I like the appearance half way through of a fatter cheesecake in red. It really is ridiculous. I've been using that word too often here and seemingly ridicule they either ignore or fail to see is being compounded here by its viral nature. The act of claiming the insult as a way of "that'll show em," further concretes my belief that self-stigmatisation has an allure all of its own in order to be a special snowflake on social media for your 15 clicks of fame. Maybe it thinks it'll become famous n fat with this cheesecake somehow.. maybe sponsors... (Tate n Lyle share price dropped today again... sugar needs a new gimmick, it's been in the doldrums)...