There's kind of an effort to downgrade the significance of the meaning of "Shill" to "Troll" so that everyone can be included. "But you're just a shill because you have something you care about too".... yeah, I'm not paid to care though you cunt and my opinion doesn't depend on what I get paid or don't. Reddit mods really struggled with that. Can't imagine why. But it is the first word that they banned. Apparently it's psychologically damaging to be devoid of ethics.