They're purposefully misinterpreting the concept of intuitive eating to support their "obesity = health" agenda. Real intuitive eating encourages people to eat until satiety - not the point of feeling stuffed or full, just not hungry and satisfied. It encourages people to eat healthy meals, sit down for meals, and take at least 20 minutes to eat, while pausing now and then to check if you're still hungry.  Intuitive eating does not mean eating an entire cake like these tumblrinas seem to think.