Self-love is narcissistic though.  Taking selfies, talking about personal beauty/features, that's horribly narcissistic. What fatties so desperately want is self-respect, and starting the effyourbeautystandards movement was an attempt to force others to respect them in an attempt to develop their own personal self-respect.  But they're not able to respect their worthless selves, and nobody else is willing.  So their true narcissistic selfishness shines out brightly like a beacon of hopelessness as they claim "self-love" over "self-respect."