I think Dave Thomas was actually a well received spokesperson, wasn't he? At the very least he did a shit ton of commercials. I remember seeing a documentary about fast food a long ass time ago, I can't for the life of me remember what it was called but it was very interesting. Anyways, they interviewed Dave Thomas' adult kids including the cow in this picture, and they said that Dave Thomas was a total dickhead irl. "He's nothing like the commercials" they said. He was always in a bad mood and was a fat fucking asshole to everyone, apparantly.