I watched a short documentary on this place a while back, the owner built the entire business on farming as much money as possible from these gluttons and trying his hardest to make them eat themselves to death. There have been multiple patrons who have had heart attacks while gorging there.  Edit: source interview http://newsfeed.time.com/2013/10/05/heart-attack-grill-owner-proudly-displays-dead-customers-remains-on-tv/