Project Harpoon-like project? Let's start HASS (Healthy At Smaller Size). A facebook page/tumblr/livejournal (do people still use lj??)/etc that posts shitlord health advice and fat vs fit/sion. Unlike Project Harpoon, the name isn't as outwardly shitlord-y so it could actually stay up for a longer period of time and people may be more inclined to stay and look around.  If anybody wants, I can make the tumblr and make you guys admins.