Post this.  New shitlord saying in public must be "woolly bully."  You get cut off by a donut druid in a scooty puff in the Wallrus Mart, just say, " wooaaaahhhh woolly bully!" And start doing the monkey.  Eventually, an internet savvy McDouble Chin will look up "woolly bully" and post about it on tumblr and give the "fat shaming" term lots of recognition!  Construction workers yelling out "woolly bully" to passing nougat ninjas will be our victory.