I think this was part of a smear campaign that other fast food companies funded to bad-mouth Chipotle and make themselves look less bad by comparison. I wish I could remember the name of the PR guy that is doing this, but he's done interviews tha  7ffa  t are on YouTube. Basically fast food companies threatened by the "all natural" and "cruelty free" image that Chipotle was brining to the mainstream along with its massive popularity, which was a threat to the shittier quality fast food chains. Hence, the "Chipotle makes you fat" campaign. It really comes down to calories and your choices at ANY restaurant. You can build a hugely caloric burrito just like you can build a hugely caloric McBeetus meal. But, the idea here isn't to make people think but to feel "Chipotle = bad"