I think Disney is pretty cool. They've done some nice stuff, but they have really fallen down compared to Pixar and Warner Brothers. They do have the market niche for family-safe movies, but Pixar is taking that crown because their movies are often so much better.  Frozen was a great return to form for Disney, and hopefully they can rebuild some of the success they had with movies like Lion King and Beauty And The Beast. I would hate to see the name Disney fade, as its ingrained in American culture (though quite outdated at the moment), just like Levis, Ford, and Coca Cola.