I know it's going to sound stupid but there is a huge issue with the "normalization of pet obesity".  This doesn't sound stupid, we already have this with humans and talk about this on here all the time. People these days have no idea what a healthy weight is. You get people in the overweight BMI range being  told they are too skinny. You got people at the high end of healthy being told they are anorexic. You have parents who see their obese children as  being 'normal weight'.  People have lost all perspective when it comes to fat.