You just described selling anything to Muricans, kek. Having a better product is meaningless if you can't figure out how to get people to feel as if their lives are incomplete without it. Your competition is doing it, AND IT WORKS, so you have to as well. People seem to want to be told what to do. There was some study that found that people disliked streaming services, because they weren't being spoon fed on what to watch, some people actually preferred scheduled programming, more than you'd think. Millenials, and most Gen X'ers too, are terrible decision makers, and can't seem to even decide what to have for dinner without "crowdsourcing" the idea.