And they're never called out on it because most of the more well off people reading that kind of thing are too lazy to cook. So they're equally unaware of how much it costs in terms of money and time to cook various meals rather than to have someone else make them. It's a point that they just never seem to grasp. Their healthy meals aren't expensive because of the ingredients, they're expensive because they're paying for someone else to make and/or store it!