Asian cultures  FTFY (Sorry, as an East Asian studies student I feel compelled to clear up any misconceptions regarding that heh) Anyway, I think because it's so "exotic" and they're not really in contact with it. Most of the time, fats are introduced to Asian cultures via the internet, making it a 2D phenomenon to them, where they need not be themselves. This makes it instantly more attractive, especially in the age of catfishing and myspace angles. If they can obsess over beautiful people and artwork, they don't need to recognise their own ugliness. Escapism, basically. The other reason why they immerse themselves in it, is that learning Asian languages is universally regarded as difficult. Meaning if you can hold a basic conversation in say, Japanese, you are intelligent and therefore a worthy member of society. So, they're proving their "worth" in a convoluted way, while simultaneously ignoring their own failures as humans. Just my two cents.