All those who weigh over 350 pounds are invited to unlimited free food provided they weigh themselves on an electronic cattle scale affront a cheering restaurant crowd.  Owners have to be shitlords who are like "well if society doesn't want to try and fix this problem, let's crank it up to 11"  Edit:     "Patients" who are unable to finish their meals are subjected to brutal spankings publicly delivered by one of the Heart Attack Grill's attractive nursing staff.  Eww. Those chicks must have lower standards then street hookers.