content: It's political theater. They want to appear to be tackling a problem for women to get more women to vote for them or support their causes. It's pandering politics. Feminists hold a firm leash on the conversation in the media and the best way to get support is to appear to be fighting for their benefit. They know the truth though. The POTUS, Obama, was hit with his "discriminatory" wage numbers and had to resort to avoiding the question or saying that it was different and not discrimination. In general its politics as usual.