It's a weird subscription model. It's like those $30 a month boxes, only instead of $30 it's $50, and instead of being a random box, you log on at the beginning of every month when a new collection debuts and pick an outfit. If you forget to pick one you'll be billed the $50 and given store credit to use in the future. If you don't want anything that month you log in and hit the "skip," button. I ultimately cancelled because no matter how athletic you are, no one needs a brand new workout outfit every month, and the quality seemed to go down.