Right, this is a bunch of "we were right, but you assholes made us change" spin.  Calling Gawker a 'miserable place' while characterizing the reason for leaving it as it trying to be less of a shit peddler is not worth congratulation.  This is the most sneering, half-hearted, outright forced reversal of tone.  These are not people who recognize that they have no place in the media news cycle, these are people who believe that the plebeians of the world can't handle their genius.  Gawker needs to die, and it should be obvious with every word they say about their 'new tone'.  This is basically "we're trying to please you idiots" over and over again.