I also love how they refer to the "diet industry" like it's fucking Philip Morris.  It's utterly retarded. Just eat less. One doesn't need to do anything other than that - just calculate your TDEE and eat under that. It costs nothing, enriches no "diet industry," doesn't involve changing ANYTHING (you can even eat your beetus foods, you can continue to avoid exercise, whatever you like). You just have to stop shoveling shit into your mouth nonstop.  Why is this that hard for them?