It is a brilliant marketing move. Outrage is a great way to spread the word about a movie (or anything else it seems in these times). I think they did it on purpose, expecting this exact reaction, because the SJWs have been harping on this Wonder Woman for some time now. First it was the "Muh hairy armpits, why does Wonder Woman shave her armpits! Misogyny!". Then it was the star of the movies support of Israel. Now its this Protein Bar outrage. There is a big SJW backlash right now and I think they are betting on that, to get people to go see this movie.