Curious, do you tend towards Western or Eastern preparations? I've been won over by the Japanese pour over method for both hot and iced, and I find Vietnamese coffee more pleasant than Red Bull and just as potent (started DIYing it because the local place upped the sweeteners due to fat demand - due to the language barrier it is near impossible for me to ask for reduced sugar).  Going out on a limb, it looks like the site may cater to the hipsterish types. Unfortunately body positivity has infected the "counter cultural movement" amongst them too. They used to be arrogant but waifish things.