Adventures in (re) naming your business: Fire up the 4-syllable random name generator that choosing brand (and company) names is sometimes less ... uh ... deterministic than someone with an engineering mind-set might like:
Here's one of the tools that I put together to help on a previous occasion, that invents four-syllable names with extra lashings of “q” and “z” and “j” and so on, not already registered as domain names in common places.
It produced a name that reached the final two for my last startup.
This time we did a grown-up thing and found a branding agency.
They gathered from us what we're trying to achieve with the product, what our “values" are, what our customer demographics are likely to be, and what customers would want from our stuff, and then punted various name and design ideas to us.
All a lot less woo-woo than I had feared.
We did have a few mis-steps, such as the agency's favourite proposed name already having being used by a number of people in our field, given that it's kind of obvious if you have an engineering bent, and our suggested alternative bringing up terrorism when you started to type it into a popular search engine. Oops.
In the end, while ruminating with one of our business advisors about the name clashes above, he coined the winning name for us (thank you Rob!), and it was folded into the rest of the design work in short order.
I'm happy with the product/brand name and the logos and other design elements that emerged; now all we need is another cape...