I wonder about this. The other day I saw in the store "Milk Chocolate Flavored" bunny rabbit candy. It was much cheaper than real chocolate from a chocolatier. Made me wonder if part of the problem is years of eating shit that doesn't satisfy their dopamine is partly to blame. They buy lots of cheap food to get the "hit".  It ends up costing way more to get buckets of bad food rather than pay for premium food.