We can never win a PR war against the media. We have done nothing up to this point to justify anything they say about us, and they just made most of it up anyway. They are a biased source, and it would be easier to colonize Pluto. After the fallout of a nuclear winter and total mutually assured destruction. It's impossible, and nothing good will come of it, so don't bother.  If you disagree that it is impossible, then I'd love to hear your thoughts on what we can do.