I repeat this observation on here a lot but enjoying good delicious food and deriving pleasure from food are vastly different. Using spices and herbs to bring out the flavour in a perfect cut of a nice, juicy, well cooked steak or a perfect combination of some nicely sauteed veggies is just wonderful. But fatties don't want to enjoy food, they want pleasure from it. So they eat food loaded with sugar, butter and fats that will trigger a chemical response in their brain. Fatties eating and enjoying food is the equivalent of a rat getting pleasure from an electrode jammed in its brain. It's like heroin. You don't get artisan, delicious top quality heroin. You just get heroin that is more, or less, potent and therefore triggers more of that chemical response you're chasing. At the end of the day though, you're not enjoying it, you're just scratching an itch. This is the relationship fatties have with food.