Cancer advert ... with a fat professor. This is a cancer research uk advert: http://youtu.be/hqJB_hlhaBA This is the professor: http://www.cancerresearchuk.org/researchers/professor-greg-hannon Meanwhile:  http://www.express.co.uk/life-style/health/631723/britons-oblivious-how-being-overweight-increase-cancer-risk-despite-obesity-crisis http://www.asco.org/advocacy/asco-calls-new-action-address-obesity-and-cancer obesity the oil that fuels cancer Maybe we should just have a bake sale for some cancer fundraising... again. Let's not remind anyone they're at risk, see everyone... this is a fat professor, everything is a-ok, your weight isn't a factor... is therefore seemingly the continuing underlying fat accepting message. They need donations off the fat masses so it's no surprise the inconvenient truth of additional overweight risk factors are put to one side.  I haven't checked who their agency is yet (cba mainly) but it's so full of sjw, plead for humanity, appeal to emotion... that I just don't care anymore to confirm how fat they are. The sympathy and enabling continues.  Edit:  I was suspect about how clever and emotive their adverts were becoming, turns out they are using this: http://www.thedrum.com/news/2016/02/15/three-cancer-research-uk-and-havas-are-using-software-produce-emotional-content So a calculated propaganda-like technique to appeal to emotion, got it. The masses are being manipulated, who knew?!