Here's the thing, if a food is nutrient rich but high in calories, you don't need to eat so much of it! This freshii chain is the most blatant example of the exploitation of fat-logic for profit, namely, "healthy" calories don't count as much as "bad" calories for making you fat. This guy is misrepresenting selling wraps and salads (some with more calories than a Big Mac & fries) to people as some sort of "crusade" against obesity, while intentionally hiding the calorie counts from them, and using the excuse of the nutritional ignorance of his customers as justification for this subterfuge. It's pure evil genius!