Maybe fit society deals incorrectly with this obesity epidemic. So long as the consequence of poor choice is widely publicized and all action is voluntary, there can be surely no moral dilemma: Many fit people cajole, shame, persuade and encourage the Obese to lose weight and become fitter, so as to live longer, happier and healthier. In return, said fit people are insulted, threatened, banned and in some cases fired or face legal challenge. They put themselves at risk to help those hell-bent on self destruction. Therefore, a better approach might be to encourage gluttony. Those who aren't susceptible to the message would be unaffected. Only the weak-willed would hear the siren-song. Were the Obese assisted in their quest for excess food and avoidance of exercise, there'd be less gnashing of teeth (tee hee). More importantly, the Fit would be happier too - safer & less harassed. It would be a win-win, with the problem ultimately resolving itself, perhaps to the relief of societal finances.