You mean they're not even going to use the brand anymore? To me the separate company becomes nothing more then a brand the moment it's swallowed by one of these others. When you look at it that way it's almost as if EA and Take Two and a select few others are the only large gaming companies left. I can't remember all the players anymore but from the last time I looked into it a little, the only two companies from yesteryear still in existence that haven't been swallowed or been doing the swallowing are Bethesda and Codemasters. Although didn't I hear something about Bethesda not really being Bethesda anymore?