Special K gave up on being a "diet food" For those who may not be familiar, Special K is a Kellogg's brand cereal, and there are also Special K bars, shakes, etc. It's mainly sugary processed junk that claims to be healthy and is marketed to fat women. I remember several years ago the advertisements were all about how you can drop a jean size if you have their cereal or bars for breakfast and lunch.  Unsurprisingly, the brand has drunk the fat acceptance kool-aid. Their recent commercial has taken on a completely different tone. The message is essentially women eat anything, anywhere, anytime and that's how we solve problems. There's a strong undertone of fat acceptance. It shows a fat woman "running a marathon." Besides, the commercial is stupid and nonsensical. Just another disturbing sign of the rapid change in American cultural attitudes accompanying the obesity epidemic.  Compare to their commercial from 2010