Back when GG started this was one of my personal victory conditions. I didn't genuinely think we could get gawker to reform or shut down (although the latter is now seeming more and more likely). What I was hoping is that they'd be honest about their nature and rebrand themselves as a feminist/progressive gossip rag. If they're now doing so, then wonderful. We win, and their readership shrinks to the hipster urban auduance they seen to love so much.