This, kids, is why it's wrong for modern society to treat being fat as normal instead of treating it with the same negativity with which we view drug addiction, alcoholism, etc.  Being morbidly obese is common in America and therefore we should be accepting and care about "representation"?  So fucking what, being a severe alcoholic is common in Russia and they don't start claiming that cirrhosis is normal and high BAC is good for you!  Withdrawal sure as hell isn't easier to deal with than being hungry.  If it's okay to shame Russian men into putting down the bottle, it should be equally okay to shame American devushkas into putting down the fork. We see "quit smoking" ads of people with emphysema, whereas with weight loss it's all positive (granted, the "check serving size" stuff does a good job triggering the Tumblrinas who blog about "doing a line" of Oreos or think eating two whole cakes = smashing the Patriarchy, and we need more of it).  Why the fuckety fuck don't we have ads of people who lost legs to diabetes and shit?  Scare people out of being fat by pointing out what will happen to you?  We do it with every other addiction but food.