Chocolate, is it really? Hi, long time reader, first time poster. I saw a post about fats and chocolate and it reminded me of a description of mass market chocolate I once saw. I buy Lindt 70% dark chocolate, takes me about 2 weeks to eat a bar, it's rich, it's chocolatey, a little goes a long way. It's designed to be savoured a little at time. It is actually real chocolate, made from cocoa. It's expensive because it's made from cocoa. In my office when the chubsters return from vacation with their treats for their fellow fatties it's always the cheap nasty mass market crap that gets mislabelled as chocolate they bring, the stuff loaded with crap and sugar. It's frankly horrible, try to eat it slowly, it will cloy and congeal on your teeth. It's not designed to be savoured. It's designed to be shoveled into face holes ten at time and to deliver a hit of sugar. All the really big brands are the same, cadburys, Hersey, nestle, etc.  But I digress, because you see this stuff isn't chocolate, this is what accountants and marketing departments want us to think is chocolate. Let's all start calling it what it really is, High sugar chocolate flavoured margarine.  In fact there must be other literal names we could come up with to put fats off their favourite foods. Big Mac: 2 slices of fried ground cow served in a bun with added fast processed orange milk topped with a high sugar, high salt, fat emulsion dressing? Mmm. Can you think of any more?