American laziness and incompetence. If they can get away with having 60% of the product made of a simple hardened solution of powdered sugar and food coloring, that’s what they’ll do. I mean I wouldn’t be surprised if you go into Walmart one day and find something called cake that is just a cylinder of 100% frosting. The FDA will probably have to come in and mandate that products marketed as cake must consist of at least 25% leavened flour in volume.