I think it's more of a case of them looking at 'hot' women and thinking 'I want to look like that' but instead of putting down the fork they pick up the plus sized dress. I'm a non-fat square shape (my chest is about the same size as my hips and waist, with only a 2 inch difference) so strapless dresses or shirts don't work for me either. Unlike a fatty, I don't blame the designer or genetics or a skygod.