That fucking quote right there... I am a gamer. I buy games to PLAY games. I don't have some sort of brand alliance that makes me feel inclined to purchase every title from X company to support them.  We need to stop looking at these deals purely through the lens of someone who wants to play the game.  Well thats the thing. If I don't want to play the game I'm not going to buy it. If enough people feel that way and the game is hurt from it, what was the fucking point of the deal anyways? If I'm not benefiting from that shitty anti-consumer deal what other lens should I be looking through? Or is Ben's "lense" referring to the tiny bit of light he can still see if he tilts his head just right while its up his own ass?