I think we will eventually see a similar thing to what happened to smokers  Or with tanning. It's not totally dead, but close enough. It didn't even require any real awareness campaigns or anything. The information was out there and we just saw the skin condition of the generation that had really embraced tanning. And young people just didn't want to end up like that so took the necessary steps.  I'd be very surprised if western eating habits survived a generation dying in their 60s. Even more so when the internet provides so much visibility of the world. When everyone's parents are dropping dead so early and you see tons of people remaining athletic into old age in communities with better eating habits? Delusions about HAES can only put up so many delusional walls. And young people tend to rebel against their parents ideologies on even the slightest justification.