Part of what really bugs me about it is that I'm coming at this from a pretty anti-corporate viewpoint. I think it's vitally important for people to educate themselves about the nature of the places they're putting their money into. Ignorant consumers are one of the most destructive forces within our culture. And it's pretty much the norm.  One can argue the morality of it. But the simple fact is that the vast majority of larger companies out there are trying to create a deceptive image of what they're providing. This shouldn't be shocking news in any way. But they always act like it is! Companies hardly even have to work at it at this point. A little extra care with the images on a package, and possibly some marketing that'll help to push both an associated lifestyle and the product itself. And that's it. These people are so eager to believe the food related lies that companies hardly even have to try.