In my home province, we don't have Krispy Kremes. They were kind of simultaneous with doughnuts, and we always saw the commercials on TV. They looked amazing. One year my aunts were home visiting and brought a box. Everyone was super excited to try them, convinced that surely they would be the best doughnuts ever. They were just so... meh. They weren't even as good as Tim's doughnuts and they were like double the price. Advertising is a hell of a drug.