There is a theory that whenever feminists managed to make things better for women, another new hurdle, problem or obstacle gets placed. It was the whole make up and fast fashion thing after women actually got to work to make it harder for them and now that they managed to push that hurdle a bit, it's the weird men who don't want the status quo to die and thus invented the new woke™ kind of sexism that fit with the desire to make the world a better place a lot of the people have nowadays.