I used to irritate my roommates in college by reading off the nutrition facts on whatever box of crap they were eating. "Serving Size: two cookies. 130 calories. 6g fat. 21g sugar....." They never wanted to hear it and would prefer to stay in denial about what they consumed. One of them used to go to kickboxing class and then order takeout from the Italian restaurant immediately after as if her floundering around for 30-45 minutes balanced the cheese, fat, and sodium from stuffed pasta takeaway.