Digitalization in the Tourism Sector and Future Trends

This study examines the impact of digitalization on the tourism sector and explores future trends. The rapid advancement of digital technologies has led to profound changes in the tourism industry, deeply influencing both tourists' travel experiences and the way tourism businesses provide their services. The study addresses the effects of digitalization on tourism under subheadings such as online reservation systems, social media, virtual reality, augmented reality, digital marketing strategies, and future trends. Digital platforms have transformed the processes of travel planning, booking, and experience sharing, with social media playing a significant role in shaping tourists' travel preferences. Furthermore, virtual and augmented reality technologies are increasingly integrated into tourism experiences, influencing tourists' decision-making processes. The findings of this study aim to comprehensively reveal the transformation of the tourism sector due to digitalization and its impact on both tourists and businesses, offering valuable contributions to industry practitioners and the academic literature.