It's really the crux of the matter I think. Journalists know they can be at risk when dissent is met with facts and whatnot, so they spin a narrative the general public might believe in. I mean I think gamergate supporters easily outnumber antigg by 5:1, but unless if you did some Twitter counting, maybe, you might never think of it as such a discrepancy, simply due to the media spin. When money (ie. viewership and advertising) is at stake, they have to make a decision on where they stand and what they're going to do about it. So things like clickbait work in their favour (though I'm sure it's diminishing these days). However if these select media were to decide to go with a narrative that actually involved ethics, I'm sure gamegaters and people in general would enjoy and encourage that media source, and they'd benefit from it.