Sez a guy.  LOL.  There is "need" to look presentable and then "need" to put your best face forward.  Have you seen slender, super-hot celebs without makeup?  Which point are they more attractive?  EVEN THE MEN WEAR MAKEUP ON SET.  And the fashionable female face isn't possible without makeup.  People are so used to makeup that they often don't know when they're looking at it, when it's a well-done no-makeup makeup. Pssst.  The celebrities get countoured too, every time.  Just not the chocolate bar contouring that, when you add a filter, magically makes cheekbones in low res pics where no cheekbones really are.