Yes, when they say losing weight is expensive they mean: paying for a gym membership they don't use, paying for organic food, driving to the speciality store that sells the special extra organic food, buying healthy food they don't want to eat and is just left to rot in the fridge, buying enough healthy food that they still eat the same amound of calories as before just different ingredients, paying for work out classes they don't do properly anyway, buying workout equipment they don't use more than a few times, buying diet shakes etc but still eat enough regular food to not be in a caloric deficity, spending time to workout but still eating too much so not losing weight, spending time reading about weight loss, buying weight loss pills,  probably lots of other stupid shit. So basically dumbasses trying to get the effects of being in a caloric deficiency without needing to be in a caloric deficiency. Idiots that don't get that weight loss is not just free but something you can use to save money.