Protein World's beach body ready: one of Marketing Week's top campaigns of 2015 It just warms the heart that despite the complaints, the defaced ads, the change.org 40,000 signatures and the obligatory white-knight regulatory ban, commuting London shitlords got a little welcomed eye bleach on their dreary daily commute, smelled the buttery whale tears - and - Protein World tripled their sales. There is a god. From MarketingWeek: "...The ad, which promoted the brand’s slimming product and featured a woman wearing a bikini, received 378 ASA complaints after appearing throughout the London Underground, while a Change.org petition calling for the ad to be removed received over 40,000 signatures. Commuters also defaced many of the ads and took to social media with the hash tag #EachBodysReady to express their anger. After an investigation into the complaints, the ASA decided that the campaign was not in breach, concluding “the headline and image were unlikely to cause serious or widespread offence.” However, the body did ban the ad due to concerns over “health and weight loss claims made in the ad”. In response to negative tweets about the campaign, Protein World CEO Arjun Seth wrote that “sales have tripled and the PR department just got their bonus”...