They need the boogeymen of the gaming industry and the GG movement to fuel their addiction, ensure they're paid attention to and to keep the money flowing through kickstarter, patreon, and various corporate sponsorships.  100% - it's the same as all scams, it's the same as scientology - there's a bogeyman - call it psychiatry or "evil white men and gaming" and you've got yourself some justified outrage, selective bullshitting and patreons and non-profits.