Because fats are their main customer base  I'd really love to have some solid stats about their customer base. I saw that they have a couple physical locations with their "scoop shops". Unscientific as it is, I was hoping for some random pics or videos to gauge the size of people eating there. But most of what I found was from promotional material. Either from news stories or halo top's actual advertising. Both pretty much useless for judging a customer base because it's a safe assumption that footage or shots were carefully done for marketing rather than as a reflection of its reality.