My 65 year old mother is obsessed with this game. We can't go out to dinner or watch a movie without her playing it, it's kind of annoying. But in answer to your question, I'm pretty sure the game gives you a theme, like Nubian Princess or Halloween Witch, and you pick the model you want to use (black, white, hispanic, asian, alien, I don't fucking know) and then you pick the fashion they wear that you 'earn' based on real designs by top designers. Then people vote on who best the job and then you win more money to buy more stuff. This will be an interesting experiment to see if any of the fat models win any competitions.