Totally agreed, these (sometimes clinical) sympathisers think they're helping... but are either accidentally or deliberately accentuating a relatively simple set of societal and personal solutions/principles into a complicated mess. Largely I think to justify their work, or their product/company. Fitness: exercise more. Medical: buy our drugs/research/surgery. Nutrition: buy our diet.  And, yup, WLS isn't the golden ticket that they think it is.