Rutter and a colleague, who works at the plus-sized clothing company Navabi, thought they should turn the idea of handing out positive cards into action since they were able to do so. With the help of Navabi’s chief marketing officer Dan Barker, Rutter was able to print out 200 cards that said, “You look great!”  Because that's not a set-up at all. They probably made the Overweight Haters Ltd. cards themselves, then ran to the media saying they were going to distribute "positive" cards to get attention for themselves and/or their place of employment. Besides, what would you do if you were handed a mean card on the subway? In Toronto it wasn't uncommon to get someone walking up to you and handing you a pamphlet or a business card on the subway... that's why they put garbage cans on the platforms. If I was given a card that told me I was fat, I think I'd have two choices; either throw the card away, or take a moment to reflect and say, "gee, I really am a fat fuck, I should do something about this." I wouldn't go REEEEEing all the way to the media like an attention whore. But then again, I'm not a narcissistic pig.