Because of the idiotic pervasive myth that people can just be "genetically fat," these hams just want to buy this gear to fake-signal to their friends that they're active, without actually doing any activity. Then, they believe all blame is absolved from them for being hogs because they're "trying" and if they can't lose weight, it must just be "bad genetics." Kinda genius of Nike to pick up on this trend and milk these cows for their McBeetus-bucks. They know full-well no 3X ham is actually going to be doing anything remotely active.