I mean, if they don't do it every 15 goddamned minutes, they might clue in to the fact that they are a useless sack of shit. It's almost like when you're running, you're on your last mile and your body doesn't want to, you have to constantly remind it that you don't care, you're going to. Except, convincing yourself that you can keep going doesn't have to happen out loud, and isn't a humongous lie, very much unlike convincing other people that your cellulitie is "beautiful".