Being disgusting is the only way these blobs can attract attention, so they go all out (see Caleb Luna and that shooglet monstrosity). It also happens that being disgusting takes absolutely zero effort, pain or sacrifice. It takes significant amounts of discipline, time, and self-reflection to play an instrument, have a good physique, paint, dance, speak eloquently, apply makeup tastefully, rig sailboats, sculpt, rebuild car engines, or literally anything where people will give you attention for being or doing something meaningful. Being a disgusting blob takes zero effort (shove cake in your mouth, order pizza, snap smartphone selfie) and in the social media days this is rewarded & encouraged by huge crab bucket echo chambers like instaham and reddit.