I have a thought on this. Men, in general, care less about their looks than women. I look at $25 jeans and think, mmm I think I can hold out a bit longer. Since fat men are lazy and buying beetus juice and MMORPG subscriptions buying jeans are low on their list of priorities. So the business model is to offer jeans to men of all sizes at low profit margins to entice men to buy. A fat man will look at $40 jeans and say "Fuck that, I'm fat anyway," and wear $8 sweat pants from Walmart. A woman will see $40 "skinny jeans" and feel "pretty" which will improve their self esteem. The company is just preying on the underlying self confidence issues that fat women have. This is no different than makeup. Men generally don't buy make up, but a fat girl will buy enough to keep a store in business.