This is as hilarious as it is awesome. Fats are killing themselves and playing the victim, trying to fit in with other victims and people under unfortunate circumstances which are outside of their control - which we all know to be bullshit. So what the geniuses over at JDRF essentially did here is present the fatties with a means to kill themselves (that's all that needs to be done, they gobble it up - literally and figuratively) and use the money to help the truly unfortunate who might be otherwise less likely to get help due to all the fat people sucking up resources with their self-induced slow suicide ailments.