The paradox of fatty advertising TL: DR less of a rant, more just apathy about the stupidity of this fatty advertising (UK) Previously, I've summarised screenshots and highlighted fats increasingly used in advertising. (Supposed 'representation' of the normal, I guess.) This can also be tied across brands using the same agencies. Seemingly it's so prevalent now that almost every agency is doing some or all of their adverts with a fatty twist. The cheap gambling ads seem to use lots of fats, the bingo adverts too. Now, I feel this is also to appeal to the lowest common fatty viewing denominator. There's even a hammy 'when Harry met Sally diner orgasm' one, which opens panning across an obeast sat in a booth of all things. There's all sorts of piss take ones like the Rebel fatty telecom adverts that make me cringe every single damn time. Gah. That voice. Eurgh.  I now posses a wide range of fat hatred that now extends to brands.  If I sell my abode, I won't even consider using Purple fucking bricks. If I were a coffee drinker I wouldn't buy a nespresso because of fat jack black greasiness next to clooney. That list is expanding like a fat waistline. So, these infuriating adverts are permeating everywhere trying to influence, and normalise obesity and the poisoned fat-list endorsing celebs.  High end adverts for perfumes, fashion, expensive cars etc... all still (on the whole) use models of human proportions, these now stand out to me as great eye-bleach and welcome relief. But they're being rapidly out numbered by fat fucks from supermarkets and other shit that makes me cringe. However, a few other examples to consider... airlines... Not a fat fuck in sight. Cruise holidays... Not a fat fuck in sight. Disney adverts... Not a fat fuck in sight. Heartburn adverts... Not a fat fuck in sight. Exercise adverts... Not a fat fuck in sight. Dating adverts... Not a fat fuck in sight.  They've permeated advertising everywhere that it's now getting fairly obvious who doesn't use fatties instead.  Not really much surprise as to why those examples I've given don't use fatties, but everything else that can is getting the FA treatment. They linked childhood obesity to brand recognition. I think they're hoping PC culture coupled with imagery everywhere will make FA a-ok.  It's doing the reverse for me. Fucking fats. Everywhere IRL, bleating online, and now increasingly across TV.  It's programming for fatties and sympathising sheeple.  FA is corporate as well as individual fat idiots. It's all just about money. But we all knew that anyway.   (And, to top it all the advertising standards agency probably wouldn't even entertain these complaints as valid). "Consumer acceptance" pushed to the masses, those peak consuming fat masses.  "Get money now fatty" *no hidden fees, 1509% APR