It's less subtle when you know the context.  Back in November residents in Greystones, a town south of Dublin tried to block a McDonalds being built near 3 schools because they saw it as preying on schoolchildren (rightly so imo.)  It was a short lived minor scandal but I'm not sure what happened in the end.  WWN tend to use silly news stories like this for their satire.  I've seen them get reposted as actual news once or twice when they're being especially subtle.