You could put up an ad that just says "Overconsumption of food hurts more than just you", or simply "Eat responsibly", and fat people would still endlessly lose their shit.    The supposed outrage over stuff like this is not about anything else but being a fucking child and throwing a tantrum at the slightest suggestion that choices come with consequences.  That's why they say the ad promoted an "unrealistic body image" or whatever.  What they're really trying to make everyone believe is that they're not responsible for what they've done to themselves.