The only beauty standard pigs care about "effing" is the one which suggests women should have bodies of a fairly feminine shape, rather than look like beach balls in various states of deflation.  All other current beauty standards (tons of makeup, conventional hair styles, clothes, manicures) they love and espouse because (1) they think it distracts from their trainwreck bodies and (2) they seem to be shallow & appearance obsessed even by modern standards.