I'm not a big fan of water myself--sorry, this is kind of gross, but I have a deviated septum and hence a slight postnasal drip, which means plain water can taste slightly unpleasant to me--but that's not the water's fault, it's mine. I still go for it when truly thirsty, I still won't refuse a glass, I still don't bitch about drinking it, and I still make sure I drink one or two glasses of plain water per day, every day, to compensate for the energy drinks I otherwise consume.