Well, it looks like you can eat dinner without needing to cook for $4. If you have lazy parents, I can see how it catches on. I grew up poor as a church mouse but there was no fast food then, mom cooked simple food and we ate it gladly. Retrospectively, I see it as a blessing. Poor kids now are just going to be given $5 and sent down to these chicken shops. Poor people don't cook any more.