Just by looking at those pics I see several points of weakness in the design that mean these cycles will not hold up to regular use by fats, but maybe the company knows that fats won't really actually ride them because, you know, that actually takes effort.  1. pedals: 1/2" spindle and probably mild steel = bend  2. cranks: one piece probably mild steel = bend  3. 7/8" seatpost diameter = bent post and/or cracked/broken seat tube  4. 1" quill stem and steer tube = bend/crack/break.  The ONLY thing heavy duty about these cycles is the fact that they have fat tires.  source: life long cycling fanatic.  My guess is that ownership/management might actually be shitlording for $.