I love my Fitbit, I think it can be a great tool for getting in shape/maintaining good shape. I use it mainly to track my heartrate when doing long-distance running. The fact that it notifies me of texts and calls when my phone needs to be on silent is great too. That being said, Fitbit is such an enabler of hambeasts who think simply putting one of their wrist is a step towards being healthy. Well it's not. Neither is walking 15000 steps everyday. Walking is NOT exercise it's a normal daily activity akin to breathing. These butterballs need to realise that our distant ancestors used to run, not walk, run for days at a time chasing animals.