from 2010: Jamie Oliver reduced to tears after his attempt to cook up a war against fat in the US was angrily rebuffed by locals https://amp.news.com.au/entertainment/tv/british-celebrity-chef-jamie-oliver-in-tears-over-failed-us-food-revolution/news-story/aea7b156e66c30dca1242de9b8610187 Note that this is the guy who's actually too nice to fats.  https://voat.co/v/fatpeoplehate/2432416#12105743 "Jamie Oliver fights for hams." Yet, this is the thanks he gets: Eventually, Oliver, famed for his can-do attitude and celebrity clients including Brad Pitt, is seen sobbing, "they don't understand me, they don't know why I'm here". The preview met with mixed reviews in US media, but a commentary in the New York Post commended "blue-collar English bloke" Oliver's persistence in the face of "mean and downright scary" city residents. That's exactly why you never be nice to a fatty. Any one of us could've told him exactly what would happen before he even stepped on the plane. Simply hating all fat people is a total necessity to preserve one's sanity and because that's reality - they are genuinely nasty people, inside and out, even if you're nice.