content: I suggest you send a complaint email whether or not you shop there.  This kind of bs should be stopped now before it gets worse.  Here is mine.  Feel free to use as inspiration when writing your email to them as well: Dear Old Navy, I'm not going to talk about why fathers are just as important in a family unit as mothers are, because that should be obvious. Instead, I'd like to open this short email about the existence of the t-shirt quoted in my subject section with this: That's what Mother's Day is for.  Whoever had thought that alienating millions of potential customers by supporting the toxic version of Feminism that believes that this is an appropriate message should be fired.  They're really bad for business and have lost sight of what really matters. Your clothes are a statement and a body decoration.  It is an extension of the person who wears them and of their ideals, morals and intelligence.  The fact that you pulled the product shows you care about any potential lost revenue but until Old Navy apologises for the poor judgement it displayed, my family and I (and yes, my spouse supports this too) will no longer shop at any of your stores.  Which is saying a lot since most of the clothes we buy are from them. That being said, I hope that the reader of this email keeps in mind that it's that type of message (the one on your t-shirt), the belief in the non-status of a whole sexual orientation, that spawned Feminism.  Feminism is needed but when it starts tearing down the opposite sex while espousing for the need itself, like men used to do when Feminism spawned, it's no longer Feminism.  It's a destructive force that only ensures that we as a society don't improve anywhere near as quickly and spectacularly as we could have if we didn't exclude half of our population.  At its worst, it encourages the belittling and the abuse of persons, and ultimately denies their very existence, solely based on what reproductive organs they were born with.  It is sexist, pure and simple. Does that sound familiar to you?  It should because that's the message Feminism has, and has had for decades, when referring to the mistreatment and exclusion of women.  That's the same message that your t-shirt displayed, only the roles were reversed.  That t-shirt exemplified the destructive and short-sighted nature that misogyny displays.  That t-shirt isn't a display of Feminism; it's a lauding display of misandry.  That t-shirt was sexist. We still have a long way to go to bring about equality for both men and women but chopping the other person down to bring them down to our level isn't same as demanding we get brought up to theirs instead, as merit would dictate. That attitude is destructive backwards thinking and my family will not be supporting people with such poor moral judgement with it hard-earned money. Thank you very much for your time. I look forward to your reply to this email. Respectfuly yours... Edit: and now I wait for their "personal response"