Sugar is like any other drug in that you build a tolerance for it. While your insulin spikes continue to get worse, the tolerance the brain and taste-buds build up encourage the abuser to increase the amounts they need to get that same effect. The ham-beasts compensate for this tolerance by constantly increasing the sugar content. Instead of 1 teaspoon per 8 oz of tea, drinks don't "taste good" to them unless they have 2 tablespoons per 8 oz of a beetus juice like Mt. Dew, Surge, or SunDrop. Eventually the home-made sweet teas and lemonades made by a hambeast taste nasty to normal people and the hambeast just brags about being more "southern" than anyone else.