I see it in every day life. It's quite sad too, because these people will never understand how diet & exercise fit in holistically. I'm not one to say food only equals fuel, I am an Epicurean. However to me that now translates to quality, not quantity. I'd rather have really excellent food in small portions than garbage greasy crap. It's interesting how the body/brain gets re-wired for that. It does require some dedication to the cause.