THE IMPACT OF HAPPY MUSIC ON THE BEHAVIOUR OF INDIVIDUALS FOR BUSINESS ORGANIZATIONS

This study is an interdisciplinary study that examines the research and discourse of music and business organizations, music is the essential part of our life now. It becomes the universal language for all the inhabitants of this world and no one can deny the powerful effects of music in this new era the present study has a significant contribution to the existing literature with its contribution in the form of the impact of the happy music on the behavior of the individual. This study aimed how happy music can be used as an intervention to improve productivity, innovation, creativity, and cost efficiency and increase job satisfaction. The focus of the present study is only on the impact of happy music on the behaviour of employees in the business organization. Happy Music has observed to be a language of emotions and feelings. The musical power can alter anyone’s mood the modification of mood is directly related to the experiences and the related feelings. The resultant outcome of this attachment is measurable and physically observable; tears, laughter, sadness, happiness, shivers, relaxation and thrills are some examples of these emotional experiences. The recommendation is the need to care about music because it affects the behavior of individuals and gives a greater incentive for administrative production.