Shitlording works I don't know whether this matters, but I work in corporate environment. I have a co-worker who I go to lunch with almost everyday. He is borderline fat. No double chin or fat rolls, but a visible belly when he tucks his shirt in.  Couple of days ago we were walkjng back from lunch and we saw a really fat guy with a gigantic beetus cup filled with dark colored beetus juice. So I say to my computer worker, I don't know how these fatties aren't ashamed of walking with 500 kcal drinks in addition to a humongous bag of food. He immediately touches his belly and says, "I need to lose weight as well".  The very next day he went and got a membership at a gym. Although I am not sure he will be going there regularly or whether he will lose weight, but at least I pushed him over the line by subtly shitlording.