on infomercials that "target that hard to get rid of belly fat!" I realized it was time to stop trying to build a real business, and time to just build something that caters to the stupid majority. I've already got a concept and everything. The only part I'm struggling with is that it requires me to be seen by / interact with the fatties buying this crap. I am clearly not a fatty. I'm worried that they'll see me and go squealing for the hills. I've never been fat. I can't drag out some 10 year old picture of me and wave it around and tell them I'm a success story or something. I'd briefly considered hiring a fat to be the "fat face" of the company but we all know how hard they work, so I really don't want to do that.