I don't really know enough about the business, but there are times when it is more relevant to consider the raw numbers and times when it is better to look at percentages.  In Sargon of Akkad's video above he stresses that monthly viewership only increased by one.  Another way of stating that is that it increased by 20%.  A 20% increase is usually pretty significant, but here it is impossible to tell if it is significant given how low the numbers are. I have no particular point.  I'd imagine TB really can be credited with a 100% increase in the activity for that game.  As you say even with small numbers that is fairly impressive when he didn't even like it, just covered it.  On the other hand, as I was watching SoA's vid I could imagine AnnaJoshMcJosh marketing that their reviews have been demonstrated to increase a game's popularity by over 20%. [edit:spelling]     ffa