For me it was because he looked like he was trying to look good by some standards, and also because I'm not 100% accustomed to that hipster-ish look yet (even though it's been around for quite a while now I guess).  The woman-style blonde entity on the bottom left is also clearly trying pretty hard, but that's normal for women and doesn't strike me as any kind of special statement.  But the beard and tattoos say "I've got something to prove, so look at me," to me at least, and that's not an appropriate message for a doughboy like that to be sending.  He should instead be saying, "Please do not look at me; I will hide indoors and quietly improve my diet and/or kill myself."  (Either one would be fine.)