it's 'grass fed' which means the calories are the same as grass! I can eat all of it in one sitting!  That's a good tip. My nutritionist said I shouldn't be craving sugar as much as I do, but I think my cravings as similar to my nicotine cravings: I quit smoking three years ago but I still want one like all the time.   This is funny to me, I grew up smoking (yes as a child), and quit when I was ~19. I have 0 cravings, ever.