I just quit talking to them about it.  They honestly try to calculate diet plans (not diet changes) based on known quantities instead of just redefining how they eat.  Counting calories is extremely effective, unless you're a fat ass, because you're going to "not count that one" or go with the lowest available numbers in the app (fuckin MFP) to justify your almighty FUPA.  Losing weight is as simple as cutting out the fries, but it's much easier to just not eat at that place anymore, because the fries are a habit.  Fat's don't do that.