Data-driven innovation technologies have significantly transform the online food retail industry, enhancing productivity, food safety, and personalised shopping experiences. From optimising yield productivity and quality control at the producer level using ML, AI, and IoT technologies to ensuring food safety during transportation with IoT sensors and providing personalised shopping recommendations based on individual preferences and purchase histories, these technologies revolutionise the entire supply chain. The integration of data-driven approaches offers vast opportunities for future advancements, promising increased efficiency, improved food safety, and enhanced consumer satisfaction in the industry.