I use FPH to reward myself after a workout. I suffer from a long term depression (13+ years) and forcing myself to gym is a hard task. I don't know who said it but I quote: "The hardest part of an workout is getting your ass off the couch". In the long term gym has contributed to some of the recovery and management of my depression. But still getting to it even with the long term benefits in mind is hard... so.. for short term gratification and to reward myself... I browse FPH while eating some high calorie food with a shit eating grin and knowing that I can afford it and they can't.