Human-Centered Design approach on Innovation, Project Management, Prototyping, and Product Development – Interview with Dr. Fernando Bardella

Dr. Bardella is Post-Doctoral fellow and researcher at the Nuclear Energy Research Institute (IPEN) / Brazilian National Nuclear Commission (CNEN) at the University of São Paulo (USP). As one of the founders of the Research Group for Scientific Visualization in Materials (GVCM), his multidisciplinary research focuses on integrating disruptive technologies and innovations – such as Scientific Visualization, 3D Computing, Virtual and Mixed Realities (AR/AV), Rapid Prototyping and Internet-based computing – with scientific knowledge diffusion and development. This paper is a transcript of an interview Dr. Bardella has given on October 7th 2017 at Drexel University's School of Engineering, discussing GVCM’s approach to innovation and how group has structured a project management strategy focused on Action-Research and HCD (Human-Centered Design) to enhance agility, creativity and customer empathy. A full video of the interview is available at Drexel Stream’s platform.