Addiction is a copout. They aren't addicted to shit (except probably caffeine, check out the lardbucket shotgunning the fucking 2 liter of Coke). Addiction is when you can't control an urge because the urge is too strong. What they have is such little willpower that normal urges are overwhelming. In other words, addiction is a tragedy that afflicts humans. As such, it's something that can be treated. No one needs to be "treated" for food addiction, because even the most disgusting fat fuck can go on a human diet without true withdrawal symptoms, other than for caffeine.