Case in point: studies show infants stare much longer at attractive faces.  And the underlying traits of attractiveness, such as a WHR between .6 and .7, vary very little across disparate cultures.  They aren't something a "blank slate" sociologist could condition people out of by changing society (notice how #EffYourBeautyStandards's spokescreature Tess Monster photoshops her waist to be smaller, thus giving her a lower WHR).  There does not exist a culture (including the forcefeeding Mauritanians) that prefers women with a predisnone/PCOS fat distribution and without a semblance of a waist. It's hardwired into us.  It's not something we can control and it's bullshit to shame people for this natural instinct as if they yelled at you or something.