Eating a whole pint of ice cream or liter of soda is realistic consumption. Ice cream and soda have zero fiber in it and doesn't fill you up. Of course people are going to naturally consume more of it. I would too if I didn't understand it would turn me into a diabetic fatass. Sugar is crack. I'm fully on board with upping the serving sizes on foods because for years companies could get away with marketing something   ff8  as low calorie when the serving size was ridiculously too small for even the most petite Asian woman. Plus, if you up the serving size, you'll probably get more fats to see just how many calories they're fucking eating with no math involved.