I think you've got a great idea, but I'll take it a step further.  We need to take to social media this effyourmakeuppatriarchy thing and rope in all the fat activists into it! Get them to believe that makeup and cute clothing and doing your hair is all a tool of the patriarchy! Real women don't need it!  With all the time they've saved by doing the bare minimum, they'll be able to use for stuffing their faces instead! And as they continue growing in size at an exponential rate, the male population as a whole will spurn them even more! One day, when they see a shitlady without makeup or nice clothing getting all the attention, they'll feel even more rage! Thin privilege! Patriarchy! Triggered! Muh fee- SPLAT  Then drop dead of a heart attack!  But all the world will still cry: HAES!!!-although that shout will have just a little less conviction than it did weeks before.