It really does seem like Pro level concern trolling. I mean, the trampoline thing? That was fucking hilarious and you can absolutely imagine them saying "Hey, we thought of a fun new way for you to work out and inspire all your viewers!" but just look at how that clip was edited. Their official clip even ends with her boyfriend/brother/whatever saying "I hated it" before it just cuts to their logo. If they're not framing the entire thing as subtle fat shaming, then it's a remarkable coincidence.