When I was looking for our engagement ring and wedding rings (my husband let me pick lol because I said I wanted something nontraditional and didn't want him to get something I didn't like just because it cost more, I wanted something that was cheaper and pretty).  We went around and explained our low budget.  Most the jewelers were rude to us when they heard that.  Most didn't care.  One did, and they got our business for our wedding rings as well.  And now two necklaces as well.  We swore off the others in total.  But from the first purchase to our most recent, they have never treated me as less than a VIP. And it has ensured our complete devotion.  Sometimes I go into their store now just to say hello and the people there are awesome, they asked to see wedding photos, one sales person during a slow weekday showed me pictures of her cats (she shows them), etc.  I've gained a jewelry store and several friends in truth. That is now my standard for business.  And if people are rude I leave that place of business and don't shop there.  Brookstone , in our local mall, is one of those places where they are always rude to me.