The funny thing is, cheekbones are sort of important for the role of Elphaba because they help the make-up not look so flat. Most of the performers chosen to play Elphaba have prominent cheekbones. This ham seems to be using the same type of make-up the real show uses (Mac chromacake) so it's hilariously funny to see she has to paint on cheekbones...to make it not look flat.