They're probably not. It's probably some genius psychology shit like people wanting to be the person the see in the advertisement so they buy the product. They use shitlords to sell stuff to fats. I actually have a great example! Lol. I bought like a dudebro tank online but it just makes me look like a delusional 15 year old who thinks he's a bodybuilder even though he has 14" biceps. Edit: I'm 25