Presumably this is Planet FitnessFatness. An American gym chain that has realised that there is money to be made by signing up as many fat lazy people as possible with selling points being; it's by far the cheapest gym, free food (including "Pizza Monday"), and clamping down things fat people find intimidating, like people who lift grunting with each rep. It's an amazingly successful business model, because not only do fat people only spend 0-4 hours a month in the gym (letting you sell far more memberships for limited space) it take more effort to cancel than $10 a month is worth for a lot of people, so they have a whole herd of people who stop going, but don't cancel their membership "just in case" (they want some pizza). It's a morbidly fascinating that they are so successful, but on the plus side, it means that you can get membership at a gym with branches everywhere for only $10 pcm because the lazy fats are subsidising it for you.