Yes, REI, UnderArmour, NorthFace, GoPro...  Companies that benefit from people who live healthy, active lifestyles, or are athletic benefit from people being in better shape.  I'd even say companies like Zojirushi and J.A.Henckels benefit from people cooking, which makes them more aware of what they eat, which tends to make them more likely to be in better shape.  But as far as the Fortune 50 and vast majority of the Fortune 500, I just don't see it being in companies best interest to push anything other than a HAES narrative when body shape/health has anything to do with pushing their product...