It's about control of language and thought. No one is actually offended except maybe some useful idiots. They want to get inside your head and make you say/think or not say/think something according to their ideology. They will keep pushing to see how far they can program people to speak and act in contradiction to what they know to be true. There is a really good quote on this that summarises it better than I am:  Political correctness is communist propaganda writ small. In my study of communist societies, I came to the conclusion that the purpose of communist propaganda was not to persuade or convince, nor to inform, but to humiliate; and therefore, the less it corresponded to reality the better. When people are forced to remain silent when they are being told the most obvious lies, or even worse when they are forced to repeat the lies themselves, they lose once and for all their sense of probity. To assent to obvious lies is to co-operate with evil, and in some small way to become evil oneself. One's standing to resist anything is thus eroded, and even destroyed. A society of emasculated liars is easy to control. I think if you examine political correctness, it has the same effect and is intended to.