if they start supporting fat shits with beetus pimples on their asses then I will be forced to boycott all of their shit  Don't hold your breath, it seems like it backfired on them. Hopefully they'll learn their lesson and treat them like the hams they are. I can imagine the minds that thought of this campaign: "we tried to do a body positive campaign and they said we were offensive, let's stop this because they obviously can't appreciate a fucking compliment". I think sympathy for people that don't want to better themselves is sympathy wasted, but if once the person receiving the sympathy doesn't want it, it may help change some people's mind around and "shitlordize" them.