There's one thing companies going that path never seem to understand though. There's good reason why fat people aren't featured much in media. Fat people don't like looking at fat people either! And in general they make for a pretty terrible customer base. Some impulse purchases will get them hooked. But if they have a choice between buying junk food now or waiting for something else? Well, they're fat. It should be obvious to any company where an addicts money is going to go. Even if they're just calorie addicts.