Look up a product called Phillip Kingsley Elasticizer Extreme. It's pricey, but worth it. Apply to hair, leave on at least 30 minutes--the directions say like 10, but that's not long enough; I've left it on for several hours before, the longer the better--wash and condition as usual. I'm a regular bleacher--have been for over twenty years--and after using that, my hair feels like it's never touched chemicals (honestly). If you can't find it/can't afford it, Nexxus makes a good hair mask/deep conditioner, too, and it's quite a bit cheaper (I can't always afford the Kingsley myself). Again, the trick is to leave it on a good long time. Cover your hair in plastic and just go about your day/evening, and rinse when you get around to it. I also like to use a good leave-in conditioner and apply coconut or argan oil on the ends while my hair is damp. *I do not work for and am not associated with Phillip Kingsley, I just swear by that product.