Anita sarkesian, cultural critic or marketing analyst? Tl:DR/Summary: Anita Sarkesian is often refereed to as a "cultural critic", yet her background, actions, and employment are more in tune with a  paid marketing analyst, then a critic of pop culture.  Everyone here, has heard of Anita Sarkesian. She runs a youtube channel, and she voices her opinion about video games. Normally, i would not care. There are people that do this all the time.  Unfortunately, this is not the only thing she does. She is listed as a consultant at silver string media. This is interesting, as silverstring media could be classified as a marketing operation. After all, what is the purpose of PR for an indie game? Marketing. Its how they get the sales. This is nothing more then gender/politic specific marketing.  Miss Sarkesian's actions, words, and appearances, are all for the purposes of marketing. Her youtube channel, is a marketing campaign, under the guise of "cultural criticism", in which she says negative things about other companies products, for the detriment of their sales, and the benefit of her clients.  Her consulting, is for the purposes of marketing, she is paid to inform clients on how best to sell the clients products to a target demographic.  Her kickstarter, was not done to gather money, or to make youtube videos, but it was done for the purposes of gathering key demographic information. I come to this conclusion based off of this:  https://www.ftc.gov/news-events/press-releases/2015/06/crowdfunding-project-creator-settles-ftc-charges-deception Under the settlement order, Chevalier is prohibited from making misrepresentations about any crowdfunding campaign and from failing to honor stated refund policies. He is also barred from disclosing or otherwise benefiting from customers’ personal information, and failing to dispose of such information properly. It is my belief, that the tropes vs women kickstarter, was not for the purposes of raising money for youtube videos, but to gain demographic information in which Miss Sarkesian, and silverstring media, are using for market analytics and research. That she misled people to the purpose of the kickstarter, and that she, and silverstring media, never intended to seriously make such youtube videos.  Kickstarter donations, as well as pateron donations, are an exceptional means of determining market interest. A person with the skills, connections, and resources, could construe just how much demand there is for a product or service, based on how much people donate for its creation.  As such, i believe it is imperative for people looking at gamergate to scrutinize Miss Sarkesians actions. To look at what the financial ramifications of her "cultural criticisms", and to see if any of silverstrings client's have benefited from them.  If such a trail or connection is verified, then this would prove a violation of international trade laws, agreements, and regulations.  I will post more on this as i discover more. Any information provided, would be appreciated.