Unfortunately, it doesn’t seem like there’s much we can do  Realistically, I think that there's only one thing that we can do. And that's serve as a good comparison for the next couple generations. It's going to take a while for it to sink into our culture. But people grew up hearing that smoking was bad for you and getting to compare the health of smokers and nonsmokers. Similar thing with tanning and skin health. The best and probably only thing we can do is care for our health as much as possible so that people get a good look at what that provides as people age. And as a comparison to the majority who aren't taking care of their health. I mean one of the big things that got me jogging is seeing the old ladies going at it. I think that the comparisons are going to become even more extreme as the oceans of lard expand.