It's easy for us because we're used to their tricks and the tell-tale signs. Unfortunately there will be guys out there who fall for this crap. Edit: also it just occurred to me that, in UK terms, seeing someone like her in the wild would be a "wtf" moment for the non-planet person.  I've no idea how bad it is in the States nowadays, maybe to you guys she's a "meh" compared to other hams, but over here she is a head turner (for all the wrong reasons).