You ask the best questions!  Oh and I've been wondering if they would have reacted at all if it had been a hot fit guy on the ad?  Ads like those are aimed at men both het and homo these days and no one bats an eye.  OH and also:  I seriously wonder, too, if these heifers and their now-millions of jealous fatty followers would have reeee'ed even harder/louder if a hot guy had been pictured next to the hot shitlady?  hmmm