My counter to that would be while the paper is six months ago, while on the world's stage for the conference ASCO emphasized the paper and devoted a section of the conference to obesity. The interview posted above and a majority of news articles were released during the conference. Publishing earlier allowed for academic scrutiny and/or support and helped steer the direction of the upcoming conference towards obesity to make a larger international impact. Plus in the conference is devoted to research that occurred within the last year, often ongoing studies are updated with new data and continually presented at conferences, which allows this paper to retrieve even more data as others cite this paper.