Same thing with Abercrombie & Fitch and Victoria's Secret. They only want attractive people seen in their clothes. Really, the people wearing a brand are its biggest advertisers (pun intended). I guess they see it as shallow and superficial.  That said, I really can't understand the Protein World debacle. Why would a nutrition company not want a fitness model on its ad and market itself to health conscience people? It's feelings before logic ffs..