Exactly.  Remember the 4chan ham who complained "I dress better than these jerks, why do women date them?"  It's a variant on the fatty theory that personality is the biggest factor in genital arousal--look at how Under_the_bluemoon is so obsessed with psychological tricks and changing per personality and absolutely refuses to do anything about her looks. Just because women are sexually affected by things like power and dominance in their partner and and men aren't doesn't mean women don't care about looks--when's the last time you saw a fat guy on the cover of a romance novel instead of a Kratos-shaped one?  They only don't care if they just want your money and don't plan on having sex with you.