The idea is to exterminate the knowledge inside us that evolution has programmed. Suppress all natural instincts and replace them with lies. You suck them in because the lies are always pleasant. Get people comfortable with the idea of always standing by a lie and they will continue to believe all the lies you want to tell them. How are you able to tell what's true and false when you have done away with the natural mechanism for deciding? All that's left are rules and laws created by corrupt officials. We need a return to the chaos and suffering that built our genes.