That's a labret, and I totally agree. There has to be something to be pierced in/around, like a nostril hoop or conch stud, rather than just plopped in the middle of some skin (especially a giant moon face like that) to be anywhere near nice looking. I think those are more for the perceived "cool/edgy" factor, because they're less pretty/popular than, say, nostril or septum. My two cents.