"why does Buzzfat even exist?" From the wiki...  In April 2015, BuzzFeed drew scrutiny after Gawker observed the publication had deleted two posts that criticized advertisers... An internal review by the company found three additional posts deleted for being critical of products or advertisements (by Microsoft, Pepsi, and Unilever).  And  BuzzFeed received 75% of its views from links on social media outlets such as Pinterest, Twitter, and Facebook. BuzzFeed's video series on comfort food, "Tasty", was tailor made for Facebook, where it had over thirty million followers as of January 2016. The channel has substantially more views than BuzzFeed's dedicated food site. The company also runs "Proper Tasty" about British food.  So yeah, fatties talking lots about food and food companies that can't ever be criticised.