Too many companies are scared of the consumer backlash to do it, but it'll happen eventually. Just like protein world made their stand a few months ago, and though not exactly related play-asia called out SJWs over a gaming issue a few days ago, when companies realize the audience that are buying their products are the ones to cater to and not the people whining about it that weren't going to anyway then we'll see a push back against this shit. Till then, be the change you want to see in the world and fat shame away as long as the fatties can't cause you career problems or anything from it.