I would like to add that right around that same time is when the "report" was released that fat was our arch enemy. Suddenly skim milk was in everyone's fridge, but the skimmed milk fat created an abundance of cheese. Suddenly cheesy everything, cheesy hot dogs, stuffed crust pizzas, extra cheese pizza options etc. I remember $4 cheese pizzas at Little Cesars and the Pizza Hut stuffed crust eat it backwards commercials. Marketing the "real cheese made with milk, not made with oil like those other cheeses." We soaked that right up as children and suddenly we were addicted to pepperoni and cheese pizzas with giant colas.