Yeppers. Might've been a little longer. Either way, my theory is that it was all a publicity stunt. Having a product label endorsement or a brand of your own is like the entertainer's version of regular people having a hobby. This way, she's got something for which she could advocate and rake in some cash. Gotta have weight to lose in order to claim weight loss success. I dunno, just a theory. I'm more of a Taylor Swift fan anyway.