I'd have a lot more concern if there was much point in  digging deep into me. Anyone who's both not fat and at least somewhat fit long term is already such a low percentage of the population that there's limited point in marketing to them. But add on getting the majority of one's food from home cooked meals rather than packaged and you're pretty much worthless to them. When someone is demographically around two or three percent of the population and have very different spending patterns there's not much point in wasting money chasing you.