They definitely have a good selection, they do try to put you in more of the higher end shoe first, and then work their way down.  As far as competition, we can do things they can't. Our club hosts a yearly St. Patty's Day pub run for one, and we don't have a membership as far as the club is concerned. We just hope that when you do decide to get a new pair of shoes that your patronage helps support what we like to do. It's not easy with a bigger fish in our pond, but we definitely have our loyal customers.