I think this is my favourite anti-obesity ad. The thing is, you don't even have to do anything special to get kids interested in cooking. I was just simmering some vegetables on the stove yesterday and my husband was holding our son in a spot where he could see (but was far enough away not to get hurt) and he thought it was the best thing ever! Just being held by his dad and watching me stir some veggies on the stove. I even gave him a wooden spoon to hang onto. Simple stuff like that helps build fond memories in the kitchen, and prevents a heart attack in his early 30s.