Indeed. I've never been big on sugary foods, but if I'm going to eat one it's something top notch I'll enjoy. A home made pie from fresh ingredients, or a fancy confection from a good restaurant. Fetishizing things like Oreos or Taco Bell is a sign of a sick mind. It's like a junkie worshiping the feeling of the needle poking through his skin. Good "bad" foods are an occasional treat to be appreciated. Commonplace indulgences are an addiction.