Challenges Encountered by Food Stall Owners in the New Normal

All businesses are suffering today. One industry that is especially visible and emblematic of our economic struggles is restaurants. In Bacolod City, Food Stalls are patronized by the customers because of its different uniqueness. This study aimed to determine the degree of challenges encountered by food stall owners in the new normal at 888 Chinatown Square and Premier Mall Food Courts, Bacolod City, and formulate possible marketing plan to address concerns and provide enhancement programs to increase sales of food stalls. This study used the descriptive research design and a survey questionnaire was constructed to gather the data from 48 respondents. The degree of challenges encountered by Food Stall Owners in the new normal according to product shows “high degree” while on the area of price and place shows “moderate degree”.  The degree of challenges encountered by Food Stall Owners in the new normal when they are grouped according to the aforementioned variables in terms of the given areas shows moderate to high degree of results. Also results shows significant result in the age variable in terms of the area of product, no significant results among those variables in terms of price while there is a significant result in the variable of classification of business in the area of place. With the given result, this paper calls for stall owners to administer training on food quality control; product branding, and a seminar on product innovation.