It was a lose lose for Hoka's either way. I wrote a better response but my browser spazzed out, so Ill just go with the short version. Fatty McWaddles over here writes an email to Hoka's asking to be sponsored, includes a short bio of itself and links to various writing submissions and pictures of it waddling in marathons. Hoka's employee see's that Latoya is an obese eyesore of the SJW non-binary super speshul sneauflaque rainbowkin POC kind, who of course writes for a garbage Journalism website akin to Buzzfeed. Calling it writing is a stretch actually as Latoya follows the standard Buzzfeed Problem Glasses format of: intro riddled with spelling and gramatical errors focused on an issue that only affects obese pigs that get offended at everything, then a shitty gif, then a line of text, rinse and repeat and hit submit because that's Buzzfeed-esque journalism for ya.  So the Hokas' employee tasked with granting sponsorships silently curses it's own life decisions and figures it goes one of two ways: It says no to the sponsorship because this bitch is a joke and only doing it for asspats and money, knows nothing about running. When fatty see's its been denied more free shit, it reeeeeee's so hard its sugars drop, then goes on to badmouth the brand to its fat femayo friends and tweets about it getting denied for being a Super Brave Megafat Fierce agender POC and pulls the race card. Now Hokas' has to clean up the mess because they didn't deny it for any of those reasons, it just isn't a runner or athlete and that's who they want representing them, but the damage is done. Or, Hokas' could bite the bullet and rather than have their brand destroyed by this waste of life, they just say that they'll send it some clothes and sponsor it. Then they sow together a bunch of scrap fabric to make its tarp, call it exclusive even though its just everything from the cutting room floor sewn together, and call it a day. I hate that this is what the world has become but at the end of the day, nobody wants all their hard work destroyed by someone whose idea of hard work is driving through the McDicks drive-thru.