Land whales being used in advertising is a continuous unabated trend which I think will have some consequences.  It will no doubt be proclaimed as a victory of some sort for 'fat acceptance.'  The fact that it's all done for profit will continue to elude the media and fatasses in their evaluation.  The study that shows fat models increases complacency (the dove effect one) towards lifestyle choices will be one of the many reasons why the overweight and obese rates will continue to rise.  I reckon our rates of restrictive eating disorders will likely skyrocket as some are repulsed by all this growth of fat advertising and fat acceptance.  So I reckon the gap of obeasts to normal humans will get larger, both in physical terms and in rhetoric. The 'us versus them' divide will grow as some of the next generation reject it wholly yet will be in an absolute minority as the masses will be developed greatly by using fatties everywhere, as they continue striving to normalising obesity in the media... so it might serve to increase the sentiment against the obeasts, but they'll likely legislate against that. And I'm off on a tangent here so I'll stop. But there's less and less eye candy by the day. Shame really. But fatties gonna fat.