Also, consider the effect of Steam refunds. The current players probably cannot bail, but NEW users can try it, have a 50% chance of involuntary virtual gender reassignment surgery, and get their money back.   Considering that last I checked, the market their game is shooting for is not only rather over-saturated with games, and comes out with new ones semi-regularly, but given how it is largely based off of communities and/or REALLY dedicated players (who probably only have enough time for one or two of these games at once, if that), I can't help but feel that offering something so early on to make people not like your game is a HORRIBLE business strategy...