if we truly want to protect a generation of children from a life afflicted by morbid obesity and diabetes, we have no choice but to humiliate the feckless, the weak-willed and the uninformed. So why do so many Canadians continue to booze their lives away while the diminishing cohorts of tobacco addicts are out in the cold, huddling in doorways, shunned by polite society and sharing the pavement with homeless people? Deep down, we know why smoking is in decline and it instructs us in the best way to proceed with sugar. If the government wants a quick revenue win, by all means tax colas and chocolate as well. However, if we truly want to protect a generation of children from a life afflicted by morbid obesity and diabetes, we have no choice but to humiliate the feckless, the weak-willed and the uninformed. So, carry on giving hard stares in cinema queues.