The anti-fat ad campaigns suck.  I've looked into why they are less effective than anti-smoking ads (empirically true) and it's because they TRY to be sensitive to fatties but not to smokers Like, an anti fat ad would show a glass of some juice, and next to it a pile of sugar and say "these are the same".  Sure, maybe so.  But people can't comprehend what a pile of sugar means.  It has no decent anchors in people's minds. I want to see an anti-fat campaign that has posters of the fupa chained up by meathooks so the obese fuck can be operated on.  Real, disgusting, visceral shit that really hits home about obesity.  Just like the anti-smoking ads that show black lungs, you have to get to the nitty gritty to make it work