There are really only so many ways to say "you're fat". I think not fucking around and just saying it would be the most helpful for someone who actually wants to change? I think the hams who say shit like that just don't want to hear any of it, so they assume everyone else is as sensitive and childish as them.  But yeah, I think it's way easier to tell a guy he's fat either way... Since all of this bullshit with the hogs on magazine covers and what not, it doesn't really help the situation.