Will they just continue to add zeroes, or will they just go full retard and start using negative numbers?  There's no place for them to go, really. There's enough REEEEEEing over size 0 and 00 because they "promote eating disorders," so manufacturers really have to come up with something new. What needs to happen is for a brave company to go the "boutique" route and simply create stores for the now human-sized minority. We've come full circle. It used to be the fats who had special stores, now humans need them.