Another thing that I think deserves getting pointed out, Gawker lost it's advertising because of what IT did. If Gawker hadn't done things the advertisers didn't want then there wouldn't have been stuff to report to the advertisers and thus they wouldn't have pulled their advertising, Gawker had a responsibility to it's advertisers to follow their guidelines if they wanted to get paid this money. If Gawker didn't want to get caught with their hand in the cookie jar THEY SHOULDN'T HAVE PUT IT THERE IN THE FIRST PLACE. But this is of course based on most of the emails that I saw being sent, and while rather big they tended to be rather even-tempered and based more on "Hey, here's a link to some stuff Gawker has posted, you SURE you want to advertise with them?" Rather then a bunch of swearing and name-calling, and otherwise hate fueled messages.