Reminds me of when GamerGate used to fund projects. Here's some things that could be learned from that:   Realistically, you're not going to get everyone to donate. Even if it were something simple like "send an email," you wouldn't get everyone to participate   If you mean "the world" as slanderous media or the hamplanets/SJWs that try to push FA, then you're fighting a lost cause. SJWs and FA advocates are idiots that don't think critically about what they're told, instead relying on emotional reasoning and "feefees." Media outlets that pander to these idiots aren't going to stop pandering to them because covering a single story isn't worth offending and alienating half of your userbase, a half that's almost so gullible that you barely even have to produce quality work to see a profit.   And most of all...  That's okay. The fact is that you're already done more than Tess has by donating even a single dollar. Most of the people who are reasonable enough to be swayed by the act could be swayed by presenting a rational argument of why the HAES movement is based on misinformation and ultimately harmful to anyone that participates in it, with obesity being something that shouldn't be celebrated.