Ultimately they want to make MORE money; that's always their concern. The AAA devs look at piracy numbers and try to figure out how to force those people to buy the game. There's no real evidence that they would buy the game in the event it was 'unpirateable' but they will continue with anti-consumer practices anyway. Eventual  11eb  ly they'll realise they were wasting their breath (as well as money in the event of DRM'ing) whining about piracy.