The difficult part is that there is so much revenue tied to the food industry, like astronomical numbers all floating around keeping businesses up and growing, and even supplying a healthy amount of tax money. Say steps were taken to make people only consume what they need. Seems to me most Americans consume about twice that or more, deathfats certainly goes beyond. Suddenly the market would be cut in half and the industry would suffer enormously. Prices would be raised sure, but most of the product wouldn't be sold. Millions and millions of jobs would go or become downsized. The revenue in circulation would shrink to a fraction of what it was which could even devalue the currency. I believe no matter how well educated and aware of the dangers of obesity a public is, the industry will find a way to offer a deal it will accept. In order for anything to change I agree that the industry needs to be pushed in a certain direction, but something else need to replace it from an economic perspective. Or it would cause a depression of Tess holiday proportion.