In the end, they live in a very insular, tiny(sorta) world. I'm sure if you asked your average Joe-Shitlord on the street what a tumblrina was or who Tess Monster is, I highly doubt they would know about it.  The issue lies in the fat that they are spreading (teehee) into what I guess you could consider is the 'main stream'. Thankfully though, most people are going to see straight through their self defeating theories. The comfort I take is that these people will all be dead before my Grandchildren walk the earth.